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Home / Online Bachelor’s Degree Programs / Online Bachelor’s in Liberal Studies Degree Program / Careers with a Bachelor’s Degree in Liberal Studies / How to Become a Speech Writer
How to Become a Speech Writer How to Become a Speech Writer How to Become a Speech Writer
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More Than Words: Speech Writer Job Description
Steps to become a speech writer, key speech writing tips, 4 types of speech writing, what is the typical speech writer salary, why we need speech writers.
Speeches provoke cultural change, memorialize human achievement, and shape monumental events. In the right hands, with the right voice, under the right circumstances, spoken words can inspire, motivate, persuade, or inform the world.
Before the words of a speech are spoken, they are written. Words delivered in a public setting can be powerful. However, to reach their full potential, the words must be considered, measured, and crafted to suit the message and the audience.
This is the mission of a speech writer: to help a speaker effectively deliver a message. Sometimes, the message resonates through history:
“Four score and seven years ago …”
“Ask not what your country can do for you — ask what you can do for your country …”
“I have a dream …”
“Mr. Gorbachev, tear down this wall!”
These words commemorate significant moments in American history: the Civil War, generational upheaval in the 1960s, the civil rights movement, and the end of the Cold War. The words and the associated turning points forever are linked with the famous speakers — Abraham Lincoln, John F. Kennedy, Martin Luther King Jr., and Ronald Reagan.
However, only two of them actually wrote the words they spoke: Lincoln and King. Kennedy, Reagan, and countless other historical figures breathed life into speeches written by others.
Not every speech writer has the opportunity to write for a president or a legendary civil rights leader. A wedding toast, commencement address, keynote presentation at a conference — these speeches won’t necessarily change the course of history, but they’re important to the people delivering them.
Professional speech writers work in every industry to help people in all walks of life deliver clear, concise messages that resonate with an audience. It’s a career that requires a deft touch with words; a passion for digging into the facts; and a desire to help others inform, entertain, or persuade an audience.
A speech writer’s professional focus is communication. Depending on the size and scope of the organization, a speech writer might be responsible for multiple communication-related duties.
These duties might include the following:
- Public relations
- Media relations
- Crisis management
- Internal communications
- Social media
No matter how broad the duties of a writer or communications professional, there are aspects of the job that translate across disciplines. It begins with a mastery of language and the written word.
Writing and Editing
Strong writing and editing skills are a must for anyone who wishes to pursue a speech writing career. Fortunately, while there is an art to writing and editing, the craft can be taught and improved over time.
Grammar, spelling, and sentence structure count. To effectively deliver a message, a writer must understand the effect words have when delivered out loud in a particular sequence. In this regard, it’s as much about the writer’s “ear” as about the thought process.
While writing and editing a speech, the writer must ask whether the words will elicit the desired emotional response from the audience. Experienced writers have knowledge of the power of certain words and phrases to move listeners. Reading great speeches and other writings can help writers develop an ear for what works.
Researching Facts
Knowing how to write and edit well is only the beginning. A speech must be grounded in facts to reach its full potential.
Facts that support the message should be researched first. For example, Peter Robinson, one of Reagan’s speech writers, spent time in Berlin before he wrote Reagan’s “Tear Down This Wall” speech in 1987. During his preliminary research , Robinson spoke with a U.S. diplomat in West Berlin, took a helicopter flight over the city, and conversed with German citizens.
Robinson devised the famous challenge — “Mr. Gorbachev, tear down this wall!” — after noticing the bleak conditions on the East Berlin side of the wall and hearing the sentiment expressed by a German dinner companion.
The work Robinson put into the research led to one of the most memorable public statements by a U.S. president in the 20th century. By 1989, the people of Berlin were free to cross the once-formidable barrier.
Robinson’s work on the speech was an excellent example of how thorough research became the foundation for a speech that marked a historical turning point.
Conducting Interviews
In addition to learning as much as possible about the topic through research, a speech writer must know how a speaker talks and what message the speaker wishes to deliver. One way to learn this is to conduct an interview.
There are two types of interview questions: fact-finding and open-ended.
Fact-finding questions are intended to learn details about the speaker’s expertise in the topic. This can include education, work experience, or research projects.
Open-ended questions are intended to provide detail, color, and anecdotes that might provide the audience with emotional access to the speaker’s point of view. This might include information about how and why the speaker became interested in the topic, or it might be a relevant story about the topic drawn from the speaker’s life.
An interview with the speaker also gives the writer insight into the speaker’s speech patterns and personality. This kind of information enables the writer to capture the rhythm of the speaker’s voice.
Writing and Editing Resources
- American Rhetoric: Top 100 Speeches
- Scribbr: List of Credible Sources for Research
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Many speech writers begin their careers either as communications specialists (public relations, journalism, academia) or as experts in a particular industry with a flair for writing. Rarely will someone step into the job and start writing for heads of state or CEOs.
As with any career, there’s a known trajectory to follow as regards educational requirements, work experience, and soft skills needed to succeed. The important thing for an aspiring speech writer to remember is to set career goals early and take the appropriate steps along the way to achieve those goals.
Educational Requirements for Speech Writers
Speech writers may benefit from a bachelor’s degree in journalism, communications, or English, as well as a liberal studies degree with a concentration in writing or marketing. It’s important to study writing, editing, rhetoric, debate techniques, and other topics related to public speaking and speech writing.
In addition to honing the craft of writing, an aspiring speech writer might pursue a course of study related to a specific topic. This could entail earning a minor in a broad topic, such as history or political science. Another educational route might be in-depth study of a specialized topic, such as a technical field or law.
Recommended Work Experience for Speech Writers
Work experience is particularly important for an aspiring speech writer. A writer with a high level of expertise in a topic brings authority to the job.
Some of the finest speech writers in American history were lawyers: Ted Sorenson (JFK) was one. Others, such as Peggy Noonan (Reagan), were journalists or ghostwriters before they entered the inner circle of world leaders.
Professional speech writer Brent Kerrigan, writing an essay on speech writing as a career for the public relations firm Ragan, said that the best way to get started with speech writing work experience is to “find somebody who needs a speech written, and write it for them.”
Kerrigan went on to write that “becoming an expert in anything takes practice.” His advice is to seek out busy public officials and company leaders who regularly make speeches but lack the time to write them, and offer your services.
Nonwriting Skills to Cultivate
It’s not enough for an aspiring speech writer to perfect the craft of writing and to learn as much as possible about a relevant topic. As with all careers, finding the right job requires building a well-connected professional network.
According to the Labor Department’s Occupational Outlook Handbook entry for writers and authors , the soft skills writers should cultivate include adaptability, creativity, determination, critical thinking, social perceptiveness, and the ability to persuade others.
Writing begins with a plan. Sometimes the plan is depicted by an outline. Sometimes it’s simply a set of notes on a piece of paper.
The beginning stages of writing a speech require a lot of thinking. It helps to have a solid foundation of knowledge about the topic and the speaker going into the process.
Here are a few tips for developing a speech that can resonate with an audience.
Determine the Message
Why is a speech necessary? What does the speaker want to say? What action is intended for audience members to take after they hear the speech?
Answering these questions in the early stages of speech writing will allow the writer to find clarity of purpose. Reagan’s “Tear Down This Wall” speech provides an excellent example of how a writer worked to develop a concise, compelling message.
According to Robinson, the speech was originally intended to commemorate the 750th anniversary of the city of Berlin. In 1987, the Cold War between the U.S. and the Soviet Union was coming to a head, but the Berlin Wall remained a symbol of oppression.
Robinson, as well as Reagan’s other advisors, chose that moment to send a message of support for the people of East Germany. It was a seminal moment in the Reagan presidency and a powerful milestone in U.S.-Soviet relations.
Understand the Audience
An important factor in determining the message is understanding the makeup of the intended audience. In most cases, the audience for a speech will consist of the people present for the event. However, all speeches have multiple audiences: those present, those who will read the text only, those who will view some or all of the speech later on video, and all future generations.
Each element of the larger “audience” should be taken into consideration when a writer sits down to determine the tone, voice, and length of a speech. Audience makeup determines not only the words that are written but also the way a speaker is intended to deliver those words.
Will the message be couched in humor? Will the tone be completely serious? How big is the in-person audience? How knowledgeable are the audience members about the topic? Are the audience members sympathetic or adversarial toward the speaker?
All of these questions and more are important to answer when creating the framework and shaping the message of a speech.
Use Research to Support the Message
Research forms the core of the speech. It’s as simple as no research, no speech.
However, supporting the message with research isn’t merely a matter of throwing together a list of related facts. The information gathered during the research process must be organized so the message can be supported logically, clearly, and convincingly.
One way to effectively use research is to create a list of questions related to the topic and use examples pulled from the research to provide the answers. The questions should be prioritized based on urgency: What does the audience most want or need to hear?
The structure of the speech will depend, in part, on how the writer and speaker decide to present the facts learned through research. A well-researched fact presented at the right time can capture attention and provide an air of authority to the speaker.
Show Personality to Connect
Attorney and author Sarah Hurwitz was the primary speech writer for former first lady Michelle Obama. Prior to that, Hurwitz wrote speeches for former President Barack Obama when he was a presidential candidate, Hillary Clinton, and other prominent politicians.
In an interview about speech writing with the Wharton School of the University of Pennsylvania , Hurwitz described how she and Michelle Obama used details to show — rather than tell — a relevant anecdote.
“I think details are so incredibly important,” Hurwitz told the Wharton interviewer. “When she tells the story of her father who had multiple sclerosis and worked at the city water plant, she could say, ‘You know, my dad had MS. He worked at the plant. He worked really hard. He sacrificed a lot.’ That’s all just sort of telling. I don’t really see him. But instead what she said in some of her speeches was, ‘You know, as my dad got sicker it got harder for him to get dressed in the morning. He would wake up an hour early so that he could slowly button his shirt. He would drag himself across the room with two canes to give my mom a kiss.’”
Through the use of colorful, vivid details about an experience, Hurwitz helped her subject reveal her personality as a way of connecting to the audience.
Speech Writing Resources
- Public Affairs Council: Speechwriting 101 — Writing an Effective Speech
- Medium: “Orations Worth Ovations — The Olive Branch as a Weapon”
- ThoughtCo: “How to Organize Research Notes”
Speeches can be categorized by delivery style, writing style, and purpose. It’s important to know ahead of time what type of speech will be written, because the type has a bearing on word choice, tone, and many other elements of the speech.
To determine the type of speech to write, first answer questions such as:
- Is the speech intended to elicit an emotion or trigger a specific action?
- Does the speaker want to stick to the script or talk off the cuff?
- Will the speaker be required to defend an opinion?
- Will the speaker be alone on the podium, or will others talk?
Answers to these and other relevant questions will provide guidance about what type of speech to write. The more details writers know about the context of the event, the more likely they’ll craft an effective speech.
Here are four common types of speeches with examples of when each should be used.
Informative Speech Writing
An informative speech is used to explain a concept, describe an object or objects, or provide context for an event or a social movement. For example, a CEO might want to deliver an informative speech at a shareholder event or share details about an annual report with employees.
An effective informative speech presents facts in a concise, easily understood format. One potential challenge for the writer of an informative speech is to capture and maintain the interest of the audience. A dry recitation of facts seldom makes for a memorable or an effective speech.
Persuasive Speech Writing
A persuasive speech is used in an effort to convince an audience to support an idea or take a specific action. Types of persuasive speeches include opening or closing arguments in a criminal trial, an opening or a closing statement in a debate, and a sales presentation.
Persuasive speeches use rhetorical devices to create a sense of intimacy with the audience. The words used, the tone of voice, the volume, the physical gestures, eye contact — all of these devices can create a connection and engender trust with the audience.
The greater the connection, the more likely the audience is to be persuaded by the arguments being presented.
Motivational Speech Writing
A motivational speech is used to convince an audience to take specific action, particularly action that’s designed to engineer change of some sort. This type of speech is also used to elicit an emotional response to a particular cause or purpose.
Motivational speakers know how to connect with an audience on an emotional level. They help audience members understand an obstacle, recognize how that obstacle affects them, and determine ways to overcome that obstacle.
Motivational speeches are good for commencement addresses, recruiting drives, and charity drives. Coaches and managers also make motivational speeches before games and matches to help players focus their emotions toward success on the field of play.
Demonstrative Speech Writing
A demonstrative speech is used to show the audience how to do, build, or create something. A demonstrative speaker is typically an expert in the field who’s sharing knowledge or demonstrating how audience members can attain knowledge for themselves.
A demonstrative speech often requires visual aids, such as a slideshow or stage props. The speaker typically provides context for the demonstration with an introduction, and then gives the presentation. Sometimes, the speaker will open the floor to audience questions.
A demonstrative speech might be used by a salesperson to show how a product is used, by an inventor to show how a new device was created, or by a professional instructor to show how to use a piece of equipment.
Additional Tips for Writing Different Speech Types
- Your Dictionary: 5 Steps for Writing an Informative Speech
- Lifehack: “Ultimate Guide to Persuasive Speech (Hook and Influence an Audience) ”
- Houston Chronicle : “The Key Components of a Motivational Speech”
- Purdue University: Tips for Effective Demonstrations
Salaries for speech writers vary widely in the U.S. Wages can be determined by factors such as the prominence of the client or employer, professional experience, and the complexity or relevance of the speech topics.
According to a 2011 report in The Washington Post , Obama speech writer Jon Favreau earned $172,200 annually — the same salary as some of the former president’s top advisors. An expert freelance speech writer who crafts minor speeches for businesses or personal use might charge by the word, hour, page, or speech.
According to the U.S. Bureau of Labor Statistics (BLS), writers and authors ― speech writers among them ― were paid a median salary of $63,200 in 2019. Salaries and job opportunities are affected by factors such as geography, job market, and economic conditions.
BLS employment projections for writers and authors show that the number of positions nationwide is expected to hold steady at about 123,000 from 2018 to 2028. In a related field, media and communication workers, BLS projections indicate a 4% increase in positions from 2018 to 2028.
The history of the U.S. can be told through its famous speeches.
George Washington’s farewell address created the precedent of the peaceful transition of power in the federal government. Frederick Douglass gave voice to the enslaved and momentum to the abolitionist movement with his 1852 speech “ What to the Slave Is the Fourth of July? ”
The Lincoln-Douglas debates in the 1850s led to Lincoln’s victory in the 1860 presidential election, an event that helped trigger the Civil War. Then President Franklin D. Roosevelt offered motivation and encouragement with his inaugural address, with its famous line “the only thing we have to fear is fear itself.”
MLK delivered perhaps the most influential speech in American history on the steps of the Lincoln Memorial in 1963, giving impetus to the civil rights movement.
We remember the speakers, and rightfully so. They were front and center, delivering the words that shifted history.
However, before the words could be spoken, before history could be made, someone had to write the speeches. Someone had to, as Hurwitz advises, “say something true.”
That’s the role of the speech writer: to distill the facts and provide the words that allow the speaker to serve as an effective, persuasive, entertaining messenger.
“Whether you were giving a speech to 1,000 people or talking to your board or leading an informal meeting, it’s really important to say something that is clearly and glaringly true,” Hurwitz said. “I think that it makes people trust you. It makes them respect you. It shows your authenticity. I think it makes you credible and it’s a really good way to start. I’d say it’s also a good way to continue and end a speech.”
Houston Chronicle , “Speechwriter Job Description”
Houston Chronicle , “The Key Components of a Motivational Speech”
National Archives, “Tear Down This Wall”
PayScale, Average Speech Writer Salary
PRSA, “Your Speech Writer: An Operator’s Manual”
Public Affairs Council, Speechwriting 101: Writing an Effective Speech
Public Affairs Council, “Speechwriting: Getting to a Perfect Fit”
Ragan, “Want to Become a Speechwriter? Step 1: Write Speeches”
Textbroker, Speechwriting
The Manual, “10 Famous Speeches That Stand the Test of Time”
Time , “‘He Had Transformed’: What It Was Like to Watch Martin Luther King Jr. Give the ‘I Have a Dream’ Speech”
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How to become a speechwriter
Is becoming a speechwriter right for me.
The first step to choosing a career is to make sure you are actually willing to commit to pursuing the career. You don’t want to waste your time doing something you don’t want to do. If you’re new here, you should read about:
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How to become a Speechwriter
Becoming a speechwriter requires a combination of writing skills, communication expertise, and subject matter knowledge. Here are the steps you can take to become a speechwriter:
- Develop your writing skills: As a speechwriter, your primary job is to write speeches that are compelling and impactful. Start by improving your writing skills by reading extensively, practicing writing on a regular basis, and studying the elements of effective speechwriting. Take classes or obtain a degree in writing , journalism , or communications to hone your skills.
- Gain knowledge of a particular subject: Speechwriters are often hired to write speeches on specific topics, such as politics, business, or social issues. Gain knowledge and expertise in a particular subject by reading books, journals, and newspapers, attending seminars and conferences, and conducting research on the topic.
- Network with professionals: Attend events and conferences related to speechwriting and communication to connect with professionals in the industry. Join relevant professional organizations and attend their events to meet other speechwriters and gain insights into the industry.
- Gain experience: Start by writing speeches for yourself or for others in your community. Volunteer to write speeches for local politicians, non-profit organizations, or business leaders to gain practical experience. This will also give you the opportunity to build your portfolio and showcase your work to potential clients.
- Build your portfolio: Compile a portfolio of your best work to showcase your skills to potential clients. Include a variety of speeches on different topics, as well as any other writing samples that demonstrate your skills as a writer and communicator.
- Market yourself: Once you have developed your skills and built your portfolio, market yourself to potential clients. Create a website or social media profiles to showcase your work and make it easy for potential clients to find you. Network with professionals in the industry and let them know that you are available for hire.
- Continue learning: Keep up to date with the latest trends and best practices in speechwriting by attending workshops, taking classes, and reading industry publications. This will help you stay ahead of the competition and provide the best possible service to your clients.
Certifications There are a few certifications available for speechwriters, which can help demonstrate their skills and expertise to potential clients or employers. Here are a few examples:
- Certified Speechwriter Program: This program is offered by the Professional Speechwriters Association (PSA) and provides training and certification for speechwriters. The program includes online training courses, mentoring, and a final exam. Those who pass the exam receive the Certified Speechwriter (CSW) designation.
- Executive Communication Management (ECM) Certification: This certification is offered by the International Association of Business Communicators (IABC) and focuses on communication strategy and planning, including speechwriting. To earn the certification, candidates must pass an exam and demonstrate their knowledge and experience in executive communication.
- Toastmasters Speechwriting Certification: Toastmasters International, a nonprofit organization focused on public speaking and leadership, offers a Speechwriting Certification program. The program includes training on speechwriting techniques, feedback on speechwriting assignments, and a final evaluation.
Associations There are several professional associations for speechwriters and communicators, including:
- International Association of Business Communicators (IABC): This organization provides resources and networking opportunities for speechwriters and other communication professionals. They offer conferences, training programs, and a job board.
- National Speakers Association (NSA): The NSA is a professional organization for speakers, trainers, and coaches. They provide resources and support for speechwriters who work with these professionals.
- Professional Speechwriters Association (PSA): The PSA is an international organization for speechwriters. They offer training programs, conferences, and networking opportunities for members.
- American Communication Association (ACA): The ACA is an interdisciplinary organization for communication scholars and professionals. They offer resources and conferences for speechwriters and other communication professionals.
- Public Relations Society of America (PRSA): The PRSA is a professional organization for public relations professionals. They provide resources and support for speechwriters who work in public relations.
- Toastmasters International: Although not specifically a professional association for speechwriters, Toastmasters provides a supportive community for developing speaking and writing skills. Their program includes opportunities to practice and receive feedback on speeches.
Online Resources There are a variety of online resources available for speechwriters to help them develop their skills and improve their craft. Here are a few options to consider:
- The Professional Speechwriters Association: The PSA is an organization that brings together professional speechwriters from all over the world. They offer networking opportunities, training programs, and resources to help speechwriters improve their skills.
- TED Talks: TED Talks are a great resource for speechwriters looking for inspiration and new ideas. You can search their website for talks on specific topics or watch their curated playlists.
- Rhetoric: The Public Speaking Game: This online game is designed to help players improve their public speaking skills. It includes prompts and challenges that encourage players to think on their feet and become more comfortable with impromptu speaking.
- American Rhetoric: This website is a treasure trove of speeches and rhetorical techniques. It includes a database of famous speeches and a section on rhetorical devices, which can be helpful for speechwriters looking to add more impact to their writing.
- Speechwriting 101: This online course from Udemy covers the basics of speechwriting, including how to structure a speech, how to write for different audiences, and how to use rhetorical devices effectively.
- Duarte Academy: Duarte is a well-respected agency that specializes in creating high-impact presentations. Their academy offers a variety of online courses on presentation design and delivery.
- The Art of Charm: This podcast covers a variety of topics related to personal and professional development, including public speaking. It features interviews with experts who offer tips and advice on how to improve your communication skills.
How to Become a Speechwriter: 7 Degree-Less Steps
Some of the most impactful moments of history and even movies, can be linked back to a speech given. The ones that give the listener goosebumps, that they still contemplate and discuss and reference years and years later. It may make some of you stop and decide to learn how to become a speechwriter.
But how does that happen if you also don’t want to be the one giving the speech?
Maybe you don’t want to stand in front of a crowd. Maybe you want to be the person behind the scenes, aiding in sharing another’s message in a way that stands out.
It’s not as easy as the movie Long Shot has us believe, where simply running into an old babysitter who just happens to be running for president allows the job to fall into your lap. Even so, there’s a lot we can learn from Seth Rogen’s role as journalist-turned-white-house-speechwriter.
But we’ll look at a lot more than just those methods, and you’ll walk away having a clear understanding of how to become a speechwriter, no degree required.
- Types of speechwriters: political vs. business vs. other
- Is speech writing in demand?
- Do you need a degree to be a speech writer?
- How to become a speech writer: acquiring skills in 8 steps
Types of speechwriters: political vs business vs other
One of the best things you can do upfront is determine what type of speechwriter you want to be. In almost any industry, there are opportunities for speeches. But given that you want to make an entire job out of just writing speeches, you’ll have a few primary types to decide on.
Usually, people will think of motivational speeches along with political talks when deciding they want to write speeches. Neither of these are bad, but they’re very broad.
Here are the types of speeches you can potentially learn to write:
- Teaching / Informative
- Eulogies
- Motivational
- Political: tons of sub-speech types in here too
- Commencement
- Business / Sales
- Special occasions: weddings, one-off events
- Demonstrative
This isn’t an exhaustive list by any means. Many speechwriters tend to specialize in certain areas in order to grow in their field, but it’s good to have a baseline for many types.
Note: You don’t have to decide right now. Part of the process of learning how to become a speechwriter will include discovering your unique strengths and areas of expertise. You may be a terrible political speechwriter, but have the skills to move proverbial mountains in the motivational speech world. This will come out with time.
Is speechwriting in demand?
Yes. The world we live in right now is one of soundbites and snippets of powerful TED talks , but also one of long form video content. Which means it’s perfect for speeches, and therefore speechwriters.
Learning how to become a speechwriter nowadays may look a lot different than it did even 10 years ago because of this. You might not see job listings specifically seeking “speech writer” but more like “script writer.” Keep an eye on the job descriptions for these types of roles and be able to identify when an organization actually means “speech writer.”
With this in mind, classic speechwriters may not be the best fit for these roles, as they require more modern techniques that take into account the way media is consumed at large today. That’s where your advantage of learning now comes in, and why a college degree might not give you the tools you need by itself.
Do you need a degree to be a speechwriter?
The short answer is no. The long answer is that a degree can be beneficial for a lot of aspects of becoming a speechwriter, but it’s not a make or break accolade—especially in modern times.
And as weird as writing the words “modern times” feels, the fact of social media, the internet, and general access to digital education by highly qualified individuals means you can learn to write amazing speeches in far less time and for far less money.
That said, college provides some necessary education for learning how to become a speechwriter, along with potential networking opportunities, depending on the type of speechwriter you want to become.
The specific benefits from journalism and communications-focused degrees, along with English and writing courses can go a long way. But again, it’s not completely necessary and you can gain that information in alternative ways that we’ll cover below.
How to become a speechwriter: acquiring skills in 8 steps
You do have to take some action yourself. You can’t just approach someone and ask to write a speech for them. Well, you certainly can and it might pan out, but only if you’re already acquired the skills necessary.
If you’re still looking for the right way to go about it, here are some steps to help you learn how to become a speechwriter.
1. Study famous speeches
There’s a reason some speeches have been around for so long. They resonate with people in ways that are really important to study if you want to become one.
Now, you don’t have to write speeches like those in order to learn how to become a speech writer, but they will help you understand the power speeches can have, and what specifically about them seems to stick with people.
You can use those aspects to craft the speeches you write in a way that triggers an emotional response.
These are some of the most famous speeches to study:
- I Have a Dream by Martin Luther King Jr. – 1963
- Gettysburg Address by Abraham Lincoln – 1863
- We Shall Fight on the Beaches by Winston Churchill – 1940
- The Inaugural Address by John F. Kennedy (written by Ted Sorensen) – 1961
- Rivonia Trial Speech by Nelson Mandela – 1964
- Tear Down This Wall by Ronald Reagan (written in part by Peter Robinson) – 1987
- Blood, Toil, Tears, and Sweat by Winston Churchill – 1940
- I Am an African by Thabo Mbeki – 1996
- Ich Bin Ein Berliner by John F. Kennedy (written by Ted Sorensen) – 1963
Unless otherwise noted, these speeches are known to have been authored by the speech giver. Listen to each of these, and then read them in writing.
Notice the differences in how it looks written to how it sounds when spoken. Are there specifics that you can take away?
What stood out about them? Did they have any similarity in structure and build? What about the topics themselves? Dive into the openings, middle, and endings and get a sense for what these look like.
2. Study bad speeches
You can learn quite a lot from the “what not to do” style as well. There are plenty of things you want to avoid when learning how to become a speechwriter.
Most importantly, and what’s difficult to teach, is context. The person giving the speech, their position, and what the topic is can do a lot to either make or break the speech. Take Herbert Hoover’s Prosperity is Just Around the Corner speech from 1932 .
This was during the Great Depression, and many people thought that he was very disconnected from the struggles of the reality of the challenges during this time. Notably, the content with the tone he took made it seem like it was the people’s problem that they did not have work, and not the deeper systemic issues that brought about those unemployment rates.
While you, as the speechwriter, can’t dictate tone of voice, you can do a lot to set the tone of the speech by how you craft it.
3. Work with a speechwriter as a student
If you can get in touch with people who are already doing this job, it’s a much faster way to learn how to become a speechwriter. Especially if they will take you on as a mentee. Job shadowing is also a great idea if you want to learn the ins and outs if you’re still undecided about this as a career.
Mostly, though, you can even work with one as someone who gives a speech.
This would likely mean taking on a goal of speaking and hiring a speaking coach who will also help you write the speech. There’s a different level of insight you’ll gain by having to perform the speech yourself.
You’ll understand audience nuances, presentation of information, and will craft your speech to avoid some of the missteps that make for badly received talks.
4. Give speeches yourself
Not only can you work with a speech writer, you can write your own speeches and focus on becoming a speaker. It’s a great way to test how your talks sound when performed live.
Many people will take their speeches to a group like Toastmasters or other communities to gain insight into how others perceive the talk itself, in addition to public speaking feedback.
By staying focused on the material in the speech itself, it’ll allow you to focus less on giving the actual talk. Plus, knowing how nerves affect a speaker is one of the many nuances you’ll have to pay attention to when crafting different talks for different people.
For example, if you know the speaker has nerves, you’ll be less likely to include speech elements that need more confident finesse to pull off. You’ll have to be able to write a speech for people based on their skillset and ability to deliver it.
If you or your client suffer from a bit of fear, don’t worry. Both you and your client can learn the skills to overcome stage fright.
5. Work with speakers
There’s a difference between writing a speech for yourself and writing a speech for someone else, as mentioned above.
This part of learning how to become a speechwriter has a lot to do with being able to adopt another’s tone and voice while still writing a speech that fulfills their goals. You can’t write this for yourself to give.
This is where that movie Long Shot is actually helpful. There are scenes in which Seth Rogen’s character interviews Charlize Theron’s as she makes attempts to initiate an environmental bill as a secretary of state, and later as she runs for president. The purpose of this is so Seth Rogen’s character can write better speeches for her, more personal, something that aids in her character’s ability to increase her likability ratings in the polls.
While this movie is fictional, the strategy behind it is sound.
If you try to write speeches for other people but don’t tweak them to fit the presenter, you’ll have trouble.
A great way to find speakers to work with is to get into a community in which they are plentiful, like a Toastmasters or even a private group or network. Provide some feedback and connect. Then offer your services to practice writing for someone else.
See how they do, and what type of feedback they receive.
6. Test your speeches publicly
You won’t know how your speeches are performing if you don’t test them. And not just with other speakers, but with an audience who has no background in knowing how a speech should be done.
This step is really important. The feedback from those who would otherwise be the target audience is vital to getting better at learning how to become a speechwriter. Getting outside the world you’re in every day—one of writing and hearing and giving speeches—allows you to be a part of the everyday person.
The angles you take and elements you add or remove depend on how they’ll be received from this person.
7. Further your education
This doesn’t necessarily mean going to college. It just means there are an excessive amount of information and resources available for much cheaper than a college degree that’ll help you learn how to become a speechwriter.
Books are one of them, and courses are another.
When it comes to books, these are some we’d recommend for learning how to become a speechwriter:
- Stories that Stick by Kindra Hall
- The Art of Public Speaking by Dale Carnegie
- Made to Stick by Chip Heath and Dan Heath
- Thank You For Arguing by Jay Heinrichs
Don’t let these titles fool you. While they don’t all cover speeches specifically, they all offer nuggets of wisdom and research that’ll help you craft specific pieces of a great speech.
Many actually focus on the very ideas and stories that great speeches are crafted around. Because without both of those elements, a speech won’t have the impact necessary.
And remember, there are many courses, coaches, and other books crafted around how to write a good speech. Many are around the focus of “giving” great speeches, but the content of those speeches is a primary focus. Keep an eye out and read whenever you can!
Learning how to become a speechwriter includes various skill sets. If you want to be great, start now, start anywhere. Eventually, you will have to dedicate time and money to learning this craft, as with any other career worth pursuing.
Check out more great articles from the Thought-Leader Blog covering TEDx Talks, success mindsets, and everything else in between
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How to Become a Speech Writer
Step 1: Understand the job description and responsibilities of a Speech Writer
What does a speech writer do.
A Speech Writer researches, drafts, writes, and edits a variety of speeches, talking points, press statements, web content, news releases, and other materials for executives. Translates the ideas, objectives, position, and management philosophy into messaging that relates to the topic, speaker, and intended audience. Being a Speech Writer ensures consistent messaging strategy and brand identity are included in every piece. Provides subject matter expertise in delivering presentations and speeches Requires a bachelor's degree. Additionally, Speech Writer typically reports to a manager. The Speech Writer work is generally independent and collaborative in nature. Contributes to moderately complex aspects of a project. To be a Speech Writer typically requires 4-7 years of related experience.
Speech writers draft strategic communications designed for delivery by executives, politicians, community leaders, and others.
The speeches must be clear, concise, and well researched, while also matching the tone and style of the person presenting the speech.
Writing speeches is a lucrative and interesting genre for freelance writers and career writers.
Freelance writers make themselves and their career infinitely more stable by adding skills and services to their offerings, and this could be an area that you explore.
The audience and potential clients who need speeches aren't limited to the political arena.
Step 2: Learn best tips to become a Speech Writer
Best tips for those who want to become a speech writer.
Here are some tips to become a Speech Writer.
Keep your remarks brief and to the point.
Do not attempt humor unless you are, a) a noted humorist, b) an experienced toastmaster or, c) well-acquainted with the humor that will make your audience laugh and not wince.
Keep your sentences short, your words shorter.
Preparation and rehearsing is key.
Your Delivery Matters, Timing IS everything.
Step 3: View best colleges and universities for Speech Writer
Best colleges and universities for speech writer.
- Butler University
- Carroll College
- Cooper Union
- High Point University
- Princeton University
- Providence College
Step 4: Think about whether is it worth to be a Speech Writer
Is being a speech writer worth it.
Writing a wedding speech is a high-pressure task for anyone - no matter how witty and eloquent they are - but thankfully one wise wordsmith is here to help ensure that anything said on 'the big' day is nothing less than perfect.
With a Masters in Journalism and decades' worth of experience in the world of communications and media, Den originally began writing wedding speeches after a 'casual request' from a marketing client who needed help solidifying his rambling thoughts ahead of his brother's wedding.
'In addition to many years of speech writing and performance coaching experience, my real value to clients is perspective.
Work directly with the Under Secretary on formulating themes for speeches and other public remarks, draft the substance of such speeches and remarks, and revise them as directed.
Speeches claiming victory are never as interesting as those conceding defeat, because people are never more interesting than when they lose.
Step 5: Prepare relevant skills for being a Speech Writer
What skills do you need to be a speech writer.
There are skills required to succeed in every role, and this one is no different. Strategic knowledge of the follow skills will be required: Internal Communications. Your ability to stand out from the competition depends on these skills, as well as your resume, interview, and other factors.
Sometimes you'll be able to choose or shape the beliefs inherent in your speech, and sometimes you won't.
Like other freelance writers, speechwriters need to be able to write about a wide variety of subjects.
Government agencies are a good place to start, but there are also many non-profit organizations and trade associations that need politically savvy writers -- and have executives who frequently give public speeches.
You may go through a few jobs or need more experience before you begin writing political speeches, but keep the early connections you made in campaign work, even if it means volunteering a few hours a month.
Step 6: View average salary for Speech Writer
How much does a speech writer make.
The average salary range for a Speech Writer is from $112,923 to $149,528. The salary will change depending on your location, job level, experience, education, and skills.
Average salary for Speech Writer jobs
- Senior Writer, Leadership Communications
- Speech Pathologist
- Speech Therapist
Step 7: Find relevant Speech Writer jobs, and apply.
Looking for speech writer jobs.
Here are some Speech Writer jobs in the United States.
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To start a career as a speechwriter, it may be helpful to work in journalism or communications, complete a bachelor's degree, take a speechwriting class, and offer to do volunteer work to build your portfolio.
Steps to Become a Speech Writer. Key Speech Writing Tips. 4 Types of Speech Writing. What Is the Typical Speech Writer Salary? Why We Need Speech Writers. Speeches provoke cultural change, memorialize human achievement, and shape monumental events.
Learn the steps to become a speechwriter, from developing your writing skills and gaining knowledge of a subject, to networking, gaining experience, and building your portfolio. Find out about certifications, associations, and online resources to help you improve your craft and find clients.
How to become a speech writer: acquiring skills in 8 steps. Types of speechwriters: political vs business vs other. One of the best things you can do upfront is determine what type of speechwriter you want to be. In almost any industry, there are opportunities for speeches.
Becoming a political speechwriter involves earning a degree in a relevant field, such as English or Political Science, actively engaging in politics, building a network within the political community and crafting a portfolio.
How to become a Speech Writer? Find out Speech Writer duties, skills and certifications, tips to become a Speech Writer, Speech Writer lifestyle.