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How to Write a Thesis or Dissertation Questionnaire?

Published by Alvin Nicolas at August 7th, 2024 , Revised On October 24, 2024

Do you know the first questionnaire was developed in 1838? It was designed to collect responses from individuals to understand their behaviour towards various stimuli. Since then, scientists have been using questionnaires to collect statistical data. The invention of the questionnaire gave birth to subjects like Sociology and Statistics .

Nowadays, sociology or psychology students also collect statistical data and information using questionnaires to understand individuals’ behaviour. Excellent questionnaires help produce high-quality research results.

This blog comprehensively discusses what a thesis or dissertation questionnaire is and the steps involved in writing one. Learn how to write a questionnaire and optimise your research process .

What is a Thesis or Dissertation Questionnaire?

A questionnaire is a set of specific questions that are particularly designed to assess the preferences, intentions, experiences, opinions, and behaviour of the individuals. In a thesis or dissertation, students use questionnaires to collect qualitative or quantitative data relevant to their subjects.

However, using questionnaires to collect data and information is a very tiresome and hectic task because researchers have to wait for the respondents to answer all the questions.

Importance of Thesis & Dissertation Questionnaire

Imagine you want to ask one or two questions from an individual. You can easily ask him/her those questions. What would you do when you have to record their thorough response to multiple questions? In that case, the questionnaire is the best option for collecting individual responses.

A thesis or dissertation questionnaire does not specify precisely whether it is used for simple research or a survey. In the case of a survey, there would always be a questionnaire. Here are the reasons why a thesis or dissertation questionnaire is important during the research process:

• Questionnaires help researchers collect data in an organised and systematic manner.
• With questionnaires, data can be efficiently analysed and quick conclusions can be drawn.
• There are no extensive costs involved in to design research questionnaires. It is a cost-effective method to collect data.
• Researchers can ask multiple questions to record the response about a specific topic thoroughly.

Several formalities are involved in collecting data through a questionnaire. One basic consideration is the dissertation questionnaire consent form.

Dissertation Questionnaire Consent Form

The questionnaire consent form is the document the participants sign to indicate their consent to participate in the research process. It is crucial to ask for their consent because data and information are used for research purposes. Also, inform them about the topic so they can decide efficiently.

The questionnaire consent form is usually presented on the first page of the thesis or dissertation questionnaire. It contains the participant’s personal and contact information.

Online Dissertation Questionnaire

As you know, in this digital age, everything is shifting to digital platforms. There was a time when researchers had to wait for the individuals to fill out the questionnaire paper. No doubt, it was a tiresome task. Now, researchers send the thesis or dissertation questionnaires to digital platforms such as email, inbox, and social media.

Online dissertation questionnaire tools such as Google Forms, Microsoft Forms, and SurveyPlanet have made data analysis and collection much more convenient and reliable.

Components of an Excellent Dissertation Questionnaire

These are the components of an excellent thesis or dissertation questionnaire:

It has a Structured Design

The best property of a good dissertation questionnaire is its structured design. When questions and their categories are efficiently structured in a questionnaire, it provides an eye-catching look. This helps the participants to fill out the questionnaire more proficiently.

It Contains Unique and Exploratory Questions

An outstanding questionnaire always has unique and well-researched questions rather than overly used typical ones. Every question can provide a sufficient response. It contains exploratory questions to explore even minor information about the participants thoroughly.

It has Likert Scales

Likert scales are a measurement method in research to assess attitudes, opinions, and perceptions. They are widely used in the questionnaires to generate responses accurately. When a questionnaire has Likert scales, it makes it easy for the researchers to derive results from that.

It has Consistency of Questions

Another sign of an excellent question is its consistency. It contains perfectly categorised questions that make sense to the participants from start to end. Every question follows an appropriate question systematically.

Difference Between Questionnaire and Survey

Steps involved in writing a dissertation questionnaire.

Writing a thesis or dissertation questionnaire requires different methods. These methods can be modified accordingly to make your questionnaire relevant to your research objectives. However, the essential steps involved in writing a dissertation questionnaire are given as follows:

Step 1: Establish Your Research Objectives To Ese Your Research Process

The first step in writing a thesis or dissertation question is establishing the research objectives. You have to be clear about your research goals. The research is usually done to fill an already-present gap in the data. It is done to find significant solutions to specific problems. It is crucial to have the goals to solve a problem.

Step 2: Assess the Requirements to Ensure They Are Achievable

It is also important to assess the research requirements. Requirements will help you know what you need and what you don’t need to write your research questionnaire. It is easy to start a research process when all the requirements are easily achievable. Also, the time and money spent on the questionnaire should be considered.

Step 3: Choose the Right Data Collection Method To Derive Authentic Results

There are many data collection methods , such as in-person, telephone, email, direct mail, and online platforms. It is essential to choose the proper data collection method that can be easily used to deliver authentic results. You should also design your questionnaire according to the collection method.

Methodology

Methodology is the collection of particular techniques for collecting and processing data. Create an efficient research methodology to collect data accurately. It will help you optimise and streamline your research process.

Step 4: Develop the Unique and Logical Questions for Data Collection

After selecting an appropriate data collection method, it is time to develop unique questionnaire questions. The questions should be logical and follow a series of numbers. Close-ended questions are used in the writing of dissertation or thesis questionnaires.

Step 5: Set the Perfect Scaling According to Your Questions

Scaling is used to calculate the response of the participants. Researchers should set the perfect scaling according to the nature of the questions. The Likert scale is the most widely used in questionnaires. It allows researchers to generate responses of participants from the right extreme to the left extreme.

Step 6: Creatively Design the Questionnaire to Enhance Its Visual Appeal

The next step is designing the layout of the questionnaire. It is crucial to enhance the visual appeal of the questionnaire. The design and colour of the questionnaire should be selected according to the theme of the topic. Moreover, a graphically appealing questionnaire also enhances the engagement of readers.

Step 7: Analysing & Evaluation the Questionnaire To Remove Discrepancies

The most important step after designing is analysing and evaluating. This step will allow you to fill gaps if there are any. Check the alignment of the questions and scaling. The numbering should be perfect. The colouring and design should also be on point. This step proceeds with the testing.

Step 8: Pretest With a Small Population and Collect Necessary Feedback

After completing the questionnaire, prepare to pretest it with a small population. Check the responses of the participants thoroughly. Be open to feedback and criticism. It will help you consider revisions and alterations and improve your questionnaire.

Step 9: Revise to Make Changes To Enhance the Quality

If there are any changes required in the questionnaire, make them immediately. Revise your questionnaire again and again to illuminate even a minor mistake. Also, take feedback from your peers to further enhance the quality of your questionnaire.

Step 10: Finalising the Questionnaire and Launching it for the Research

When all the required changes and revisions are made, it’s time to finalise the questionnaire. Again, go through all its important obligations and ensure everything is in perfect shape. When everything is done from your side, it’s time to finalise and launch it for the actual research.

Dissertation Questionnaire Examples

Here, we’ll discuss the sample and template of the dissertation questionnaire to understand how it looks. This will significantly help us create our dissertation questionnaire.

Dissertation Questionnaire Template

Here is a template of the dissertation questionnaire:

[Introduction of the Researcher with all the key objectives briefly explained.]

[Questionnaire consent Form]

Dissertation Questionnaire Example

Introduction: Hello. My name is ……….. I am currently studying at………………. and doing my …………………………. I am conducting this research to [agenda of the study].This research will help me to provide solutions to all these problems:

[Problems and solutions]

This questionnaire contains XX questions. It will just take 15 minutes to complete it. All your personal information and responses will be kept anonymous from other participants. There are both open-ended and close-ended questions. Answer them honestly. Thank you.

Part 1: Multiple Choice Questions

• Are you a male or a female?
• Have you completed your bachelor’s degree?
• Did you study your major according to your passion?
• Are you doing a job related to your degree?
• Are you satisfied with your current job?

Frequently Asked Questions

How long should a dissertation questionnaire be.

The length of your questionnaire should be according to your objectives. There is no fixed number of questions in a questionnaire. Some questionnaires are basic, some are exploratory, and some are in-depth. However, an ideal questionnaire should be completed in 25 to 30 minutes without losing the participant’s interest. 

How many questions should a dissertation questionnaire have?

It’s entirely up to you to add as many questions as you want. Remember that you should add enough questions to complete your research objectives. Avoid adding excessive questions, as they can be boring for participants.

How to analyse a questionnaire for a dissertation?

These are the necessary tips to analyse a questionnaire for a dissertation: 

• Pile up all the responses 
• Analyse all the questions
• Visualise the collected data
• Interpretation of results

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Dissertation Questionnaire

Questionnaire generator.

A dissertation is a document usually a requirement for a doctoral degree especially in the field of philosophy. This long essay discusses a particular subject matter uses questionnaires   and other sources of data and is used to validate its content. The  questionnaire’s importance is evident in the processes of data gathering as it can make the dissertation factual, effective and usable.

Having a well-curated and formatted document to follow when making a dissertation can be very beneficial to an individual who is currently immersed in the data gathering stage of the specific research study. We have gathered downloadable samples and templates of questionnaires so it will be easier for you to curate your own.

Dissertation Timeline Gantt Chart Template

Size: 55 KB

Dissertation Research Gantt Chart Template

Size: 43 KB

Dissertation Project Gantt Chart Template

Size: 41 KB

Dissertation Plan Gantt Chart Template

Size: 51 KB

Dissertation Research Questionnaire

Size: 18 KB

Dissertation Proposal Questionnaire

Size: 131 KB

Sample Dissertation Questionnaire

Size: 10 KB

What Is a Dissertation Questionnaire?

A dissertation questionnaire can be defined as follows:

• It is a document used in the processes of data gathering.
• Questionnaires in PDF used for a dissertation contain questions that can help assess the current condition of the community which is the subject of study within the dissertation.
• It specifies the questions that are needed to be answered to assure that there is a basis in terms of the results that will be presented in a dissertation.

How to Write a Dissertation Questionnaire

Writing an efficient and comprehensive dissertation questionnaire can greatly affect the entire dissertation. You can make one by following these steps:

• Be specific with the kind of dissertation that you are creating and align the purposes of the dissertation questionnaire that you need to make to your study.
• List down the information needed from the community who will provide the answers to your questions.
• Open a software where you can create a questionnaire template. You may also download  survey questionnaire examples   and templates to have a faster time in formatting the document.
• The purpose of the dissertation questionnaire.
• The guidelines and instructions in answering the dissertation questions.
• The name of the person to who will use the questionnaire results to his/her dissertation.
• The institution to whom the dissertation will be passed.
• List down the questions based on your needs.

Undergraduate Dissertation Questionnaire

Size: 12 KB

Project Management Dissertation

Size: 54 KB

Guidelines for Writing a Dissertation Questionnaire

There are no strict rules in writing a dissertation questionnaire. However, there are some tips that can help you to create a dissertation questionnaire that is relevant to the study that you are currently doing. Some guidelines:

• Make sure that you are well aware of the data that is needed in your dissertation so you can properly curate questions that can supply your information needs.
• It will be best to use a dissertation questionnaire format that is organized, easy to understand, and properly structured. This will help the people who will answer the dissertation questionnaire quickly know how they can provide the items that you would like to know.
• Always make sure that your instructions in answering the questions are precise and directly stated.
• You may look at  questionnaires in Word   for comparisons. Doing this will help you assess whether there are still areas of improvement that you may tap with the content and format of the dissertation questionnaire that you have created.

Keeping this guidelines in mind and implementing them accordingly will allow you to create a dissertation questionnaire that is beneficial to the processes that you need to have an outstanding dissertation.

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How to Develop a Questionnaire for Research

Last Updated: July 21, 2024 Fact Checked

This article was co-authored by Alexander Ruiz, M.Ed. . Alexander Ruiz is an Educational Consultant and the Educational Director of Link Educational Institute, a tutoring business based in Claremont, California that provides customizable educational plans, subject and test prep tutoring, and college application consulting. With over a decade and a half of experience in the education industry, Alexander coaches students to increase their self-awareness and emotional intelligence while achieving skills and the goal of achieving skills and higher education. He holds a BA in Psychology from Florida International University and an MA in Education from Georgia Southern University. There are 12 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 595,093 times.

A questionnaire is a technique for collecting data in which a respondent provides answers to a series of questions. [1] X Research source To develop a questionnaire that will collect the data you want takes effort and time. However, by taking a step-by-step approach to questionnaire development, you can come up with an effective means to collect data that will answer your unique research question.

Designing Your Questionnaire

• Come up with a research question. It can be one question or several, but this should be the focal point of your questionnaire.
• Develop one or several hypotheses that you want to test. The questions that you include on your questionnaire should be aimed at systematically testing these hypotheses.

• Dichotomous question: this is a question that will generally be a “yes/no” question, but may also be an “agree/disagree” question. It is the quickest and simplest question to analyze, but is not a highly sensitive measure.
• Open-ended questions: these questions allow the respondent to respond in their own words. They can be useful for gaining insight into the feelings of the respondent, but can be a challenge when it comes to analysis of data. It is recommended to use open-ended questions to address the issue of “why.” [2] X Research source
• Multiple choice questions: these questions consist of three or more mutually-exclusive categories and ask for a single answer or several answers. [3] X Research source Multiple choice questions allow for easy analysis of results, but may not give the respondent the answer they want.
• Rank-order (or ordinal) scale questions: this type of question asks your respondent to rank items or choose items in a particular order from a set. For example, it might ask your respondents to order five things from least to most important. These types of questions forces discrimination among alternatives, but does not address the issue of why the respondent made these discriminations. [4] X Research source
• Rating scale questions: these questions allow the respondent to assess a particular issue based on a given dimension. You can provide a scale that gives an equal number of positive and negative choices, for example, ranging from “strongly agree” to “strongly disagree.” [5] X Research source These questions are very flexible, but also do not answer the question “why.”

• Write questions that are succinct and simple. You should not be writing complex statements or using technical jargon, as it will only confuse your respondents and lead to incorrect responses.
• Ask only one question at a time. This will help avoid confusion
• Asking questions such as these usually require you to anonymize or encrypt the demographic data you collect.
• Determine if you will include an answer such as “I don’t know” or “Not applicable to me.” While these can give your respondents a way of not answering certain questions, providing these options can also lead to missing data, which can be problematic during data analysis.
• Put the most important questions at the beginning of your questionnaire. This can help you gather important data even if you sense that your respondents may be becoming distracted by the end of the questionnaire.

• Only include questions that are directly useful to your research question. [8] X Trustworthy Source Food and Agricultural Organization of the United Nations Specialized agency of the United Nations responsible for leading international efforts to end world hunger and improve nutrition Go to source A questionnaire is not an opportunity to collect all kinds of information about your respondents.
• Avoid asking redundant questions. This will frustrate those who are taking your questionnaire.

• Consider if you want your questionnaire to collect information from both men and women. Some studies will only survey one sex.
• Consider including a range of ages in your target demographic. For example, you can consider young adult to be 18-29 years old, adults to be 30-54 years old, and mature adults to be 55+. Providing the an age range will help you get more respondents than limiting yourself to a specific age.
• Consider what else would make a person a target for your questionnaire. Do they need to drive a car? Do they need to have health insurance? Do they need to have a child under 3? Make sure you are very clear about this before you distribute your questionnaire.

• Consider an anonymous questionnaire. You may not want to ask for names on your questionnaire. This is one step you can take to prevent privacy, however it is often possible to figure out a respondent’s identity using other demographic information (such as age, physical features, or zipcode).
• Consider de-identifying the identity of your respondents. Give each questionnaire (and thus, each respondent) a unique number or word, and only refer to them using that new identifier. Shred any personal information that can be used to determine identity.
• Remember that you do not need to collect much demographic information to be able to identify someone. People may be wary to provide this information, so you may get more respondents by asking less demographic questions (if it is possible for your questionnaire).
• Make sure you destroy all identifying information after your study is complete.

Writing your questionnaire

• My name is Jack Smith and I am one of the creators of this questionnaire. I am part of the Department of Psychology at the University of Michigan, where I am focusing in developing cognition in infants.
• I’m Kelly Smith, a 3rd year undergraduate student at the University of New Mexico. This questionnaire is part of my final exam in statistics.
• My name is Steve Johnson, and I’m a marketing analyst for The Best Company. I’ve been working on questionnaire development to determine attitudes surrounding drug use in Canada for several years.

• I am collecting data regarding the attitudes surrounding gun control. This information is being collected for my Anthropology 101 class at the University of Maryland.
• This questionnaire will ask you 15 questions about your eating and exercise habits. We are attempting to make a correlation between healthy eating, frequency of exercise, and incidence of cancer in mature adults.
• This questionnaire will ask you about your recent experiences with international air travel. There will be three sections of questions that will ask you to recount your recent trips and your feelings surrounding these trips, as well as your travel plans for the future. We are looking to understand how a person’s feelings surrounding air travel impact their future plans.

• Beware that if you are collecting information for a university or for publication, you may need to check in with your institution’s Institutional Review Board (IRB) for permission before beginning. Most research universities have a dedicated IRB staff, and their information can usually be found on the school’s website.
• Remember that transparency is best. It is important to be honest about what will happen with the data you collect.
• Include an informed consent for if necessary. Note that you cannot guarantee confidentiality, but you will make all reasonable attempts to ensure that you protect their information. [11] X Research source

• Time yourself taking the survey. Then consider that it will take some people longer than you, and some people less time than you.
• Provide a time range instead of a specific time. For example, it’s better to say that a survey will take between 15 and 30 minutes than to say it will take 15 minutes and have some respondents quit halfway through.
• Use this as a reason to keep your survey concise! You will feel much better asking people to take a 20 minute survey than you will asking them to take a 3 hour one.

• Incentives can attract the wrong kind of respondent. You don’t want to incorporate responses from people who rush through your questionnaire just to get the reward at the end. This is a danger of offering an incentive. [12] X Research source
• Incentives can encourage people to respond to your survey who might not have responded without a reward. This is a situation in which incentives can help you reach your target number of respondents. [13] X Research source
• Consider the strategy used by SurveyMonkey. Instead of directly paying respondents to take their surveys, they offer 50 cents to the charity of their choice when a respondent fills out a survey. They feel that this lessens the chances that a respondent will fill out a questionnaire out of pure self-interest. [14] X Research source
• Consider entering each respondent in to a drawing for a prize if they complete the questionnaire. You can offer a 25$ gift card to a restaurant, or a new iPod, or a ticket to a movie. This makes it less tempting just to respond to your questionnaire for the incentive alone, but still offers the chance of a pleasant reward.

• Always proof read. Check for spelling, grammar, and punctuation errors.
• Include a title. This is a good way for your respondents to understand the focus of the survey as quickly as possible.
• Thank your respondents. Thank them for taking the time and effort to complete your survey.

Distributing Your Questionnaire

• Was the questionnaire easy to understand? Were there any questions that confused you?
• Was the questionnaire easy to access? (Especially important if your questionnaire is online).
• Do you feel the questionnaire was worth your time?
• Were you comfortable answering the questions asked?
• Are there any improvements you would make to the questionnaire?

• Use an online site, such as SurveyMonkey.com. This site allows you to write your own questionnaire with their survey builder, and provides additional options such as the option to buy a target audience and use their analytics to analyze your data. [18] X Research source
• Consider using the mail. If you mail your survey, always make sure you include a self-addressed stamped envelope so that the respondent can easily mail their responses back. Make sure that your questionnaire will fit inside a standard business envelope.
• Conduct face-to-face interviews. This can be a good way to ensure that you are reaching your target demographic and can reduce missing information in your questionnaires, as it is more difficult for a respondent to avoid answering a question when you ask it directly.
• Try using the telephone. While this can be a more time-effective way to collect your data, it can be difficult to get people to respond to telephone questionnaires.

• Make your deadline reasonable. Giving respondents up to 2 weeks to answer should be more than sufficient. Anything longer and you risk your respondents forgetting about your questionnaire.
• Consider providing a reminder. A week before the deadline is a good time to provide a gentle reminder about returning the questionnaire. Include a replacement of the questionnaire in case it has been misplaced by your respondent.

Community Q&A

You Might Also Like

• ↑ https://www.questionpro.com/blog/what-is-a-questionnaire/
• ↑ https://www.hotjar.com/blog/open-ended-questions/
• ↑ https://www.questionpro.com/a/showArticle.do?articleID=survey-questions
• ↑ https://surveysparrow.com/blog/ranking-questions-examples/
• ↑ https://www.lumoa.me/blog/rating-scale/
• ↑ http://www.sciencebuddies.org/science-fair-projects/project_ideas/Soc_survey.shtml
• ↑ http://www.fao.org/docrep/W3241E/w3241e05.htm
• ↑ http://managementhelp.org/businessresearch/questionaires.htm
• ↑ https://www.surveymonkey.com/mp/survey-rewards/
• ↑ http://www.ideafit.com/fitness-library/how-to-develop-a-questionnaire
• ↑ https://www.surveymonkey.com/mp/take-a-tour/?ut_source=header

About This Article

To develop a questionnaire for research, identify the main objective of your research to act as the focal point for the questionnaire. Then, choose the type of questions that you want to include, and come up with succinct, straightforward questions to gather the information that you need to answer your questions. Keep your questionnaire as short as possible, and identify a target demographic who you would like to answer the questions. Remember to make the questionnaires as anonymous as possible to protect the integrity of the person answering the questions! For tips on writing out your questions and distributing the questionnaire, keep reading! Did this summary help you? Yes No

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Best practice in questionnaire design

The following guide to developing questionnaire items and organising the questionnaire is based on best practice (Gehlbach & Brinkworth, 2011; Gehlbach & Artino Jr., 2018). These best practices have been tested across over 40 years of research (Krosnick & Presser, 2010; Schwarz, 1999).

Best practice for creating items

• Word items as questions rather than statements and avoid 'agree-disagree' response options
• Use verbal labels for each response option
• Ask about one idea at a time
• Phrase questions with positive language
• Use at least five response options per scale
• Maintain equal spacing between repsonse options. Use additional space to visually separate non-substansive response options

Agree-disagree response options may introduce acquiescence bias, which is the tendency to agree with an item regardless of its content (Wright, 1975). Asking respondents to rate their level of agreement to different statements can be cognitively demanding, which increases respondent error and reduces respondent effort (Fowler, 2009). Instead, use verbally labelled response options that reinforce the underlying topic (e.g., the responses for “How happy are you?” would be not at all happy, slightly happy, somewhat happy, quite happy, extremely happy). Empirical evidence demonstrates that agree-disagree response options diminish item quality (Saris, Revilla, Krosnick, Schaeffer, & Shaeffer, 2010), and are among the “worst ways to present items” (Gehlbach & Artino Jr., 2018, p. 361).

Use verbal labels for each response option, rather than labelling only the end points of the response options or labelling with both numbers and verbal labels. This helps to focus the attention of the respondent and reduce measurement error (Artino, Jr. & Gehlbach, 2012).

Ask about one idea at a time rather than using double-barrelled items, which ask about two or more ideas in the same question (e.g., instead of asking, “How happy and engaged are you?” ask two questions, one about happiness and one about engagement). If you use double-barrelled items, you risk students responding to only one part of that item (Dillman, Smyth, & Christian, 2014)

Phrase questions with positive language rather than using reverse scored or negative language, which students tend to have trouble understanding. Negative words are more difficult to process cognitively, which leads these items to take longer to answer and leads to misresponses (Swain, Weathers, & Niedrich, 2008).

Use at least five response options per scale to capture a wider range of perceptions. Research indicates that the “sweet spot” of the number of response anchors is about five (Weng, 2004; Nielsen, Makransky, Vang, & Danmeyer, 2017). A five-item scale that assesses a representative cross-section of a student’s experience should improve measurement (Gehlbach & Artino Jr., 2018).

Maintain equal spacing between response options, and use additional space to visually separate non-substantive response options. This will reinforce the notion that conceptually, there is equal distance between each response option, which yields less biased responses. Moreover, this will help align the visual midpoint with the conceptual midpoint, reducing measurement error (Artino, Jr. & Gehlbach, 2012). This is especially important if you are administering your questionnaire on paper. Electronic questionnaire administrators such as Qualtrics will space response options equally, and you will have to be aware to add an extra space to separate non-substantive response options (e.g., ‘N/A’). To see some examples, check out the resources for evaluating self-efficacy and take a look at this visual guide ).

Best practice for organising the whole questionnaire

This guidance has been summarised from Gehlbach and Artino (2018).

• Ask the more important items earlier in the questionnaire
• Ensure each item applies to each respondent
• Use scales rather than single items
• Maintain a consistent visual layout of the questionnaire
• Place sensitive items (e.g. demographic questions) later in the questionnaire

This will increase the likelihood that respondents will answer these questions whilst they are focused and have energy.

Make sure that item content applies to each respondent and is worded accessibly, or you risk alienating respondents to whom the item does not apply (Dillman, Smyth, & Christian, 2014).

Scales bolster accuracy, with each question addressing a representative cross-section of the experience.

This helps maintain clarity for the respondent, who can then complete the questionnaire more efficiently.

Respondents will feel more comfortable sharing this information later on in the questionnaire.

Artino, Jr., A. R., & Gehlbach, H. (2012). AM Last Page: Avoiding Four Visual-Design Pitfalls in Survey Development. Academic Medicine, 87 (10), 1452. Retrieved from https://www.researchgate.net/profile/Hunter_Gehlbach/publication/231210670_AM_Last_Page_Avoiding_Four_Visual-Design_Pitfalls_in_Survey_Development/links/5a835de6aca272d6501eb6a3/AM-Last-Page-Avoiding-Four-Visual-Design-Pitfalls-in-Survey-Development.pdf

Dillman, D. A., Smyth, J. D., & Christian, L. M. (2014). Internet, Phone, Mail, and Mixed-Mode Surveys: The Tailored Design Method (4th ed.). Hoboken, New Jersey: John Wiley & Sons, Inc.

Gehlbach, H., & Artino Jr., A. R. (2018). The survey checklist (manifesto). Academic Medicine, 93 (3), 360-366. Retrieved from https://journals.lww.com/academicmedicine/fulltext/2018/03000/The_Survey_Checklist__Manifesto_.18.aspx#pdf-link

Gehlbach, H., & Brinkworth, M. E. (2011). Measure twice, cut down error: A process for enhancing the validity of survey scales. Review of General Psychology, 15 (4), 380-387. Retrieved from https://dash.harvard.edu/bitstream/handle/1/8138346/Gehlbach%20-%20Measure%20twice%208-31-11.pdf?sequence=1&isAllowed=y

Krosnick, J. A., & Presser, S. (2010). Question and questionnaire design. In P. V. Marsden, & J. D. Wright (Eds.), Handbook of Survey Research. Bingley, England: Emerald Group Publishing.

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Selecting, designing, and developing your questionnaire

Petra m boynton, trisha greenhalgh.

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Hands-on guide to questionnaire research

Accepted 2004 Mar 17.

Short abstract

Anybody can write down a list of questions and photocopy it, but producing worthwhile and generalisable data from questionnaires needs careful planning and imaginative design

The great popularity with questionnaires is they provide a “quick fix” for research methodology. No single method has been so abused. 1

Questionnaires offer an objective means of collecting information about people's knowledge, beliefs, attitudes, and behaviour. 2 , 3 Do our patients like our opening hours? What do teenagers think of a local antidrugs campaign and has it changed their attitudes? Why don't doctors use computers to their maximum potential? Questionnaires can be used as the sole research instrument (such as in a cross sectional survey) or within clinical trials or epidemiological studies.

Randomised trials are subject to strict reporting criteria, 4 but there is no comparable framework for questionnaire research. Hence, despite a wealth of detailed guidance in the specialist literature, 1 - 3 , 5 w1-w8 elementary methodological errors are common. 1 Inappropriate instruments and lack of rigour inevitably lead to poor quality data, misleading conclusions, and woolly recommendations. w8 In this series we aim to present a practical guide that will enable research teams to do questionnaire research that is well designed, well managed, and non-discriminatory and which contributes to a generalisable evidence base. We start with selecting and designing the questionnaire.

What information are you trying to collect?

You and your co-researchers may have different assumptions about precisely what information you would like your study to generate. A formal scoping exercise will ensure that you clarify goals and if necessary reach an agreed compromise. It will also flag up potential practical problems—for example, how long the questionnaire will be and how it might be administered.

As a rule of thumb, if you are not familiar enough with the research area or with a particular population subgroup to predict the range of possible responses, and especially if such details are not available in the literature, you should first use a qualitative approach (such as focus groups) to explore the territory and map key areas for further study. 6

Is a questionnaire appropriate?

People often decide to use a questionnaire for research questions that need a different method. Sometimes, a questionnaire will be appropriate only if used within a mixed methodology study—for example, to extend and quantify the findings of an initial exploratory phase. Table A on bmj.com gives some real examples where questionnaires were used inappropriately. 1

Box 1: Pitfalls of designing your own questionnaire

Natasha, a practice nurse, learns that staff at a local police station have a high incidence of health problems, which she believes are related to stress at work. She wants to test the relation between stress and health in these staff to inform the design of advice services. Natasha designs her own questionnaire. Had she completed a thorough literature search for validated measures, she would have found several high quality questionnaires that measure stress in public sector workers. 8 Natasha's hard work produces only a second rate study that she is unable to get published.

Research participants must be able to give meaningful answers (with help from a professional interviewer if necessary). Particular physical, mental, social, and linguistic needs are covered in the third article of this series. 7

Could you use an existing instrument?

Using a previously validated and published questionnaire will save you time and resources; you will be able to compare your own findings with those from other studies, you need only give outline details of the instrument when you write up your work, and you may find it easier to get published (box 1).

Increasingly, health services research uses standard questionnaires designed for producing data that can be compared across studies. For example, clinical trials routinely include measures of patients' knowledge about a disease, 9 satisfaction with services, 10 or health related quality of life. 11 - 13 w3 w9 The validity (see below) of this approach depends on whether the type and range of closed responses reflects the full range of perceptions and feelings that people in all the different potential sampling frames might hold. Importantly, health status and quality of life instruments lose their validity when used beyond the context in which they were developed. 12 , 14 , 15 w3 w10-12

If there is no “off the peg” questionnaire available, you will have to construct your own. Using one or more standard instruments alongside a short bespoke questionnaire could save you the need to develop and validate a long list of new items.

Is the questionnaire valid and reliable?

A valid questionnaire measures what it claims to measure. In reality, many fail to do this. For example, a self completion questionnaire that seeks to measure people's food intake may be invalid because it measures what they say they have eaten, not what they have actually eaten. 16 Similarly, responses on questionnaires that ask general practitioners how they manage particular clinical conditions differ significantly from actual clinical practice. w13 An instrument developed in a different time, country, or cultural context may not be a valid measure in the group you are studying. For example, the item “I often attend gay parties” may have been a valid measure of a person's sociability level in the 1950s, but the wording has a very different connotation today.

Reliable questionnaires yield consistent results from repeated samples and different researchers over time. Differences in results come from differences between participants, not from inconsistencies in how the items are understood or how different observers interpret the responses. A standardised questionnaire is one that is written and administered so all participants are asked the precisely the same questions in an identical format and responses recorded in a uniform manner. Standardising a measure increases its reliability.

Just because a questionnaire has been piloted on a few of your colleagues, used in previous studies, or published in a peer reviewed journal does not mean it is either valid or reliable. The detailed techniques for achieving validity, reliability, and standardisation are beyond the scope of this series. If you plan to develop or modify a questionnaire yourself, you must consult a specialist text on these issues. 2 , 3

How should you present your questions?

Questionnaire items may be open or closed ended and be presented in various formats ( figure ). Table B on bmj.com examines the pros and cons of the two approaches. Two words that are often used inappropriately in closed question stems are frequently and regularly. A poorly designed item might read, “I frequently engage in exercise,” and offer a Likert scale giving responses from “strongly agree” through to “strongly disagree.” But “frequently” implies frequency, so a frequency based rating scale (with options such as at least once a day, twice a week, and so on) would be more appropriate. “Regularly,” on the other hand, implies a pattern. One person can regularly engage in exercise once a month whereas another person can regularly do so four times a week. Other weasel words to avoid in question stems include commonly, usually, many, some, and hardly ever. 17 w14

Examples of formats for presenting questionnaire items

Box 2: A closed ended design that produced misleading information

Customer: I'd like to discontinue my mobile phone rental please.

Company employee: That's fine, sir, but I need to complete a form for our records on why you've made that decision. Is it (a) you have moved to another network; (b) you've upgraded within our network; or (c) you can't afford the payments?

Customer: It isn't any of those. I've just decided I don't want to own a mobile phone any more. It's more hassle than it's worth.

Company employee: [after a pause] In that case, sir, I'll have to put you down as “can't afford the payments.”

Closed ended designs enable researchers to produce aggregated data quickly, but the range of possible answers is set by the researchers not respondents, and the richness of potential responses is lower. Closed ended items often cause frustration, usually because researchers have not considered all potential responses (box 2). 18

Ticking a particular box, or even saying yes, no, or maybe can make respondents want to explain their answer, and such free text annotations may add richly to the quantitative data. You should consider inserting a free text box at the end of the questionnaire (or even after particular items or sections). Note that participants need instructions (perhaps with examples) on how to complete free text items in the same way as they do for closed questions.

If you plan to use open ended questions or invite free text comments, you must plan in advance how you will analyse these data (drawing on the skills of a qualitative researcher if necessary). 19 You must also build into the study design adequate time, skills, and resources for this analysis; otherwise you will waste participants' and researchers' time. If you do not have the time or expertise to analyse free text responses, do not invite any.

Some respondents (known as yea sayers) tend to agree with statements rather than disagree. For this reason, do not present your items so that strongly agree always links to the same broad attitude. For example, on a patient satisfaction scale, if one question is “my GP generally tries to help me out,” another question should be phrased in the negative, such as “the receptionists are usually impolite.”

Apart from questions, what else should you include?

A common error by people designing questionnaires for the first time is simply to hand out a list of the questions they want answered. Table C on bmj.com gives a checklist of other things to consider. It is particularly important to provide an introductory letter or information sheet for participants to take away after completing the questionnaire.

What should the questionnaire look like?

Researchers rarely spend sufficient time on the physical layout of their questionnaire, believing that the science lies in the content of the questions and not in such details as the font size or colour. Yet empirical studies have repeatedly shown that low response rates are often due to participants being unable to read or follow the questionnaire (box 3). 3 w6 In general, questions should be short and to the point (around 12 words or less), but for issues of a sensitive and personal nature, short questions can be perceived as abrupt and threatening, and longer sentences are preferred. w6

How should you select your sample?

Different sampling techniques will affect the questions you ask and how you administer your questionnaire (see table D on bmj.com ). For more detailed advice on sampling, see Bowling 20 and Sapsford. 3

If you are collecting quantitative data with a view to testing a hypothesis or assessing the prevalence of a disease or problem (for example, about intergroup differences in particular attitudes or health status), seek statistical advice on the minimum sample size. 3

What approvals do you need before you start?

Unlike other methods, questionnaires require relatively little specialist equipment or materials, which means that inexperienced and unsupported researchers sometimes embark on questionnaire surveys without completing the necessary formalities. In the United Kingdom, a research study on NHS patients or staff must be:

Formally approved by the relevant person in an organisation that is registered with the Department of Health as a research sponsor (typically, a research trust, university or college) 21 ;

Consistent with data protection law and logged on the organisation's data protection files (see next article in series) 19

Accordant with research governance frameworks 21

Approved by the appropriate research ethics committee (see below).

Box 3: Don't let layout let you down

Meena, a general practice tutor, wanted to study her fellow general practitioners' attitudes to a new training scheme in her primary care trust. She constructed a series of questions, but when they were written down, they covered 10 pages, which Meena thought looked off putting. She reduced the font and spacing of her questionnaire, and printed it double sided, until it was only four sides in length. But many of her colleagues refused to complete it, telling her they found it too hard to read and work through. She returned the questionnaire to its original 10 page format, which made it easier and quicker to complete, and her response rate increased greatly.

Summary points

Questionnaire studies often fail to produce high quality generalisable data

When possible, use previously validated questionnaires

Questions must be phrased appropriately for the target audience and information required

Good explanations and design will improve response rates

In addition, if your questionnaire study is part of a formal academic course (for example, a dissertation), you must follow any additional regulations such as gaining written approval from your supervisor.

A study is unethical if it is scientifically unsound, causes undue offence or trauma, breaches confidentiality, or wastes people's time or money. Written approval from a local or multicentre NHS research ethics committee (more information at www.corec.org.uk ) is essential but does not in itself make a study ethical. Those working in non-NHS institutions or undertaking research outside the NHS may need to submit an additional (non-NHS) ethical committee application to their own institution or research sponsor.

The committee will require details of the study design, copies of your questionnaire, and any accompanying information or covering letters. If the questionnaire is likely to cause distress, you should include a clear plan for providing support to both participants and researchers. Remember that just because you do not find a question offensive or distressing does not mean it will not upset others. 6

As we have shown above, designing a questionnaire study that produces usable data is not as easy as it might seem. Awareness of the pitfalls is essential both when planning research and appraising published studies. Table E on bmj.com gives a critical appraisal checklist for evaluating questionnaire studies. In the following two articles we will discuss how to select a sample, pilot and administer a questionnaire, and analyse data and approaches for groups that are hard to research.

Supplementary Material

This is the first in a series of three articles on questionnaire research

Susan Catt supplied additional references and feedback. We also thank Alicia O'Cathain, Jill Russell, Geoff Wong, Marcia Rigby, Sara Shaw, Fraser MacFarlane, and Will Callaghan for feedback on earlier versions. Numerous research students and conference delegates provided methodological questions and case examples of real life questionnaire research, which provided the inspiration and raw material for this series. We also thank the hundreds of research participants who over the years have contributed data and given feedback to our students and ourselves about the design, layout, and accessibility of instruments.

Contributors and sources: PMB and TG have taught research methods in a primary care setting for the past 13 years, specialising in practical approaches and using the experiences and concerns of researchers and participants as the basis of learning. This series of papers arose directly from questions asked about real questionnaire studies. To address these questions we explored a wide range of sources from the psychological and health services research literature.

Competing interests: None declared.

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A questionnaire stands as one of the essential tools in a researcher's toolkit. When skillfully crafted, a thoroughly organized questionnaire can provide priceless insights that shape and elevate the course of your dissertation. This piece will present guidance on formulating a survey that produces substantial and meaningful results.

Why Do You Need a Questionnaire? 

If you're currently completing your dissertation, you're likely at the questionnaire phase. This is a crucial stage of your research as it helps you gather data and insights from your participants.

Learn More About Data Analysis Processes Here 

One way to ensure you're gathering valuable and accurate data is by using dissertation questionnaire examples. These examples can guide crafting your own questionnaire, ensuring that you're asking the right questions and collecting the necessary data.

Learn More About Research Questions

The following section will provide you with a comprehensive questionnaire example extracted from a dissertation for your study.

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Data collection method.

The data collection method was primary as the study collected data directly from 60 employees in global financial institutes, in line with the research aim. Following Saunders (2011: 119) on positivism, a quantitative approach was used, employing a closed-ended questionnaire to gather data from the participants.

Learn the Difference Between Qualitative and Quantitative Approaches 

The following section will analyse the questions writing process by dissection an old questionnaire: 

The questionnaire was created after reviewing prior literature, with questions targeting professionals in global financial institutes regarding Bitcoin's potential as a currency or investment. It featured dichotomous questions where respondents chose between yes or no (Bryman & Bell, 2011). This closed-ended survey was shared online via social media links. A pilot study assessed the questionnaire's validity, involving 6 respondents, as recommended (Field, 2013). After confirming validity, the same questionnaire was used for the full study with 60 respondents (Creswell, 2009).

The second question was asked to select the financial institution (sector) where the respondents worked to know how many respondents were from banks, brokerage houses, and insurance companies.

Q 2: Please Select Your Financial Institution (Sector).

The third question was comprised of the analysis of how many respondents have ever encountered Bitcoin transactions. As analyzed earlier the overall respondents were from financial institutions and were more focused on the transactions of Bitcoins.

Q 3: Have You Ever Encountered a Bitcoin Transaction?

Based on the responses to the fourth question, it was analyzed whether an ordinary man can understand the processing mechanism of Bitcoins.

Q 4: Do You Agree that the Bitcoin processing Mechanism is So Complex that an Ordinary Person cannot Understand it?

The next question comprised of the analysis that after one or two decades is there any possibility that the majority of the people around the world regard Bitcoins as a normal currency?

Q 5: Do You Think that Most People Around the World Will Be Ready to Use Bitcoins as a Currency After 10 to 20 Years?

In the sixth question regulation of Bitcoins was questioned to know if as per the respondents' Bitcoins could be used as a currency without getting regulated.

Q 6: It is Possible that Bitcoins could be Used as a Currency without Getting Regulated?

This dissertation questionnaire example is extracted from a premier dissertation project.

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What is a Dissertation Questionnaire?

A dissertation questionnaire is a research tool utilized to collect data from a large group of people. It is usually given to students as part of their dissertation research process. The questionnaire comprises a series of questions about the respondent's opinions, experiences, or knowledge on a particular topic.

Explore Stellar Questionnaire Examples Here

Usually, dissertation questionnaires are administered online, though paper copies can also be distributed. While dissertation questionnaires can vary in length and format, all questionnaires should include some common features, such as clear instructions, an introduction to the research topic, and well-constructed questions.

Dissertation questionnaires are an important part of many research projects . They can help gather data from a large group of people quickly and efficiently. When creating a dissertation questionnaire, it is important to keep the following things in mind:

The questionnaire should be clear and concise.

The questions should be well-constructed and easy to understand.

The instructions must be clear and easy to follow.

The introduction should provide context for the research project.

Essential Questions to Ask in Your Dissertation Questionnaire

• What is the purpose of your research?
• What are your research objectives?
• What research questions do you hope to answer with your study?
• What is your research hypothesis or main thesis?
• What methods will you utilize to collect data?
• Who is your target population or sample group?
• How will you ensure that your data is reliable and valid?
• What ethical considerations are there in your research design?

Resources on Questionnaire Design And Analysis

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Dissertation Questionnaire Examples for Master’s Students

• What motivates you to pursue a master’s degree?
• Why did you choose your current field of study?
• What are your long-term career aspirations?
• How will a master’s degree help you to achieve your goals?
• What research experience do you have?
• What are your research interests?
• Why did you choose your current supervisor/advisor?
• What are the most important skills for success in your field of study?

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Tips to Compose an Engaging Questionnaire for Your Dissertation

Define your goals.

It's necessary to spend some time considering your objectives before you begin creating your questionnaire. What type of data are you trying to gather? You'll be able to create questions that are more likely to yield the appropriate outcomes after you clearly understand your objectives.

Keep it Short and Sweet

Getting your participants to take the time to complete your questionnaire can be a challenge on its own. Therefore, when creating your questionnaire, remember that simplicity is key. Keep your questions concise and focused, and restrict the overall number of questions to a maximum of 20.

Ask Mostly Closed-Ended Questions

Answers to closed-ended questions can be as straightforward as "yes" or "no," or they can include selecting from a predetermined list of options. On the other hand, open-ended questions require respondents to write their answers in their own words. Closed-ended questions are generally preferred as they are much easier to analyze quantitatively.

Avoid Loaded Questions

Loaded questions are those that are leading or biased in nature. For example, a question such as “Don’t you think students should be required to take a foreign language in high school?” is loaded because it assumes that the respondent already agrees with the premise of the question. Loaded questions should be avoided as they can lead to unreliable and invalid results.

Make Sure Your Questions are Unambiguous

Your questionnaire should be easy for respondents to understand; otherwise, you risk misinterpretation and inaccurate results. Be sure to proofread your questionnaire thoroughly before administering it to ensure no typos or grammatical errors.

Also, use clear and concise language throughout – avoid jargon or technical terms that respondents may not be familiar with.

Use Simple Language

Use simple, straightforward language in your questions. Avoid technical jargon or abbreviations that respondents might not understand. Be clear and concise in your wording so that respondents can easily answer the question.

How to Survey Your Marketing Dissertation?

Define your research question.

The first step in conducting a survey is to define your research question. That will help determine the type of survey you need to conduct and the information you hope to collect.

Choose Your Target Population

The next step is to choose your target population. It is the group of people you will be surveying. It is important to choose a target population representative of the larger population you are interested in.

Select a Sampling Method

Once you have chosen your target population, you will need to select a sampling method. This is the method you will use to select the individuals who will participate in your survey. There are several different sampling methods, so choosing one that is appropriate for your study is important.

Develop Your Questionnaire

After you have selected your sampling method, you will need to develop your questionnaire. This is the list of questions that you will ask your participants. It is important to ensure that your questions are clear, concise, and relevant to your research question.

Pretest Your Questionnaire

Before administering your questionnaire, it is important to pretest it with a small group of people similar to your target population. It will help ensure that your questions are clear and yield the information you hope to collect.

Administer Your Survey

Once you have pretested your questionnaire, you can begin administering your survey. This can be done in person, by mail, or online. It is important to ensure that all your participants have an equal opportunity to respond to your questionnaire.

Analyze Your Results

After you have collected all of the responses to your questionnaire, it is time to analyze them. It involves looking at the data and determining its meaning concerning your research question.

Write up Your Findings

Once you have analyzed your results, you will need to write up your findings in a report or paper. This should include an interpretation of what the data means in relation to your research question

Following these simple tips will help you design a questionnaire that is more likely to elicit useful information from respondents. Keep your questions short and focused, avoid loaded questions, and make sure your questions are clear and unambiguous. By taking the time to design a well-constructed questionnaire, you will be one step closer to ensuring the success of your dissertation project. You may Contact Premier Dissertations to develop a questionnaire section that helps you collect accurate data.

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Harvard University Program on Survey Research

• How to Frame and Explain the Survey Data Used in a Thesis

Surveys are a special research tool with strengths, weaknesses, and a language all of their own. There are many different steps to designing and conducting a survey, and survey researchers have specific ways of describing what they do.

This handout, based on an annual workshop offered by the Program on Survey Research at Harvard, is geared toward undergraduate honors thesis writers using survey data.

PSR Resources

• Managing and Manipulating Survey Data: A Beginners Guide
• Finding and Hiring Survey Contractors
• Overview of Cognitive Testing and Questionnaire Evaluation
• Questionnaire Design Tip Sheet
• Sampling, Coverage, and Nonresponse Tip Sheet
• Introduction to Surveys for Honors Thesis Writers
• PSR Introduction to the Survey Process
• Related Centers/Programs at Harvard
• General Survey Reference
• Institutional Review Boards
• Select Funding Opportunities
• Survey Analysis Software
• Professional Standards
• Professional Organizations
• Major Public Polls
• Survey Data Collections
• Major Longitudinal Surveys
• Other Links