design concept presentation example

Presenting Design

10-04-16 Jeremy Loyd

Talking a client through a design concept can be a tough task. Jeremy shares some tips and examples on how to present effectively and get the feedback you need.

A common challenge for even the best of web designers is crafting the right words to describe and explain a design concept. So when it comes time to present that concept to a client or internal critique, many designers find it difficult to justify and explain the visual decisions that were made. This is because the act of designing has a lot to do with emotion and feelings. “It just feels right.” This intuition often helps to get into the right ballpark from an aesthetic point of view, but this explanation often doesn’t fly with a client, especially if the design concept looks drastically different from their expectations. There’s no question it’s a challenge to put words to a design concept, but if we really believe our concept is right, and we want our clients to come along with us, we must be better at verbally communicating the visual choices we make.

Using Goals

One of the most effective ways to explain a design concept is to relate it directly to the goals. Creating engagement goals with your client is a very valuable exercise for many reasons. First, it gets everyone on the same page. Second, it gives everyone a filter to evaluate the various parts of the engagement, whether it’s content, UX, UI, etc. Establishing goals can take time depending on the number of stakeholders, and it’s best done at an in-person meeting, such as a kickoff .

Discussing and voting on engagement goals in a kickoff meeting gets everyone on the same page from the start, and serves as a guide towards making decisions throughout the engagement.

Taking it a step further, determining Objectives and Key Results ( OKRs ), as Dan Mall shares in this 99U article , is a great way to specify goals as well as to measure if those goals are being met. These should be documented and accessible to all team members throughout the engagement. Having the goals in hand when creating the design aids in making visual decisions and helps to start attaching tangible language and reasoning into a concept as it’s being designed.

So when presenting a design concept, if we talk about how the visual choices we’ve made help us accomplish the goals we’ve previously established and framed the conversation around that, along with our reasoning behind the color, typography, and layout choices, the discussion will be way more productive. It’s hard to argue with sound reasoning.

In Practice

Here’s an example. A utility client of ours, Dayton Power & Light came to us and wanted to create a site that promoted industrial real estate in West Central Ohio available for development ( read the entire case study here ). One of the main goals of the site was to create something memorable and unique. So in our initial design meeting, we presented a design concept that would be built in React and make use of interesting page transitions and an always-present map on the left half with scrolling info on the right on larger screens. We used Mapbox to plot points of interest with custom iconography. We presented several examples of sites that used similar transitions and animations. During and after presenting, we made sure to verbalize the goals—specifically the desire for the site to be unique and memorable and how we’re achieving that through this concept. Because of this, the client was on board with our approach.

Framing the Conversation

It’s not enough to pull up a jpeg or prototype of a website and say, “What do you think?” to a client. Especially if we’re presenting to a large group of stakeholders, this opens up the conversation to go many disparate directions. Instead, let’s have a plan going in. Attack the explanation up front, and frame the conversation around the reasoning behind the visual concept.

Establishing a visual vocabulary around a design concept is another great way to attach words to visuals. These can be words that are collected from previous conversations and generated throughout the design process. In the case of Ohio Certified Sites, the client had said they wanted the site to be “memorable” and “unique.” So we repeated those and other familiar, descriptive words when presenting visuals.

Using an example from the earlier-mentioned engagement, we had made some unexpected design choices that needed to be explained in the initial design concept meeting. Instead of just getting initial feedback, we wanted to explain our reasoning behind the decisions up front. One of these decisions was the color palette, specifically the yellow color. The site isn’t directly connected to the DP&L brand, but there was an expectation from the stakeholders that it would carry some of the same brand feel—colors, typography, etc. The main brand color is blue. Because of the fact that the audience for this site could essentially be located anywhere in the world and not have previous brand knowledge of DP&L, we strayed from the corporate color palette and used a bright yellow. We explained we chose the yellow because it demanded attention to the “content” side of the page, had the right amount of contrast with the content, and also referenced common coloring of construction equipment (think bulldozers, frontloaders, etc.). We also pointed out that yellow has been shown to improve memory (think post-it notes and highlighters) and related that back to our goal of making a unique and memorable site. Initially, the business team had doubts about getting buy-in on the new color palette from their leaders, but we made the design case and were able to get approval.

Going in with a plan and reasoning behind your design is important. You’re answering your client’s questions before they ask and possibly answering questions they didn’t know how to ask. Presenting this way may not mean every concept sails through with no changes, but your client will understand it better and be able to better make logical business decisions.

A Few Other Tips:

Be confident when presenting design. If you’re not confident when presenting a design concept, it’s hard to get people on board. There’s some salesmanship that has to happen here without being “salesy.” You have to believe that the concept you’re presenting is the right one for the job. Many designers often don’t feel comfortable communicating verbally (myself included). After all, our expertise is in visual communication, right? But it’s worth spending time crafting words to go along with a design concept. That, along with helpful internal critique and discussion, will help you feel more confident going into a design presentation.

Ask Specific Questions

One way to get helpful feedback is to ask focused questions. This is helpful to steer the conversation in an area where you’d really like feedback. Design presentations can often turn solely into discussions on content, which can get things off track. Certainly, some content discussion is expected, but hopefully, much of that has already been talked about. Asking questions also includes the client’s participation in the details of design, making them feel part of the process. So instead of asking vague questions like, “What do you think?” ask something more along the lines of, “How do you think this concept supports the goal of _______?” or “In what ways does it fail?” Again, referring back to the goals helps to keep everyone on the same page and on the same team.

Cheat Sheet

Often times, when we present a design concept, we use my laptop to connect to the projector or display. I’ve found it helpful to create a document beforehand that contains notes and attaches words to visuals in the concept. I print this out and take it to the meeting as a backup to ensure I hit all the points I want to or help me out if I forget.

Explain Like Joanna Gains

Talking about design when presenting to a client can be intimidating, but it doesn’t have to be. If you ever want to hear a designer do a good job of explaining his/her work, watch the popular show Fixer Upper on HGTV . When Chip and Joanna do the big reveal each episode, listen to the descriptive words Joanna uses to describe the aesthetic she created. She does a great job of referencing the client’s wants/needs (goals) and really selling the design with confidence.

I hope these tips will help you attach words to your design concepts and present design in a more effective way.

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Insights / Design Tips & Tricks / How to Present Design to Clients (7 Steps)

• Agency Solutions , Creative Inspiration , Design Tips & Tricks

How to Present Design to Clients (7 Steps)

• Category Agency Solutions , Creative Inspiration , Design Tips & Tricks
• Author Design Force Team
• May 19, 2022

Creativity doesn’t stop at design. Bring your vision to life to impress every time

There’s more to designing than designing alone. How you deliver your design work to a client can change the way your designs are received and perceived.

Wondering how to present design to clients? You have two options:

• Send a batch of finished files for them to view in their own time
• Deliver a design presentation that’s professional and interactive

We prefer the latter. Why?

The journey to the end product may seem obvious to you, but most of the time, your clients are not designers (that’s why they hired you).

Presenting design concepts to clients immerses them into the strategy of your process, making them more likely to believe in the final design.

In this article, we’ll explain how delivering a design presentation to clients will:

• Position you as a professional 
• Prove your confidence and skill as a designer to deliver a brief
• Show your client you are fully invested in them and their business
• Create a memorable experience between you and your client
• Reduce the number of revisions needed

Step 1: Use a strong presentation design

Presentations don’t have to be complicated. They act as a platform in which you share your work, the process, and the outcome digitally – whether you’re working remotely or presenting in person. 

A well-designed presentation template will save you time and exhibit your professionalism. 

Drop in your work (and the details we’ll go into), personalize it with the client’s brand colors and logo, and make sure to have your own logo and contact information visible on each slide. 

Keep it simple, but it’s the attention to detail that will show your client that you mean business (and are worth a premium price tag).

Don’t have the time to design your presentation templates? We can help . 

Step 2: Revisit the brief

At the start of your design presentation to a client, bring them right back to the initial brief.

This will show you’ve understood the assignment and delivered accordingly, guiding them to align with your creative direction. 

Clients are busy, so your focus should be to present your work in the context of solving their problems . 

You could include:

• The client’s goal – e.g. increase brand awareness, engagement, conversions
• The objective and use for the design – e.g. packaging for a new product launch
• The deliverables required – e.g. a set of shareable social media graphics

Step 3: Explain the research

When you tackle a new design project, you’ll undergo research before you begin. 

This information informs your choices, so share these insights with your client to help them see the benefits for them, and that you’ve considered the end user.

Use simple data visualization to explain:

• The customer demographic
• Any S.W.O.T analysis of competitors 
• A mood board

Keep it brief, 1-2 slides will do here. Build excitement, remove any fluff.

Step 4: Document the process

Experienced, high-level designers know that the decisions leading to the final design are just as important as the final design itself. 

Each creative decision you make will have a reason behind it, and this is your chance to show that reasoning to the client. 

In this section, showcase the color palette, font choices, shapes or graphics that you developed throughout the project, based on the research. 

What led you to make these choices? 

The goal is to address and answer any queries your client may have about the designs before they need to ask them. 

You don’t need to share initial sketches, but it’s good practice to illustrate how the elements of your design link back to the initial brief. 

This will help the client understand the logic and strategy behind your work, in the context of their wanted outcome. 

Step 5: Showcase the final options

As a creative, you’ll likely end up with multiple iterations of any one design brief. But your client doesn’t need to see an overwhelming amount of choice. 

If you have more than one design, reduce it to no more than 3 options.

Remember: you’re guiding the client from brief, to idea, to outcome. The final choices should flow from the previous slides to show continuity and expert creative direction.

Step 6: Bring your designs to life

Sharing your designs in real life scenarios is a highly effective way to let your client visualize the end product in action. 

Use mockups to demonstrate how your design will fit into the lifestyle of the end user.

Social media graphics : a mockup to show social posts on a phone. 

Packaging design : let it jump off the page by placing it directly onto a 3D product.

It’s all about creating a memorable experience.

Once a client sees the design work in the situation it’s intended for, they will have a better understanding of whether the design is right for them and their end goal.

Step 7: Listen to feedback

Design work is a two-way street. As you go through your presentation, invite feedback and be open to suggestions that your client may have. 

Be confident in your decisions, but accept that the client may have additional ideas for improvement. Being open to feedback and reacting efficiently and professionally will show that you respect your client’s business, so listen to pain points they may have and share how your designs address them.

How to present design work to clients: recap

• Use presentation templates to save time and increase consistency
• Outline the client’s initial brief at the start
• Explain any research that directly informed your decisions
• Document the process: links between design choices, research and end goal
• Present no more than 3 final choices
• Bring designs to life with mockups
• Listen to feedback and document how you provide a solution to their problem

Excited to present showstopping design concepts to your clients? 

Get your hands on quality designed presentation templates from Design Force’s vetted team today , so that you can focus on designing the work that’ll wow your client. 

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Transcript: Engineering Analysis Although we have had a couple of issues with our calculations and dimensions, we have been on top of everything else. Our team is working quite well together, we have been managing to get tasks done efficiently. Budget: $300 Propulsion Technique Battery System Circuit Basic Structure Axial Fan to provide air flow. Will be square. Levitation Propulsion Technique Power Plans Overview Introduction Future Plans Overall Status Key Issues Gantt Chart Lifting Fans A hovercraft works on lift and propulsion to be able to levitate above a surface, and it must include lifting fans, a deck and plenum chamber, a control unit and programming (NXT), batteries, and a fuel and motor cell(s). Our biggest issue was the constant changing of our dimensions and calculations. We also had a difficult time trying to find the fan. Design Concept Presentation Engineering 100 Team 163 Group Leader: Sean Weir Principal Speaker: Alicia Malave Zachary Stock, Stephanie Jo

Transcript: Motivation Motivation Advantages both economically and politically. Influence public opinion, thus the ability to impact societal perceptions and even shape policy decisions. Can work as a framework for policymakers, social media platforms, and civil society to monitor and respond to the evolving landscape of political discourse. Keep your words short and punchy so your audience stays focused. You can add imagery and frames to keep their attention where you want it. Methodology A pipeline with 5 stages+ Data A pipeline with 5 stages+ Stage.1: Preprocessing Stage.2: Topic Modelling Stage.3: Event Detection Stage.4: Story Extraction Stage.5: Competing Narratives Detection 1.2 million tweets of European politicians extracted from Twitter for the period from January 1, 2022, to December 31, 2022. Tweets are narrowed down to tweets authored by German speaking politicians in 2022. Extracted tweets attributes: 'id', 'user-id', 'date', 'text', 'lang', 'translation' and 'sentiment'. Map of user party affiliation, which includes user IDs and their corresponding party affiliations. (Source: Wikidata) Put a bold statement here Use this space for details that you haven’t talked about yet. Relate what you’re saying to the nearby image so your audience has a visual, too. Use this for a powerful quote or statistic. Content Motivation Introduction.. Data. Method. Evaluation. Conclusion. Automated Identification of Competing Narratives in Political Discourse on Social Media Ahmad Hamadeh Hannover, den 15. Mai 2024 Conclusion

Transcript: Obstacles Microphone Sound Sensor Module For Arduino PROBLEM: Deaf people aren't fully aware of their surroundings SOLUTION: Make a bracelet that vibrates depending on different sound levels DG2S (deaf guide 2 sound) Vibrating Mini Motor Disk Materials At the moment, we do not have any members who know Arduino, but we are hoping that by Thursday we will know enough to start on our design. We can then build off of that knowledge. Special Needs Are We Capable? Design Concept Presentation Learn how to use Arduinos and code for Arduino Research how to control the motor with the microphone readings unofficial name: Sound Bracelet Need certain parts Need to design a custom bracelet to fit all the parts Custom program/code We can best be supported by receiving the knowledge to use Arduinos. Solve Daily Issues for Deaf People Set sound sensor to work at certain decibels Communication between sound sensor and motor Overall functionality of the bracelet Cost effective Support Procedure

Transcript: Amy's trying to find her place, she wants to put her friends first But that is compromised when she meets Olivia's brother Jake D e s i g n C o n c e p t P r e s e n t a t i o n Starts off on Amy's first day of middle school, she nervous and anxious She meets a girl, Olivia, in her first period English class They become best friends over the years Olivia has a brother named Jake, and Amy and Jake become really good friends Then going into senior year, Amy and Jake start to date, and Olivia doesn't know Overall, is about Amy and Olivia's friendship, the Jake part is just a side part of the story Realization Objective of central character Amy realizes that she shouldn't have to choose between friendship and love Brief summary

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5 Rules for Concept Presentation

Table of Contents

Poor presentation can kill promising ideas too quickly.

We can all agree on this – the hardest part of design is presenting our work. For many designers, the fear of presenting to a client is the thought that your presentation can either make or break the deal . The way an idea is presented plays a huge difference in helping clients see from our point of view, to better describe our design solution.

At JIN Design, we follow a 5-rules guide when doing concept presentation. For aspiring designers out there, pen down a tip or two! ?  Our rules might just come in handy for you one day.

 1. Present in context

The biggest mistake to make in concept presentation is to describe all the visual features of the interface design. Yes, client does want to see how beautiful the website or app interfaces is , but they care more about whether your proposed design can solve their problem and meet their business goal.

The first step of presentation is to show the client that you understand the problem that your design is intended to solve. Focus on the meaning behind the design instead of talking about the aesthetic.

At the start of every concept presentation, we will always show the project scope and the list of problems we will be solving (which shall be established at the start of the project) , to align with the client’s thinking and set their expectation. Personally, I like to name my concept – this sets the context of my idea and provide a clear line of my design strategy.

“Aesthetic presentation should only focus on the the key elements that support the success criteria of your design.”

2. Always present in person

One time, due to the client’s busy schedule, we were only able to send our design prototype through email and the feedback received were less than desirable. There were so many questions that we could have answered directly, if a formal presentation was set.

From there, we learned our lesson and told ourselves that we must not allow such situation to happen again!

It’s a presentation. We need to be present – in person – to provide clarity and convey our concept clearly. Sending out the prototype or presentation changes the way we want our work to be presented as we have no control over how the client look at our design.

Furthermore, in a physical presentation, you will be able to guide your client to give you the relevant feedback and meet your goal of the meeting to confirm a certain subject matter, instead of just getting feedback on colors, typefaces and all the other stuff you may not want.

3. Be prepared

Being able to present your idea clearly and achieve your goals require a lot of planning and rehearsing.

Prepare a well-designed & nicely branded presentation template with a clear agenda and content structure to bring your client through your thought process. Don’t just throw in your wireframes or mock-up screens and assume your client know what that is. To avoid confusion, include some short notes in your slide, and explain to them in detail during your presentation.

4. Keep the bigger picture in mind

When gathering feedback after presentation, don’t get drowned in the sea of details like corner rounding, colours they dislike or other wild ideas they want try out.

Even with a strong opinion that their feedback and suggestions will not work, explain clearly your thought process instead of rejecting their opinions upfront. Try to explain to them on what might happen and the potential risk, if their suggestion is implemented, before offering them another solution. Put your design in context of the bigger picture and address how your design serve the business goals/meet the user requirements effectively.

5. There’s no need to present multiple design concepts

Unlike other design agencies, we are not in the favour of presenting multiple designs. We believe that the reason a client hire us is because we are the expert in designing a solution for their problem. Educate and advise your client on why your approach is the best in meeting their business goals/the user requirements.

Presenting multiple options may work against you and serve as a disservice to your client – it is as if leaving it up to the client to make the decision, rather than saying “we are the experts, we know best”.

You may wonder –  Yunying, how can you be so confident of your design solution? how can you be so confident in explaining all the design decisions made and why you took certain approaches?

Well, if you’d like to know, stay tune to my next blogpost!

17 Oct, 2017

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3 Steps for a Powerful Design Concept Presentation

After the client signs the paperwork you transition out of the sales and into design implementation mode. Here’s where your design methodology begins.

The kick-off meeting should provide you with a deep understanding of your client. The goal here is two-fold. You really want to get to know who they are and collect the specifics so you begin your creative. This conversation is where intimates of how the design transformation will impact their lifestyle should surface. It’s not about 2 hours to measure everything, but rather spearheading a dialogue exploring details about who they are, the possibilities and what they value.

Fast forward four to six weeks and it’s time to present your ideas.

Your design concept presentation is when you need to bring your absolute A-Game. For your clients, it should feel like their birthday with butterflies in their stomach as they anticipate a gift. Here’s where you show clients that you’ve understood exactly who they are and your reveal of the absolute best possibilities for their space. It’s not enough to deliver an adequate, predictable or mediocre design and it’s not enough to half – fast your delivery of their future space.

The presentation should remove any doubts and provide an emotional yes. With luck, they’ll be so excited that they’ll happily push go and hand over the cheque. ( Who are we kidding? They wire money these days. )

To ace your design concept presentations, you need to do several things: Give yourself plenty of time, take advantage of the best tools available to present your ideas, and get all the details in perfect working order.

Step 1: Don’t Rush

One of the most common mistakes designers make when it comes to the design presentation has nothing to do with the design itself.

It’s failing to leave themselves enough time to do their best work.

Any artist knows the power of looking at their work with fresh eyes. And you can’t get that fresh-eyed perspective without rest periods built into your creative process.

You may know how long it will take to get an initial concept completed; however, if you haven’t scheduled time for rest periods and for the subsequent reworks, there’s no chance that you’ll be showing your client the best version of what you can offer.

[content_upgrade cu_id=”16850″]Your client may think they want to compare multiple options, but it’s better to present one at a time. Learn why here: The Case for Presenting a Single Design Concept[content_upgrade_button]Click Here[/content_upgrade_button][/content_upgrade]

Respecting this rest time is so important. Rest periods bring a stronger design perceptive — a real “wow” factor. They allow time for designers to be intentional with their designs for that particular client.

Mediocrity should not be an option. Delivering unique, outstanding work is particularly important for interior designers who want to cement their brand and carve out their place in the market. (For more, read my post on How to Start Standing Boldly in Your Designs Today .)

The excitement about the project and perhaps the accompanying cash inflow can cloud designers’ judgment as they’re establishing deadlines. Designers may also be concerned with making a good impression on the client and think that a quick turnaround is a good way to do that. It’s easy to be overly optimistic about what any of us will be able to accomplish in any given time period.

Perhaps you’ve heard of this note, underpromise and overdeliver. You’ll almost never regret giving yourself some extra time to make your design presentation even better.

Note: Building extra time into your creative process doesn’t mean that you can stop paying attention to the overall time against the project. Build flexibility into your fee but always be mindful. For more on that topic, check out the full blog post: How to Mitigate the Financial Risk of Spending Hours Trying to Land a Client )

Step 2: Choose Tools Carefully

Some designers start out by presenting storyboards that showcase their inspiration for the project. That inspiration really helps set the tone of what’s to come. As you make your way through inspiration, floor plans, drawings, furniture, fabric, wallpaper, paint suggestions and more – what’s important is that you’ve rehearsed your delivery.

Regardless of how you choose to organize and structure your presentations, you’ll want to use some combination of both physical and digital presentation tools. Which ones you choose will depend on the project itself and on the context of your meeting.

Physical Storyboards and Samples

Physical storyboards are old school. Today we replace your arts & craft project to PowerPoint for PC or Keynote for MAC.

Having samples on hand for things like fabrics, flooring, wallpaper, upholstery and more go a long way toward helping the client understand how the space is meant to look and feel. The ability for your clients to physically touch and move around the various design elements turns this presentation into a memorable WOW factor for them.

[content_upgrade cu_id=”16850″]Learn why it’s better to present one design concept at a time: The Case for Presenting a Single Design Concep t [content_upgrade_button]Click Here[/content_upgrade_button][/content_upgrade]

Step 3: Nail Down the Business Details

The designs themselves may be the most important part of your presentation, but they’re not the only thing you need to get in order to make the best impression possible. Presenting your interior design business professionally will also require getting the rest of your paperwork to be lined up. That means the decorating budget report and the project timeline.

Presentation documents should also include a

• Budget – This report should represent an overview of the sum of the items you’ve presented in the design concept presentation.
• Timeline – Here’s where we can forecast the project timelines; identifying resources and any potential hiccups.

All of this paperwork should be pleasing to the eye and branded with your logo and personal style. It’s important to have professionally printed copies available. I suggest holding it until the end of the presentation otherwise, you’ll notice the client fast forwarding through the pages and it’s a distraction.

Getting the all the details right reaffirms your client decision in selecting you. It shows them that you are the perfect interior design firm for them.

[bctt tweet=”The design may be what the client is paying you for, but the details in the paperwork can close the deal.” username=”idmasterclass”]

If you want to speak with me directly about how to improve your presentation process, I’d love to help. I have availability for one-on-one coaching and “mastermind groups” where driven, talented designers meet to keep themselves on track and compare best practices monthly. Contact me to learn which services might be right for you .

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Improve your client presentations with a professional design concept .

The key to happy clients and successful projects is engaging story telling and clear communication. A professional Design Concept Presentation Template will help with both these goals and transform the way you present concepts to clients.

Created in Canva, this 15-page template has easy drag and drop functionality so you will spend less time on formatting and more time bringing your design ideas to life.

What's included:

✅ Tell a compelling visual story that takes clients on a journey through your design vision (this will lead to more engagement from clients and faster approvals).

✅ The t emplate's structure allows you to systematically break down your design, making it digestible and easy to understand.

✅  Turn complex ideas into engaging visual presentations that speak directly to your clients' needs and wants.

✅ Focus on sharing your creative work, not struggling with design software.

✅ F ast track design approvals and cut down on lengthy back and forth communication.

Your presentations will no longer just detail your designs, they will tell a compelling visual story that makes client approvals faster and easier.

Good to know: 

⭐️ You can fully customise fonts, logos and branding (and even change languages) - all drag and drop.

⭐️ Can be used with the free version of Canva (paid subscription not required).

⭐️ One time purchase, no ongoing fees for multiple project uses.

⭐️ Simple to use and comes with video instructions to get you set up.

⭐️ Immediately sent to you once you've signed up - get started right away.

⭐️ More than pays for itself in the time savings you make by purchasing a pre-made template.

⭐️ Will immediately upgrade the professional look and feel of your business so you can g et back to working with clients rather than spending your time making templates! 

Check out all the other templates in our shop. They're designed to work together to create a consistent, professional image to your clients across all stages of the project journey.

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