the product presentation meaning

11 Product Presentation Examples Driving Business Results

Get product presentation examples & templates that drive results and learn to create effective product presentations with interactive slides & storytelling.

8 minute read

helped business professionals at:

Short answer

What to include in a product presentation.

Cover slide
Hook (introduction, vision, and value proposition)
About us (authority, experience, and know-how)
Details (features, benefits, product positioning)
Social proof (testimonials, case studies, client logos)

Competition is at an all-time high - does your product stand a chance?

There are about 3000 alternatives competing in any product category today - are you doing what it takes to stand out?

Here's my take: you definitely have the potential to make a mark, and I'm here to guide you on that journey.

I'll introduce you to some fantastic product presentation examples . These aren't just for show – they're practical templates you can use to craft your most engaging and effective presentation yet.

Remember, a mediocre product presentation can be a major setback in today's competitive landscape. It’s likely to cause potential customers to lose interest, and leave you with that sinking feeling of missed opportunities.

But don't hit the panic button just yet!

Stick with me, and I'll share some powerful tips and techniques that will take your presentation skills to the next level and ensure your products become the talk of the town.

What is a product presentation?

A product presentation is a business slide deck that highlights a product's market, key features, advantages, and unique value proposition. It’s crafted to inform potential customers, investors, or partners—with the goal to inspire action, such as making a purchase or investing in the product.

Customizable product presentation templates

Making an effective product presentation that gets results can feel like an uphill battle.

You have to keep it succinct yet comprehensive, exciting yet anchored in reality, novel yet relatable. The design needs to be beyond great, it needs to be outstanding.

And above everything, your product deck needs to tell a great story to be engaging.

All easier said than done.

But there's an easier way, a better way...

The professional product presentation templates below are designed to help you quickly create a remarkable product presentation in less time and with better results that 99% of your peers.

They are build for interactive storytelling, and for making complex ideas easily understood.

Why do most product presentations fail?

Before diving into the winning formula, it's crucial to identify the common pitfalls that lead to presentation blunders.

Let’s explore why most product presentations fail and how you can avoid these mistakes to create a show-stopping performance.

1. Overloading with information

Bombarding the audience with excessive details can lead to cognitive overload, making it difficult to retain vital information. Keep your presentation concise and prioritize the most important aspects of your product.

2. Too little information

Clients and investors want to know what your product actually does. They want to know what it looks like, how it behaves, how intuitive or complex it feels, and what real users have to say about it (have them answer product survey questions to get conclusive answers).

Leaving these questions unanswered will reduce your credibility and make your product hard to grasp.

3. Weak visuals

Generic visuals that complement your narrative can detract from your message and make your presentation forgettable.

But contrary to what design studios will tell you, high-quality images, graphics, and videos are not enough to create an engaging experience.

For that you need visuals that show what words can’t tell - show your product in action, how it works, or how it changes lives.

4. No clear call-to-action

Failing to provide a clear next step for the audience can leave them unsure of how to proceed. Wrap up your presentation with a strong and clear call-to-action, guiding your audience toward what you want them to do next.

clear product presentation call to action

Key factors of a successful product presentation

Ready to dazzle your audience with a truly mesmerizing product presentation? Here are the key elements that can transform a run-of-the-mill presentation into a jaw-dropping, unforgettable experience.

1. Clear objective

Establish a well-defined goal for your presentation, ensuring that every slide, image, graph, and sentence is geared towards achieving it.

This clarity will guide you as a compass when building your product presentation, so that every step in your yellow brick road is essential to get your audience to the wizard. Nothing more, nothing less.

2. Interactive content

Captivate your audience by involving them in the journey with interactive elements like charts or before-and-after slides.

Hook their attention and cater to multiple personas by using segmented content and tabs. Enhance the experience with multimedia, such as videos and GIFs, keeping them engaged and eager to explore your product.

3. Inspirational narrative

A dry, facts-only approach or poor storytelling will bore your audience and make your presentation an instant dud.

But you can pull people in with a story of how your product changes people’s lives in vivid detail (based on your target customer’s pain points, of course). But, ensuring your product lives up to the expectations set in your presentation is essential, and one effective way to maintain its quality is through automated testing .

Inspirational narrative example:

Below is a Storydoc remake of the original Zuora deck which made waves and got the title “ best sales deck ever ” for its outstanding use of inspirational narrative.

Their presentation took readers from the present to a brave future where they were the winners and their competitors the losers.

How to make a product presentation that stands out

Transform your product presentation into a showstopper that wows your audience with these top tips and best practices:

1. Get to know your audience

Craft your presentation to resonate with your target audience. Research their needs, preferences, and pain points, and tailor your content to address these factors. Speak their language, and your presentation will leave a lasting impression.

2. Tell a compelling story

Weave a captivating narrative around your product, taking your audience on an enthralling journey.

Share the inspiration behind the product, its development journey, and the problems it solves. A well-told story will engage your audience emotionally, making your product memorable.

3. Visualize your value

Ditch the text-heavy slides and opt for stunning visuals that illustrate your product's value. Use high-quality images, videos, and infographics to showcase your product's features and benefits. Remember, a picture is worth a thousand words!

Most of this can't be done effectively with PowerPoint, for this you'd want to consider creating modern presentations with an interactive presentation creator .

4. Emphasize benefits over features

While showcasing your product's features is important, highlighting its benefits is what truly resonates with the audience. Show them how your product improves their lives or solves their problems, and you'll have their undivided attention.

5. Use testimonials and social proof

Incorporate customer testimonials, case studies or success stories to add credibility to your presentation. This social proof will help build trust and convince your audience that your product is the real deal.

6. Keep it simple and focused

Resist the temptation to overload your presentation with information. Keep it streamlined and focused on the most important aspects of your product. Less is more when it comes to capturing and retaining your audience's attention.

If you want to learn more about how to create an outstanding product presentation, check out our detailed guide on how to create a product one-pager .

What is the difference between a product presentation and a sales deck?

A product presentation is a slide deck showcasing the main features, benefits, and real-world applications of your product in a captivating manner. It’s designed to inform prospects, investors, or partners about new product releases or updates to existing products.

A sales deck, on the other hand, is a persuasive, data-driven pitch that focuses on the unique selling points, pricing, and ROI, with the main goal of turning prospects into paying customers.

How to measure the effectiveness of a product presentation?

To gauge the effectiveness of your product presentation, keep an eye on these key metrics:

Engagement score: This number gives you an overall idea of how captivating your presentation is. The higher the score, the more your audience is interacting with and responding to your content.

Reading time: This metric reveals how much time people spend on your presentation. A longer reading time suggests they're thoroughly digesting the content, while a shorter time may hint that something's amiss.

Reading depth: Dig deeper with reading depth to see how far your audience gets into your presentation. Higher completion rates imply that you've successfully hooked them from start to finish!

Reading completion: This is the ultimate test of your presentation's appeal. A high completion rate indicates that your audience is hungry for more, while a low rate suggests it might be time to reevaluate your content.

11 Effective product presentation examples for insight and inspiration

I handpicked a selection of outstanding product presentation samples that will revolutionize the way you showcase your products.

These examples are designed to deliver the "wow factor" that every presenter dreams of by blending storytelling frameworks with cutting-edge interactive slides .

By taking what you can from these examples you'll be on your way to leave your competitors in the dust!

Jump ahead to prefered example

SaaS product one-pager

A SaaS product one-pager delivered as an interactive story with immersive visuals, animation, and live data.

What makes this presentation great:

The narrator and timeline slides are excellent for illustrating how a product works without overwhelming the audience with unnecessary details.
Easily customizable logo placeholders let Yotpo highlight their most important clients in a concise manner.
The embedded calendar allows readers to book a meeting directly from the product presentation, reducing the likelihood that they will abandon the deck after closing it.

Personalized product sales deck

A highly-converting product sales deck with a modern design, interactive narrated content, and an integrated chatbot.

Dynamic variables make it easier than ever to personalize the product presentation at scale with just a few clicks.
Tabs with buttons on the side allow Travel Booster to divide the main features and benefits of their solution by category so that their audience can focus on the content that is most relevant for them.
The before and after slide is ideal for illustrating how their product can change their prospect’s life for the better.

Physical product deck

A welcoming physical product deck for immersive introduction to a revolutionary vacuum-forming solution.

Vertical timeline can be used to showcase the journey of the company or product from its inception to the current day in a more visually appealing way.
Animated lists are great for presenting the onboarding process step-by-step or the main benefits of the solution without overloading readers with too much information at once.
Smart CTA at the end makes the next step clear and actionable, increasing the chances of getting that product demo or next client meeting booked on the spot.

Digital product brochure

A product brochure showing smart manufacturing execution systems on a mission to digitalize production floors.

Comparison list makes it easy for prospects to instantly realize the value Matics’ product brings to the table.
Logo slider is perfect for displaying several customer case studies on one slide, with the option of adding links to the full version at the bottom.
The ability to include two CTAs leaves the audience with the option to choose the action they want to take after viewing the product presentation (e.g. learn more about the product and book a product demo).

Medical product presentation

A minimalist design aiming to let healthcare professionals and institutions describe their services in a reader-friendly way.

The minimalist design maintains focus on your core message while delivering value.
The narrator slide is ideal for explaining complex medical procedures to potential clients unfamiliar with the field.
Utilizing image and video placeholders allows for a demonstration of your solution in action, bypassing the need for complicated medical terminology.

AI product presentation

Use this presentation template to make even the most complex AI solutions instantly easy to grasp and exciting.

The running numbers slide against a vibrant background enables you to convey your unique value proposition in a captivating manner.
Easily modifiable logo placeholders are ideal for displaying the main integrations of your solution or your most important clients to date.
The ability to incorporate case studies lends credibility to your solution and fosters trust with your audience.

Product pitch deck

Use this template to talk about your product and finally do it justice! Use visuals to easily present all the features and use cases for your product. Show how it can solve your prospects' problems.

Incorporating a video into the cover slide boosts engagement by 32% . Adding any video to your presentation results in a 37% longer average reading time and a 17% boost in the CTA click-through rate, so other slides come with video placeholders too.
A mix of text-based and visual slides allows you to give a thorough overview of your product without overwhelming the audience with product specifications.
Logo placeholders are perfect for displaying the most crucial integrations your solution offers.

Physical product press release one-pager

A perfect brochure example for product press release— beautifuly used for launching physical product, or machine based services. It lets you showcase a range of different items in an easily accessible way.

An assortment of visual slides effectively showcases the primary features and applications of your product, avoiding overloading potential customers with excessive text or product specifications.
Intuitive editor simplifies the process of adjusting your product presentation, virtually working on autopilot to ensure that your design always stays perfect.
Web-based design enables you to tweak your product presentation without having to resend it each time, guaranteeing that prospects are always seeing the most up-to-date version which is essential in modern web design .

AI product one-pager

An interactive one-pager for Pollyartis, rich in data visualization, with a focus on storytelling and user engagement through dynamic content.

Incorporates advanced data visualization components , making complex AI solutions easily understandable.
Features an embedded calendar within the deck for direct scheduling of meetings or demos.
Utilizes segmented content using tabs for a structured and interactive exploration of different aspects of the AI solutions.

Light mode product pitch deck

A detailed presentation of Taacme's software solutions, combining narrated slides and interactive elements for an immersive experience.

Includes a narrated slide , providing a guided tour of the software's features and benefits.
Offers the option to embed a case study directly into the deck , allowing for an in-depth showcase of the software's real-world application.
Features customizable logo placeholders, enabling easy adaptation for different client presentations or branding needs.

Dark mode product pitch deck

A dynamic presentation of Taacme's IT solutions, designed for high engagement with scroll-based design and customizable content.

Allows for the addition of dynamic variables , enabling easy personalization and relevance to various audience segments.
Utilizes a scroll-based design , offering a seamless and engaging narrative flow through the content.
Includes a built-in analytics panel , providing valuable insights into audience engagement and interaction with the presentation.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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19 Elements of a Powerful Product Presentation

By Judhajit Sen
July 2, 2024

A product presentation is a business PowerPoint or Google slide deck that showcases a product’s market, key features and unique value proposition. Its main goal is to inform and inspire action, whether making a purchase or investing in the product.

During a product presentation, businesses introduce a new or rebranded product to their audience. They explain how the product works, address customer pain points, and highlight its benefits. Visual aids like videos, images, and slideshows often help illustrate these points.

Product presentations can happen at various stages of product development. Top management might present new products to the board of directors, investors, and potential partners. Product managers may share beta versions with their team, and sales associates often present to prospects during sales visits.

Effective product presentations combine slides and speeches to showcase key product details and benefits, aiming to generate interest and drive product sales. These formal or informal presentations may include live demonstrations and other multimedia resources.

A successful Google slide or PowerPoint presentation explains the product’s purpose and operation and then expands on how it meets customer needs and solves specific pain points. Presentations can be delivered in person at conferences, focus groups, or shared online to drive traffic. A strong product presentation helps businesses stand out, win customers, gain investor trust, and convey their brand story.

Key Takeaways

Understand Your Audience: Thoroughly research your audience’s needs and preferences. Customize your presentation to address their pain points and interests.
Engage with Visuals: Use high-quality visuals, interactive elements, and multimedia to engage your audience. Visual aids should be clear and support your message without overwhelming the slides with text.
Effective Storytelling: Use storytelling to make your presentation relatable and memorable. Share real-life product presentation examples, customer experience, and compelling narratives highlighting your product’s benefits.
Clear Call to Action: Conclude with a solid call to action. Summarize the key points and instruct your audience on the next steps, whether it’s making a purchase, contacting for more information, or investing in your product.

Importance of Product Presentations

In a crowded market, having a standout product isn’t enough. A compelling product presentation can set your brand apart, creating those “eureka” moments for your audience. It’s the key to winning over potential business and boosting sales.

Today’s consumers face countless product choices and have shorter attention spans. Your product presentation might be their first interaction with your brand, so making a solid impression is crucial. A well-crafted presentation introduces your product effectively and leaves a memorable mark, pushing them closer to buy your product.

Product slideshows play a vital role in building brand loyalty and customer trust. They allow you to showcase your product’s features and value, influencing how customers see your brand. An engaging presentation can foster a lasting business relationship and turn prospects into loyal customers.

Interactive presentations are compelling. They engage the audience more deeply, making your message stick. Whether through videos, additional information pop-ups, or dynamic effects, interactive presentation ideas can make your product unforgettable.

An excellent presentation on any product not only informs but also convinces and converts. It’s your chance to communicate with stakeholders, gain their buy-in, and enhance your brand’s equity. This is especially important during product launches, feature updates, and sales presentations .

Product ppts also offer valuable feedback opportunities and help sales teams improve their presentation skills. In the digital age, they are essential for remote sales, providing an immersive experience that can close deals more effectively.

Product slide presentations are essential tools in your marketing strategy. They generate awareness, attract media attention, and position your brand in customers’ minds. A captivating presentation can drive sales and establish a robust and trusted brand.

Following are 19 elements of a powerful product presentation.

Objective of the Presentation

Creating a powerful product ppt starts with clearly defining your goals and objectives. Whether launching a new product, rebranding, or upgrading an existing one, you must know what you aim to achieve.

First, determine your specific goals. Are you seeking investors to expand production? Do you need more funding from management to increase output? Are you looking to secure partnerships with distributors or retailers or introduce the product to potential clients? Understanding your goals will shape your entire presentation.

Next, explain why achieving these goals is crucial. For example, securing distributor partnerships can expand your product’s reach, boost sales, and increase market share. Clearly stating the importance helps your audience see the value in your objectives.

Also, plan how to communicate with your audience and what action you want them to take after your presentation. Do you want prospects to contact you or make a purchase? Do you want the sales and marketing team to develop a new market strategy for internal presentations?

Make your goals SMART – Specific, Measurable, Attainable, Realistic, and Time-bound. Every slide should consider your goals and include a clear call to action .

Lastly, identify the purpose of your presentation. Ask yourself key questions: What is the presentation’s goal? Who is the target audience? Answering these questions will help develop a focused business plan to achieve your goal.

Make your product presentation effective by clearly defining your objectives and aligning every part of your presentation with these best practices.

The Audience

Understanding your audience is essential to creating powerful product slideshows. Successful brands stand out by knowing what matters to their audience and delivering it effectively.

Don’t assume you know what your audience wants—many businesses fall into this trap. Instead, take these steps:

Research Thoroughly: Dive deep into understanding your audience. Develop buyer personas and analyze customer data to spot trends.

Stay Updated: Monitor social media, forums, and industry news to stay in tune with what matters to your audience.

Access to information is easier than ever, and potential buyers research extensively before making decisions. Your presentation is your chance to show that you understand their needs and how your products can improve their lives or businesses.

You can make a lasting impact by tailoring your presentation to resonate with your audience’s needs, preferences, and pain points. Speak their language and address concerns to create a presentation that connects and convinces.

If you’re presenting a product remotely, research your audience beforehand. Understand their demographics, interests, and buying habits. This knowledge will help you craft a pitch deck that effectively addresses objections and meets their expectations.

During your presentation, focus on delivering relevant information and benefits that matter most to your audience. Pay attention to their reactions and adjust your approach to ensure your message resonates clearly and convincingly.

Presentation Outline

Begin with a solid outline to create a powerful product slide presentation. Here are key steps to follow:

Outline Main Points

Begin by outlining the salient points you want to cover in your presentation script . This helps ensure you don’t miss any important information. Decide on the topics and the sequence in which to present them and show this outline to your audience. It sets expectations and keeps your delivery clear.

Organize the Agenda

Next, organize the agenda. An agenda is a list of topics you plan to discuss in the order you want to talk about them. This is particularly useful in a product presentation due to the amount of information typically covered. Create a visual aid for your agenda so your audience knows what to expect and when to ask questions.

Plan Your Content

Finally, plan your content based on your audience’s needs. Here is an essential structure for a product presentation:

– Introduction: Start with a brief introduction.

– Organization Overview: Provide an overview of your company.

– Problem Statement: State the problem your product solves.

– Product Solution: Describe your product and how it solves the problem.

– Value Proposition: Highlight the unique value of your product.

– Product Positioning: Show how your product stands out in the market.

– Case Studies: Present real-life cases or examples.

– Social Proof: Share positive feedback or endorsements.

– Conclusion and Call-to-Action: Wrap up with a conclusion and a clear call-to-action.

Following this presentation outline can create a compelling and organized product ppt that keeps your audience engaged and informed.

Introduction

Starting your product presentation strong is essential. It sets the tone for the whole session, and a great start can lead to an excellent finish. You must grab your audience’s attention immediately, establish credibility, and prepare them to listen.

Avoid wasting those critical opening minutes with unnecessary details. If you lose their attention early, it will be hard to get it back. There are several effective ways to begin your presentation.

Consider telling a compelling story about what led you to create the product. If you’re rebranding, discuss how the product has evolved. You could also quote shocking headlines or statistics related to your product. For instance, you might highlight a study that underscores the need for your solution. Another approach is to ask a thought-provoking question that articulates the problem, like “Do you spend too much time tracking inventory?”

Starting with a captivating image or video can also be powerful. To engage your audience visually, show live videos of customers using your product.

Your opening presentation template should be attention-grabbing. Use visual metaphors or unexpected scenarios to showcase your product. Techniques like a relevant joke, a surprising icebreaker for presentations , or even a moment of silence can effectively hook your audience.

Introduce yourself briefly, giving your name, position, and role with the product. This helps your audience understand why you’re the one presenting. Remember, those first few seconds are crucial. A powerful introduction with a visually strong opening slide can make your audience eager to learn more.

Company Overview

Give a general introduction to your company. Include these steps to highlight important aspects of your business:

– Company name

– Vision, mission, and goals

– Establishment date

– Products and services offered

– How your business and products have grown

– Key team members

Next, provide context about your company:

– Many attendees may not be familiar with your company, so give background information.

– Use customer lists, funding details, or achievements like awards to show company values and mission.

By covering these points clearly and concisely, your “Company Overview” presentation will effectively introduce your business and its offerings to your audience.

Engaging and Interactive Content

To give a product presentation that is powerful, you must craft content that resonates with your audience. Effective presentations aren’t just about fancy visuals; they start with solid, convincing information that connects with viewers.

Begin by understanding what matters most to your audience. Some prioritize quality over price, while others seek convenience. Tailor your content to address these concerns directly.

Your presentation should be concise yet focused on the customer’s benefits. Highlight how your product solves their problems and stands out from the competition. For example, while buying and installing new equipment can be complex, emphasize how it cuts costs and boosts productivity.

To captivate your audience, incorporate interactive elements like charts and before-and-after slides. Engage multiple personas with segmented content and tabs. Use multimedia presentation elements such as videos and GIFs to maintain interest and encourage exploration of your product.

Combining relevant content with interactive features allows you to create a presentation that effectively informs, engages, and persuades your audience.

Problem Statement

To create a good presentation , start with what matters most – the problem your customers face. They care about this most, and it’s why they’re listening to you. By focusing on their needs immediately, you show them you deeply understand their challenges.

Highlight the Pain Points: Use real examples and data to illustrate these challenges. Show how not addressing these issues can impact them. This helps your audience see why solving this problem is crucial.

Visualize the Pain: Use visuals like infographics to make these points clear and memorable. Icons or data presentation tools like simple graphics can show the severity of these challenges in an easy-to-grasp way.

Tell a Story: Share customer stories to make the problem relatable. Use animations or real-life examples that your audience can connect with. This makes the problem tangible and easier to understand.

Go Beneath the Surface: Often, the real problem isn’t obvious. Use the iceberg model to explain this. What’s visible is just the tip; underneath lies the more profound, unseen issue. Explain how addressing this hidden problem can lead to significant solutions.

By starting with the problem and showing its impact, you set the stage for why your product or solution is necessary. This sets a clear path for the rest of your presentation.

Design and Visual Aids

When crafting your product ppts, one of the keys to success lies in your design and visual presentation aids . Think back to that last boring presentation you endured. How were the slides? Dull colors, confusing visuals, too much crammed onto each slide? If so, you probably zoned out like others do with bad slide decks.

No matter how great your content, poor product presentation template design hurts your presentation and credibility. To nail it, keep things professional with clean, organized layouts. Here’s how:

First, stick to legible fonts—no more than three types throughout your slides. Limit colors, too; strong contrast between text and background is necessary. Align typography, best colors for your presentation , and visuals with your brand’s identity for a polished look.

Next, visuals matter. Most people are visual learners , so impactful images help ideas stick. Avoid pixelated or cheesy stock photos—opt for high-quality visuals that enhance your message. Stick to one main idea per slide, illustrated with one or two powerful images.

Lastly, remember: Less text, more visuals. Show, don’t just tell, the value of your product. Research shows people remember visuals far better than words alone, so make every slide count.

By mastering slide design and choosing the right visuals, you’ll captivate your audience and ensure they remember your persuasive presentation long after it’s over.

The Product Solution

Focus on framing your great product as the solution to a specific problem. Start by explaining exactly how the product addresses the pain point you identified earlier. Use evidence like case study presentations and user testing to pitch your product. Highlight your product features and connect them directly to the problems they solve.

For new products, showcase in-company user and beta testing results if customer testimonials aren’t available yet . If your product competes with others in the same industry, use comparison slides or charts to demonstrate its unique advantages. This helps highlight where your product excels compared to industry standards and competitors.

Integrate animation or video to present a product that solves problems in real-world scenarios. Show the audience the consequences of not using your fantastic product, backed by real examples of potential costs or inefficiencies. This type of presentation can help emphasize the value proposition and positions your product as a necessary solution.

Solution-Oriented Approach: Frame your product as the answer to a specific problem.

Evidence-Based Support: Use case studies and user testing to validate your product’s effectiveness.

Highlight Unique Features: Use comparison charts to show how your product stands out in its industry.

Visual Demonstrations: Utilize animation or video to demonstrate real-world applications of your product.

Cost of Inaction: Illustrate the potential costs or inefficiencies of not using your product.

This structured approach ensures that your product presentation can help inform and persuade your audience effectively.

Storytelling

Storytelling is an indispensable audience engagement strategy in product ppts. It helps make your main points memorable and relatable.

Begin by sharing stories that highlight the existing problems in your niche before your product arrived. This sets the stage for showing how your product can change the industry. Use compelling statistics and figures to build a strong case. This approach helps convince potential customers of your product’s superiority.

If your product is rebranded or repackaged, storytelling is your chance to address any doubts or misconceptions. Reassure your audience of the benefits they will gain from purchasing your product.

To make your ppt relatable, include the product’s origin story. Explain how the idea came about and use real-life examples to connect with your audience. For instance, tell a story about a person or company struggling with a problem and how your product provided the solution. Actual case studies can be a great source of inspiration.

Craft a captivating narrative around your product. Take your audience on a journey through the inspiration behind the product, its development, and the problems it solves.

For remote presentations, storytelling can create a personal and engaging connection between you and your audience. A relevant and well-told story will capture attention, provoke emotion, and strengthen the bond between you and your listeners.

Highlight what your product can do for your audience. Tailor your explanations and stories to fit their needs. Use visuals and data to show potential customers how your product solves problems and improves lives. This helps them see the actual value.

For returning customers, emphasize how the product enhances their lives and fits into their daily routines. Solving a need saves them time and adds convenience. This builds trust and strengthens loyalty to your brand. For instance, a new product can complement what they already use, or a software update can make their experience smoother.

When presenting to investors, highlight revenue projections, market potential, and why your product stands out. Use precise data and trends to illustrate growth opportunities. Visuals can make big numbers and market insights more impactful.

For partners, show how collaboration benefits everyone involved. Discuss ideas like ambassadors or beta testers to expand your product’s reach. This shows commitment to mutual success.

Using the “cost of doing nothing” technique, demonstrate to potential customers why not choosing your product could cost them more in the long run. Make the benefits clear and easy to understand, showing how your product improves their lives.

Presenting the benefits of your product in a straightforward way is crucial. Focus on how it solves problems and improves lives, and you’ll effectively capture your audience’s attention.

Short and Simple

Create product presentations that are not like long speeches or school lectures. No one wants to sit through hours of talking, and studies show people start tuning out after about 30 minutes .

Remember, you won’t have much of your audience’s time or patience. So, what’s the main thing you want them to remember? How quickly can you say it?

Follow the 10-20-30 rule for presentations from Guy Kawasaki. Use just ten slides, speak for 20 minutes, and use big text. Or whatever rule you pick, stick to your main message and skip anything that doesn’t help.

Don’t pack your presentation with too much info. Focus on what’s most important about your product. Remember, less is more to keep your audience interested.

Highlight the key steps in your product’s journey. Begin with a roadmap template to show where your product stands currently. This gives a clear view of its lifecycle, from the initial idea to its launch. While investors expect a roadmap to gauge progress, regular consumers may not, though they appreciate when big brands creatively share their origin stories.

Use a visual layout to illustrate the stages your product must go through to become a reality. In a pitch presentation, start at the beginning of the roadmap after ideation and prototypes. Then, show what lies ahead—like the launch of new versions—to emphasize future plans. For a product launch presentation, place your product at the finish line on the roadmap. Highlight your team’s journey and accomplishments proudly with your audience.

Positioning your product is crucial in explaining why this presentation matters. Describe what makes your product unique and why customers should choose it over other mediocre products. Prepare statements that highlight attractive features and demonstrate its differentiation in the market.

Product roadmaps breathe life into visions by showcasing vital elements like vision, strategy, goals, and launch timelines. They serve as a roadmap from idea to customer feedback, showcasing key milestones.

Body Language

Body language or nonverbal communication is vital to the success of your presentation. They can significantly impact whether your presentation succeeds or fails. Here’s why: People pay much more attention to how you sound and move than to the actual words you say. This means they notice things like eye contact , facial expressions, gestures, posture, and how you move around.

To connect effectively with your audience, consider these positive body language tips:

– Smile genuinely: Show your enthusiasm.

– Stay relaxed: It helps you appear confident.

– Use power poses: They convey authority.

– Show your passion: Let your enthusiasm for the product shine through.

– Maintain eye contact: Engage with your audience.

– Speak clearly: Ensure everyone can hear and understand you.

– Move around: Use the space to interact with your audience.

– Speak at a steady pace: Neither fast nor slow.

– Use hand gestures: They can emphasize key points.

– Avoid slouching: Stand tall and confident.

– Remember to breathe: It keeps you calm and composed.

Lastly, be confident in yourself and your product. Authenticity builds trust, so speak from the heart and let your enthusiasm shine through. Your hard work deserves to be presented with passion and sincerity.

Avoid These Nonverbal Mistakes

When you make product presentation, be mindful of your body language to support your story and connect with your audience. Avoid these common mistakes:

– Hands in pockets: Indicates a lack of openness.

– Crossed arms: Suggests defensiveness or anxiety.

– Poor posture: Conveys disinterest and unprofessionalism.

– Checking the clock: It can make your audience uneasy.

– Overlooking audience reactions: Pay attention to subtle cues to keep them engaged.

By being aware of your body language and avoiding these pitfalls, you can deliver a more compelling and engaging product presentation that resonates with your audience.

Demonstrable Success

Showcase real-life examples of your product in action and customer feedback to establish credibility in a speech and highlight your product’s effectiveness. Here’s how you can make your presentation stand out:

Incorporate Customer Stories: Use testimonials and case studies to show how your product has benefited real customers. This convinces your audience that your product delivers real results.

Highlight Real Success: Describe specific instances where your product has succeeded. Share stories of how customers used the product to solve problems, supported by concrete examples. This demonstrates your product’s value and resonates with your audience’s needs.

Showcase Social Proof: Include customer testimonials or other forms of social proof in your presentation. These endorsements reinforce the reliability of your product and validate its effectiveness.

Visualize Customer Success: Use visuals like customer scenarios, reviews, ratings, and case studies to illustrate how your product addresses customer needs. Highlight performance metrics such as downloads, engagements, and purchases to quantify your product’s impact.

By weaving these elements into your presentation, you can effectively demonstrate your product’s success and credibility, compelling your audience to trust and invest in your solution.

Ending your product presentation effectively is crucial to leaving a lasting impact on your audience. Your conclusion should recap your discussion points and highlight why your product stands out. It’s a chance to make your audience remember you.

There are many effective ways to end a presentation . You can summarize your product’s benefits and unique features. Sharing glowing reviews, awards, and success stories can reinforce your credibility. For instance, if your software boosted Company A’s sales by 55%, mention it. If you offer on-demand delivery, emphasize how you’ve helped thousands save on delivery costs.

Closing with a compelling call to action is key. Tell your audience what you want them to do next, whether purchasing your product or signing up for a trial. End with a thought-provoking question or a memorable quote to keep them engaged. Thank your audience for their time, and encourage questions to maintain their interest.

A strong conclusion reinforces your message and motivates your audience to take the next step towards benefiting from your product.

At the end of your presentation, potential customers or investors will probably have questions about your product. These questions help them figure out if your product fits their needs. Common questions might be about:

– Scalability: Can your product grow with our company?

– Pricing: What will it cost us?

– Quality assurance: How reliable is your product?

– Ease of use: Is it user-friendly?

– After-sales support: What help can we expect after buying?

For instance, if you’ve made a digital product like CRM software, they might ask:

– Is your software scalable?

– Will it support our company’s growth?

– How will it improve our daily operations?

– Can it boost our sales or help us compete better?

Many clients may request a product demo of the physical product or trial of your software. Anticipating these questions shows you understand their needs and helps you prepare. Answering them well impresses your audience, builds their trust, and boosts your chances of making a deal.

Thank your audience after the presentation for active listening . Encourage them to ask questions to engage them. Listen carefully and give clear answers. If a question isn’t clear, ask for more details. Be honest and avoid making promises you can’t keep.

After designing your slides and putting your creative presentation ideas together, your ppt needs a few rounds of edits to truly shine. Keep editing aggressively until your presentation is clear and free of fluff. Focus on improving language accuracy, flow, and overall legibility. Remove anything that doesn’t relate to the core message.

Seek feedback from your mentor and team members. Their fresh eyes can spot errors or unclear ideas you might miss. Even if you’re a good editor, others can help you refine your presentation.

Once you’ve given your remote product presentation, request feedback effectively and professionally. Be specific in your request. For example, ask for feedback on your delivery or the use of visual aids. Timing is crucial. Send your request soon after the presentation while the details are fresh, but give the person time to respond. Be polite and appreciative of any feedback you receive. Remember, feedback is meant to be helpful, not critical. Thank the person for their time and input, and let them know you value their opinion.

Practice is key to creating a great product presentation. Rehearsing until you’re perfect helps you deliver captivating business presentations.

Why is practice so important? Even if you have a deep understanding of your product, practice helps you communicate your ideas clearly and persuasively. Notable speakers like Steve Jobs and Dr. Jill Bolte-Taylor practiced their speeches many times before going on stage, which helped them nail their presentations every single time.

Rehearsing your presentation builds confidence and makes you familiar with your key points. It also gives you a chance to:

– Weed out irrelevant points or jargon

– Try new presentation techniques like a strong opening or a pause to play a clip

– Streamline your presentation to fit the allotted time

Practice your presentation many times before the big day. Start by practicing alone, perhaps in front of a mirror. Then, practice before a small group of friends, family, or colleagues to get natural feedback.

During practice, time yourself, record your sessions, and take notes. Enunciate tricky words, pause when you make mistakes, and refine your presentation structure. Review the recorded clips and feedback from your practice audience, and incorporate this feedback into your subsequent practice sessions.

The goal is not to deliver your presentation exactly as you memorized it. Instead, aim to:

– Avoid sounding too rigid or rehearsed

– Present your product or service confidently

– Handle questions and comments from your audience without getting lost or overwhelmed

Practice helps you prepare for the public speaking aspect of your presentation, ensuring you speak clearly and effectively to your customers. Whether you’re presenting in person or remotely, rehearse thoroughly to make a strong impression and communicate your message with confidence.

Mastering Powerful Product Presentations

In today’s competitive market, delivering a compelling product presentation is crucial. The goal is to inform and inspire action, whether it’s making a purchase or investing. A strong presentation highlights your product’s market, key features, and unique value proposition, all while addressing customer pain points.

To create a presentation that stands out, clearly define your objectives and understand your audience’s needs. Use a well-structured outline to ensure you cover all important points, from introducing your company to detailing the product’s benefits. Engaging visuals and interactive elements can make it a more memorable and persuasive speech .

Emphasize storytelling to connect emotionally with your audience and use real-life examples to demonstrate your product’s effectiveness. Keep your presentation concise, focusing on the most critical information to maintain interest. Effective body language and a strong conclusion with a clear call to action can leave a lasting impression.

Remember, a successful product presentation is the process that showcases what your product is and also convinces your audience why they need it. By following these steps to creating a powerful presentation, you can capture attention and drive results.

Frequently Asked Questions (FAQs)

1. What is the most important goal of a product presentation?

The primary aim is to inform and inspire action. This could mean convincing the audience to purchase or invest in the product. By showcasing the product’s market, key features, and unique value proposition, the presentation aims to make a strong impression and drive engagement.

2. Why is understanding the audience important in a product presentation?

Knowing your audience helps tailor the presentation to their needs and interests. This ensures that the content resonates with them, making it more likely they will see the value in your product and take the desired action. Researching your audience and addressing their pain points is crucial for a successful presentation.

3. How can I make my product presentation more engaging?

Incorporate interactive elements such as charts, videos, and before-and-after slides. Tell compelling stories highlighting the product’s benefits and use visuals to make your points clear and memorable. Keep the presentation concise and focused, avoiding information overload to maintain your audience’s attention.

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Interactive Presentation

Product Presentation Examples | 2024 Ultimate Guide

Ellie Tran • 07 April, 2024 • 20 min read

Are you looking for product launch presentation example? The headlines below are just a tiny part of what you can find in the media just a couple of days after these brands delivered their product presentation . They all made it a success.

‘ Tesla’s next-gen Roadster stole the show from the electric truck ’, Electrek .
‘ Moz unveils Moz Group, new product ideas at MozCon ’, PR Newswire .
‘ 5 mind-boggling tech sneaks from Adobe Max 2020 ’, Creative Bloq .

So, what did they do both on stage and behind the scenes? How did they do it? And how can you nail your own product presentation just like them?

If you’re looking for answers to these questions, you’re in the right place. Take a look at the full guide for how to make a successful product presentation.

Ready to dive in? Let’s get started!

What is a product presentation.

Why Is It Important?
9 Things in the Outline
6 Steps to Host

In A Few Words…

Frequently asked questions, tips from ahaslides.

Marketing presentation
Business presentation

Start in seconds.

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A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it.

In this type of presentation , you’ll take your audience through what it is, how it works, and how it helps solve their problems.

For example, the Tinder pitch deck and Tesla's Roadster launch are both fascinating product presentations used in different ways. The former presented their product idea and the latter unveiled their final product .

So, who will you present for? As you can do this kind of presentation at different stages while developing your product, there are some common groups of audience:

Board of directors, shareholders/investors - To this group, typically you’ll pitch a new idea to ask for approval before the whole team starts working on it.
Colleagues - You can show a trial or beta version of the new product to other members of your company and collect their feedback .
The public, potential & current customers - This can be a product launch, which shows your target audience everything they need to know about the product.

The person in charge of presenting is actually quite flexible and not necessarily the same one or role in every situation. That could be a product manager, a business analyst, a sales/customer success manager or even the CEO. At times, more than one person can be hosting this product presentation.

Why Is Product Presentation Examples Important?

A product presentation gives your audience a closer look at and deeper understanding of the product, how it works and what values it can bring. Here are some more benefits that this presentation can offer you:

Raise awareness and grab more attention - By hosting an event like this, more people will know about your company and product. For example, Adobe hosts MAX (a creativity conference to announce innovations) in the same format every year, which helps to build the hype around their products.
Stand out in the cutthroat market - Having great products isn’t enough as your company is in a tight race against other competitors. A product presentation helps set you apart from them.
Leave a deeper impression on your potential customers - Give them another reason to remember your product. Maybe when they’re on the go and see something similar to what you’ve presented, it would ring a bell for them.
A source for external PR - Ever noticed how Moz dominates the media coverage after their annual professional ‘marketing camp’ MozCon? CEO at the WhenIPost guest posting agency says: "You can get the source of external PR (but to a lesser extent, of course) by building better relationships with the press, your potential and current customers as well as other stakeholders."
Boost sales and revenue - When more people have the chance to know about your products, it can bring you more customers, which also means more revenue.

9 Things in a Product Presentation Outline

To put it simply, a product presentation often involves a talk and slideshows (with visual aids like videos and images) to describe the features, benefits, market fit, and other relevant details of your product.

Let’s take a quick tour of a typical product presentation 👇

An infographic of a product presentation outline.

Introduction
Company Information
Product Information
Benefits of the Product
Positioning Map
Examples and Testimonials
Call to Action

#1 - Introduction

An introduction is the first impression people have of your product presentation, that’s why you should start strong and show people what they can expect to hear.

It’s never easy to blow the audience’s mind with an introduction ( but you still can) . So at least, try to get the ball rolling with something clear and simple, like introducing yourself in a friendly, natural and personal way ( here’s how ). A great start can boost your confidence to nail the rest of your presentation.

If you want to make this product presentation super-duper clear, you can give your audience a preview of what they’re going to see. This way, they will know how to follow better and not miss any important points.

#3 - Company Information

Again, you don’t need this part in every one of your product presentations, but it’s best to give the newcomers an overview of your company. This is so they can know a bit about your team, the field your company is working in or your mission before digging deeper into the product.

#4 - Product Introduction

The star of the show is here 🌟 It’s the main and most important section of your product presentation. In this part, you need to present and highlight your product in a way that wows the whole crowd.

There are many approaches when it comes to introducing your product to the crowd, but one of the most common and effective is the problem-solution method .

As your team has invested massive amounts of time in developing your product to meet the market’s demands, it’s essential to prove to your audience that this product can solve their problems.

Do some research, discover your customers’ pain points, list out some potential consequences and here comes a hero to the rescue 🦸 Emphasise that your product can do wonders for the situation and make it shine bright like a diamond, just like how Tinder did in their pitch deck many years ago.

You might give other approaches a try when presenting your product. Talking about its strengths and opportunities, which can be taken out from the familiar SWOT analysis , probably works well too.

Or you can answer the 5W1H questions to tell your customers all the basics of it. Try using a starbursting diagram , an illustration of these questions, to help you delve more deeply into your product.

#5 - Benefits of the Product

What else can your product do, aside from solving that particular problem?

What values can it bring to your customers and the community?

Is it a game-changer?

How is it different from other decent similar products on the market?

After grabbing the audience's attention on your product, poke into all the good things that it can bring about. It’s also vital to spotlight your product’s unique selling point to distinguish it from others. Your potential customers can then have a deeper understanding of what it can do for them and why they should use this product.

🎊 Check out: 21+ Icebreaker Games for Better Team Meeting Engagement | Updated in 2024

#6 - Positioning Map

A positioning map, which tells people the position of your product or service in the market compared to competitors, can help your company stand out in a product pitch. It also acts as a takeaway after laying out all the descriptions and benefits of your product and saves people from getting lost in loads of information.

If a positioning map doesn’t fit your product, you can choose to present a perceptual map, which illustrates how the consumers perceive your product or service.

In both of these maps, your brand or product is rated based on 2 criteria (or variables). It can be quality, price, features, safety, reliability and so on, depending on the type of product and the field it’s in.

#7 - Real-Life Product launch Presentation Examples and Testimonials

Everything you’ve said to your audience so far can sound like theories that go in one ear and out the other. That’s why there should always be a section of examples and testimonials to put the product in its real setting and etch it into the memories of your audience.

And if possible, let them see it in person or interact with the new product right away; it’ll leave a lasting impression on them. To make it more engaging, you should use more visuals on your slides during this phase, such as pictures or videos of people using, reviewing the product or mentioning it on social media.

✅ We have some real-life examples for you too!

#8 - Call to Action

Your call to action is something you say to encourage people to do something . It actually depends on who your audience is and what you want to achieve. Not everyone writes it on their face or says something directly like ‘ you should use it ’ to persuade people to purchase their product, right?

Of course, it’s still crucial to tell people what you expect them to do in a few short sentences.

#9 - Conclusion

Don’t let all your effort from the beginning stop in the middle of nowhere. Reinforce your key points and end your product presentation with a quick recap or something memorable (in a positive way).

Quite a huge load of work. 😵 Sit tight; we’ll walk you through everything in the simplest way possible to get you prepared.

6 Steps to Host a Product Presentation

Now you get what should be included in your product presentation, it’s time to start making one. But from where? Should you jump right into the first part of the stuff we outlined above?

The outline is a roadmap for what you will say, not what you will do to prepare. When there are a lot of things that need to be done, it can easily get you into a mess. So, check out this step-by-step guide to keep yourself from feeling overwhelmed!

Set your goals
Define audience needs
Make an outline & prepare your content
Choose a presenting tool & design your presentation
Anticipate questions & prepare the answers
Practice, practice, practice

#1 - Set your goals

You can define your goals based on who your audience members are and the purposes of your product presentation. These two factors also are your background to establish the style you’re going for and the way you present everything.

To make your goals more clear and achievable, set them based on the SMART diagram.

For example , at AhaSlides, we have product presentations among our big team quite often. Let’s imagine we’re having another one real soon and we need to set a SMART goal.

Here’s Chloe, our Business Analyst 👩‍💻 She wants to announce a recently developed feature to her colleagues.

Her audience is made up of colleagues who don’t directly build the product, like the ones from the marketing and customer success teams. This means that they’re not experts in data, coding or software engineering, etc.

You might think of a general goal, such as ‘everyone understands thoroughly about the developed feature’. But this is pretty vague and ambiguous, right?

Here’s the SMART goal for this product presentation:

S (Specific) - State what you want to achieve and how to do so in a clear and detailed way.

🎯 Ensure that marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and data charts.

M (Measurable) - You need to know how to measure your goals afterwards. Numbers, figures or data can be of great help here.

🎯 Ensure that 100% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts (i.e. conversion rate, activation rate & daily active user).

A (Attainable) - Your goal can be challenging, but don’t make it impossible. It should encourage you and your team to try and achieve the goal, not put it totally out of reach.

R (Relevant) - Have a look at the big picture and check whether what you’re planning on doing will hit your goals directly. Try to answer why you need these goals (or even the 5 whys ) to ensure everything is as relevant as possible.

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. Because when these members know the feature well, they can make proper social media announcements and assist our customers better, which helps us build stronger relationships with customers.

T (Time-bound) - There should be a deadline or a time frame to keep track of everything (and steer clear of any tiny bit of procrastination). When you finish this step, you’ll have the ultimate goal:

🎯 Ensure that at least 80% of marketing & CS team members understand the feature and its values before the end of this week by giving them a clear introduction, a step-by-step guide and the key results of 3 important data charts. This way, they can further work with our customers and maintain customer loyalty.

A goal can get quite big and sometimes make you feel too much. Remember, you don’t have to write down every part of your goal down; try and write it into one sentence and keep the remainder of it in mind.

You can also consider chunking down a long goal into smaller objectives to do one by one.

Check out: Use idea boards to brainstorm better for your next presentation!

#2 - Define audience needs

If you want your audience to stay focused and engaged in your presentation, you need to give them what they want to hear. Think about their expectations, what they need to know and what can keep them following your talk.

First thing first, you should discover their pain points via data, social media, research or any other reliable sources to have a solid background on the things you definitely need to mention in your product presentation.

In this step, you should sit down with your team and work together (maybe try a session with right brainstorm tool ) to develop more ideas. Even though only a few people will be presenting the product, all the team members will still prepare everything together and will need to be on the same page.

There are some questions you can ask to understand their needs:

What are they like?
Why are they here?
What keeps them up at night?
How can you solve their problems?
What do you want them to do?
See more questions here .

#3 - Make an outline & prepare your content

When you know what you should say, it’s time to draft the main points to have everything in hand. A careful and coherent outline helps you stay on track and avoid overlooking anything or going too deep into a particular part. With this, you can have better flow and a good sense of time management, which also means fewer chances to go off-topic or deliver a wordy, rambling speech.

After finishing your outline, go through each point and decide exactly what you want to show your audience in that section, including images, videos, props or even sounding and lighting arrangements, and prepare them. Make a checklist to ensure that you and your team won’t forget anything.

#4 - Choose a presenting tool & design your presentation

Talking is not enough on its own, especially in a product presentation. That’s why you should give the audience something to look at, and maybe interact with, in order to liven up the room.

With slide decks, it’s not that easy to create something aesthetically pleasing or to create content that is interactive for your audience. Many online tools offer you some help with the heavy lifting of making, designing and customising an appealing presentation.

A product presentation slide on AhaSlides.

You can have a look at AhaSlides to create a more creative product presentation compared to using traditional PowerPoint. Besides slides with your content, you can try adding interactive activities that your audience can join easily with just their phones. They can submit their responses to random team generator , word cloud , online quiz , polls , brainstorming sessions, Q&As tool , spinner wheel and more.

💡Looking for more Powerpoint product presentation templates or alternatives? Check them out in this article .

#5 - Anticipate questions & prepare the answers

Your participants, or maybe the press, can ask some questions during your Q&A session (if you have one) or sometime after that. It would be really awkward if you couldn’t answer all questions related to the product that you’ve created, so try your best to avoid that situation.

It’s a good practice to put yourself in the audience’s shoes and look at everything from their perspective. The whole team can imagine being the audience members in that pitch and predicting what the crowd will ask, and then finding the best way to answer those questions.

🎉 Check out: 180 Fun General Knowledge Quiz Questions and Answers [2024 Updated]

#6 - Practice, practice, practice

The old saying still rings true: practice makes perfect. Practice speaking and rehearse a few times before the event takes place to make sure that your presentation is smooth.

You can ask a few colleagues to be your first audience and collect their feedback to revise your content and polish your presentation skills. Remember to have at least one rehearsal with all your slideshows, effects, lighting and sound system too.

5 Product Presentation Examples

Many giant companies have delivered great product presentations throughout the years. Here are some great real-life success stories and the tips we can learn from them.

#1 - Samsung & the way they started the presentation

Imagine sitting in a dark room, staring at the space in front of your eyes and boom! The light, the sounds, and the visuals hit all your senses directly. It’s loud, it’s eye-catching, and it’s satisfying. That is how Samsung made great use of video and visual effects to begin their Galaxy Note8 product presentation.

Alongside videos, there are many ways to start , like asking an intriguing question, telling a compelling story or using performance. If you can’t come up with any of these, don’t try too hard, just keep it short and sweet.

Takeaway: Start your presentation on a high note.

#2 - Tinder & how they laid out problems

As you’re presenting your product to ‘sell’ them to a cohort of people, it’s important to find out the thorns in their side.

Tinder, with their first pitch deck back in 2012 under the very first name Match Box, successfully pointed out a big pain point for their potential customers. Then they pledged that they could provide the perfect solution. It’s simple, impressive and can’t be any more entertaining.

Takeaway: Find the true problem, be the best solution and drive your points home!

#3 - Airbnb & how they let the numbers speak

Airbnb also used the problem-solution tactic in the pitch deck that granted this start-up a $600,000 investment a year after it first launched. A significant thing that you can notice is they used quite a lot of numbers in their presentation. They brought to the table a pitch that investors couldn’t say no to, in which they let their data gain trust from the audience.

Takeaway: Remember to include data and make it big & bold.

#4 - Tesla & their Roadster appearance

Elon Musk might not be one of the best presenters out there, but he definitely knew how to wow the whole world and his audience during Tesla's product presentation.

At the Roadster launch event, after a few seconds of impressive visuals and sounds, this new classy electric car appeared in style and took the stage to cheers from the crowd. There was nothing else on stage (except for Musk) and all eyes were on the new Roadster.

Takeaway: Give your product a lot of spotlights ( literally ) and make good use of effects.

#5 - Apple & the tagline for Macbook Air presentation in 2008

There’s something in the Air.

This was the first thing Steve Jobs said at MacWorld 2008. That simple sentence hinted at the Macbook Air and immediately caught everyone's attention.

Having a tagline reminds people of your product’s characteristics. You can say that tagline right at the beginning like Steve Jobs did, or let it appear a few times throughout the event.

Takeaway: Find a tagline or slogan that represents your brand and product.

Why product presentation is important?

Effectively product presentation helps to (1) raise awareness and grab more attention (2) Stand out in the cutthroat market (3) Leave a deeper impression on your potential customers (4) A source for external PR and (5) Boost sales and revenue

What a good product presentation should be?

A great product presentation blends between the presenter's delivery of the information and the visuals that illustrate the product itself, to impress listeners, including investors, colleagues and public in general

A lifelong learner, a traveller and content creator eager to explore the best of both worlds: the real and virtual one full of interactive activities with AhaSlides.

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Product presentation: best practices & templates for success.

11 min read

As a product manager, it’s not enough to simply come up with a great product that you know will solve the problems of your customers or give the market something it hasn’t seen before.

One of the key drivers to product success, is how the product is eventually presented to the market. Pitching your product correctly can make a success out of your hardwork. Pitching it wrong, however, can undo months (potentially years of hard work).

In this guide we take a look at the process of product presentation and outline why it’s important to your brand’s long-term success.

What is product presentation?

Product presentation is the process of bringing your product in front of your customers, whether it’s a new product, or an existing product with new features.

As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how it works, and how it helps to solve their problems.

A successful product presentation will ensure your potential customers know exactly why they should be interested in your new or updated product and can also help your sales team and marketing team with their plans for further product promotion.

Getting your product presentation right is a critical stage and there are several benefits you can generate with a powerful product presentation.

Free eBook: This Year’s Global Market Research Trends Report

Some of these benefits include:

A. Raise more product awareness

Giving a product presentation to potential buyers can generate far more awareness and draw attention to your product. We’ve all seen the slick product presentations by the likes of Apple that are treated as world events.

B. Help your product stand out

Whether you’re looking to entice existing customers with product updates, or establish credibility with new customers, a product presentation can help you stand out above the competition, which is particularly useful if you’re in a competitive or crowded market.

C. Reach a much larger audience

We’ve already mentioned how companies like Apple use product presentations in their marketing strategy. When Apple gives a product presentation or releases new features, it becomes a world-wide event generating interest not just from customers, but from the media.

Generating this wider media interest has many benefits and can create even more hype about your product among current customers and potential customers.

Getting your company name out in the media will help keep you front of mind when customers come to purchase – which is exactly where you want to be.

D. Generate more sales and revenue

Ultimately your product presentation is a sales presentation that sales teams can use to move buyers towards purchasing by demonstrating your product quality and providing specific product details directly to your audience.

What is the purpose of product presentation?

While product presentations can by used as sales presentations, they provide a specific purpose for product managers to help customers understand exactly why they should be interested in your product and what it can do for them.

It also provides an opportunity to be clear about what makes your product unique, but it also helps you tell the story of your product and help make a connection between the product and your customers.

We’ve all heard Simon Sinek’s “Start with Why” presentation, this is what your product presentation can do.

It can help customers understand why you do what you do, and provide specific examples of why your product solves their challenges.

Examples of effective product presentations

Effective product presentations can be different from company to company, but many follow the same template and will include many of the same elements.

The best product presentations will include details like:

1. Your company overview

Give customers some background and an idea of who you are as a company and why you do the things you do.

2. The problem you solve

Whether you solve a new problem or solve similar problems but in a better way, you need to be absolutely clear how you meet your customer needs and solve the problems in the market.

3. What the product is

This is your chance to outline all the benefits, features and other details of your latest product. The information you give here will help build trust with customers and increase the chances of them making a purchase.

4. Case studies

If you already developed social proof for your product with customers, then you should include details of this in your product presentation. If you can include testimonials or other instances to demonstrate how your product works, include them.

5. Call to action

Remember, your product presentation can work like a sales presentation (although it will be more focussed on the product and features than a sales presentation) so you should use a call to action to encourage customers to complete an action, like a purchase.

Here are a few examples of effective product presentations we’ve seen:

Samsung galaxy note8.

Samsung made great use of visual aids and entertainment to introduce the new Samsung Galaxy Note8 in this product presentation. This goes to show that while you can be effective with a product powerpoint presentation, adding a bit of extra spark can set you apart:

AirBnB’s product presentation is a textbook example of a presentation template that hits all the main points of a great product presentation.

AirBnB keep their product presentation simple, outlining very clearly the problem they solve, where they see themselves positioned in the marketplace, and exactly how the product works.

They also include many figures for revenue, the key benefits they offer and clear use cases when their product would be used.

Tesla Roadster

Tesla is becoming as synonymous with brilliant product presentations as Apple and the presentation of the company’s Roadster was a great example.

All the features were on full display and the audience were given the real sense they were looking at a genuine market disruptor.

Apple 2008 MacBook Air

Of course it wouldn’t be right to have a guide about product presentation and not include the company that has revolutionised this product focussed sales pitch.

The MacBook Air product presentation tagline There’s something in the air makes sense completely in the brand guidelines of Apple too.

It creates a story around the product before diving into the details.

What not to do with your product presentation

Of course, while your product presentation slides can get your foot in the door with customers, they can just as easily end with the door slamming in your face if you get it wrong.

And there’s plenty of examples of what you shouldn’t do in a product presentation:

Ignore brand guidelines

Remember, you want customers to associate your brand along side your product so they think of both synonymously. If you prepare a product presentation that jumps around in styles and themes, you’ll risk confusing customers.

Using too much information

There’s nothing worse than a product powerpoint presentation with big blocks of text that are hard to understand. It’s not just powerpoint slides that can be a problem of course. While it’s important to give customers information in your product presentations, the key is to give them the relevant information.

Cramming in too much risks them losing the key points.

Having a boring presentation template

We’ve shown with AirBnB’s product presentation that a pdf format and a slide deck outlining the key product details, and a clear product roadmap make for an effective presentation.

That can work when you don’t have a physical product.

But as we’ve also seen with the likes of Apple, Tesla and Samsung, if you have a physical product, use it to your best advantage.

Make it all about you

This might sound counterintuitive when talking about your product, but the only reason customers are going to care about it is because they get something out of it. Be clear what’s in it for them, and also try to include them in your product presentation. If you can engage your audience and make your product presentation more interactive there’s a great chance it will stand out.

Product presentation templates

Your product presentation should be a reflection of your individual brand and product, but a product presentation template can help get you started, and there are plenty available:

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Home Blog Business Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Product Presentation Guide: Archetype, How to Adapt it to your Product & Audience

Cover for Product Presentation guide by SlideModel - how to present a product?

Excellent product presentations have a lasting effect on people. Not only does the audience go ahead and buy the product they saw, they feel a sense of accomplishment at owning or investing in such a great product.

The thing is, though, product presentations don’t come easy for everyone. So, how to present a product?That’s why we want to share the adaptable product presentation archetype with you. It’s a building model you can start with and adapt for your product and audience.

With this adaptable archetype, your product presentations will be easier to create, and you’ll have more time and brain space to practice your speech and sell more products!

Let’s get started.

Table of Contents

What is a Product Presentation?

Product Presentation FAQ

Defining the target audience for a product presentation, adaptable product presentation archetype, essential characteristics of a winning product presentation, what is a product presentation.

Product presentations are essential for business communication between product owners/creators and stakeholders. A perfect product presentation is a seamless combination of a set of slides and the speech to go with it.

Typically, a product presentation showcases a product’s key features, benefits, and advantages using persuasive and engaging communication techniques to generate interest and drive sales. Depending on the business setting, a presentation can be formal or informal, and some include visual aids, live product demonstrations, and other relevant multimedia resources.

We like categorizing business presentations into three categories; informative, persuasive, and supporting. The product presentation fits the persuasive category with a pinch of the informative.

If you need a quick method to create a product presentation, check out our AI presentation maker . A tool in which you add the topic, curate the outline, select a design, and let AI do the work for you.

Introducing a big concept in a product presentation

Let’s quickly cover some of your most pressing product presentation questions.

What are product presentations good for?

A product presentation’s job is to inform, convince and convert. The product presentation archetype supports these three pillars regardless of the product or audience. In short, they’re good for getting the word out and bringing in new clients.

Why do product presentations matter?

Communicating with stakeholders about new products and features is key to higher buy-in from the client base and richer brand equity. Stakeholders appreciate being kept in the loop about new products or features that interest them. The stronger your product presentations are, the more buy-in and loyalty your brand will achieve.

When do businesses use product presentations?

There are several occasions when you need a product presentation:

When you launch a new product.
When you want to share about a new feature or improvement.
When you need approval or funding from shareholders for a new product or feature.
When you want to sell an existing product to a potential or returning customer.

This article shows you how to create product presentations using an archetype adaptable for your product and audience. So it’s important to define what possible audiences a product presentation has.

There are three major audience types. Let’s look at each stakeholder group and their differences in your product presentation.

Shareholders, investors, and board of directors : A product presentation to this audience is likely a pitch. It’s a product presentation that asks for approval and/or funding before work begins.
Colleagues and coworkers: Hosting a product presentation for coworkers can be for beta testing a new product or sharing pre-launch priority access. These product presentations’ objective is generally to collect initial feedback. You can include a survey as supporting material when hosting the presentation.
The public, current, and potential customers: The public is your product presentation’s largest potential audience. Product presentations for this audience need an extra dose of relatability, storytelling, and personalized benefits. Pinpoint two customer personas and build the product presentation for them.

Defining the audience of a product presentation

The dynamics of a product presentation can take many forms, but all of them will need a structure to build up from. That’s where the product presentation archetype comes in. As long as you follow this structure, you can create product presentations for any product and audience.

1. Introduction

Create a strong opening slide with an attention-grabbing hook. Set the scene for the rest of the presentation. Some tried and tested opening techniques to consider are:

When starting your product presentation speech, introduce yourself with a link-back formula or stereotype analogy . Both need a good dose of storytelling to get right.
Start your slide deck with a captivating visual. Visual metaphors are ideal for this technique. For a physical product, create a visual showing the product in an unexpected scenario.
Start with a hook that piques their attention . For example, a relevant joke, a surprising statistic, a thought-provoking rhetorical question, or even with silence.

2. Pain Point: Problem or Need

Identify the pain point relevant to your audience. Is it a problem or a need? Explain the issue by sharing data, facts, statistics, anecdotes, or stories to illustrate the pain point.

In a product presentation slide deck , use an infographic slide to list the pain points visually using icons or visual metaphors.
Create a story using customer personas and possible problems your product can solve. Use the story to create an animation or live-action footage to which the viewer can relate.
If the problem or need your product solves isn’t obvious, use the iceberg model to place the problem or need under the water’s surface. Explain how that unseen problem or need affects the obvious—what’s above water level.

The iceberg model illustration by SlideModel

3. Product = Solution

Frame your product as the solution to the pain point. Explain how it fulfills the need you presented in the previous section. Provide relevant evidence like case studies and user testing. Describe the product features tying them into the problem they solve.

When your product is new, you won’t have testimonials or case studies from real customers, but you can add in-company user and beta testing.
For products that compete with others in the same industry, use comparison slides or charts to show how your product differs and stands out.

When using animation or live-action video , continue from the previous slide and introduce the product into the scenario. Show how the product solves the problem.
Hint at how not using your product to solve the problem can ultimately cost the customer more money trying to solve the problem differently. Show them the cost of “not buying” with real examples.

4. Personalized Benefits

Specify the benefits your product has for your audience. Tailor the explanations and stories for your target stakeholder audience. Use sales presentation techniques to emphasize further how your product’s benefits are directly related to the audience.

For potential customers , use visuals and data to emphasize how your product will solve their problems and improve their lives.
For returning customers , tap into how the product will make them feel. Since it solves a need, it frees up their time to enjoy or improve life. All while having your product in their trusty product stack.
Also, for returning customers, use the opportunity to increase brand loyalty. For example, show how a new physical product complements a product they already have from the same brand or how a new digital product will improve their existing version with updates and improved plugins to optimize the software.
If presenting to investors , highlight revenue projections, market potential, and competitive advantages. Use data visualizations that emphasize the big numbers, show trends discovered in market research, and ideal positioning.
When presenting to partners, show how continued collaboration can lead to the product’s success. Offer ideas for ambassadors, influencers, and beta testers to share and expand the product’s reach.
Use the selling technique called “the cost of doing nothing” and show the potential customer how they will end up spending more money or wasting more time by not buying your product.

Presenting the benefits of a product in a product presentation

5. Product Demonstration

If feasible, include a product demonstration in the presentation.

Make its importance in the presentation short and to the point. Use the Pain Point / Solution angle for the demo, showing exactly how the product fills a need. Highlight key features, effectiveness, and usability, for example, when you create a video or record a screencast. Here are some examples:

Create a video for a physical product .
Record a screencast for a digital product.
In a hybrid or in-person presentation, conduct a product demo with the actual physical product and record and project closeups on the presentation screen.
For products like machinery parts or large-scale products that can’t be brought on stage, add photos or a 3D rendition of the product to a slide.

Imagine, for example, a product presentation demo video for an electric kettle. At first, we thought it sounded boring. Still, with some imagination, a simple product can be demonstrated uniquely using exciting camera angles and animation, highlighting the features and their comparable efficiencies.

How about a product demo for a digital product? A demonstration can be recorded and added to a presentation deck. But a much more efficient method is to do the demo on the spot, tailored to the audience and their questions. In a video call, simply share your screen and show the audience how to use the product, open the floor for questions, and demonstrate the answers.

6. Product Roadmap

Use a roadmap template to position the product in its current state. Overall, a product roadmap gives a bird’s eye view of the product’s lifecycle from ideation to launch. A product roadmap will differ in product presentations for investors and product presentations to the public consumer. Investors expect a product roadmap , whereas the regular consumer will not. That said, clients love seeing big brands creatively tell their origin story.

Use a visual layout to show the steps along the road your product must pass through to become a reality.
In a pitch product presentation , place the project at the start of the roadmap after ideation and prototypes or beta versions. On the other side of the product’s position, show what’s coming up in the future; launch, production of a new version.
As a product launch presentation , the location on the roadmap is at the finish line. Highlight how far your team has come to get to this point. Be proud and share that with the audience.

Closing a presentation is as vital as opening one, if not more. The closing is the last thing the audience sees or hears about your product; it must be memorable and have a lasting impact. Summarizing the key points of your presentation, as is generally suggested, isn’t a make-or-break situation. This technique works fine for informative presentations but not for persuasive ones. Nothing worse than an excellent presentation ending with a summary and a low close.

Instead, you can close the presentation with a memorable quote or question. Use your product presentation’s closing to leave the ball in the audience’s court. Inspire them to act and go ahead and buy the product you’re presenting. Finally, thank the audience for their time and attention and maybe open the stage to questions.

A presentation’s success depends on a solid foundation. The section isn’t about the slides but what lies behind and beyond them. These characteristics are what make your product presentation effective and memorable.

Define a Clear Purpose, Objective, and Goal

A product presentation aims to share information about a product with an audience. Furthermore, each presentation has its own goal, objective, and purpose according to the nature of the product and the audience.

For example, a manufacturing company specializing in machine parts for medium-sized food manufacturers is releasing a modular conveyor belt system.

Their product presentation, to be hosted as a hybrid event for a group of new and existing customers, has these characteristics:

Purpose: To create desire and interest in modular conveyor belts among potential customers and position the company as a leader in providing innovative and high-quality solutions for food manufacturing.
Objective: To introduce the modular conveyor belts to potential customers and showcase the benefits of food manufacturing processes, all while building brand awareness with mid-size food businesses.
Goal: To drive sales by convincing potential customers that modular conveyor belts are worth purchasing.

One of the things you can do to improve on this aspect in your presentations is to follow a SMART goals process before starting the product presentation.

Tell A Story

Storytelling can impart a relatable angle. For example, is there an origin story for this product? How did the idea arise? Use the product’s real story to tap into the audience’s real issues.

Support the explanation for the problem/solution with a story about a person—or company—trying to solve a problem. Tie your product into the story as a solution. Use actual case studies as inspiration.

The creator of Raspberry Pi, the smallest working computer, created a video to sell their most inexpensive version, the $5 Raspberry Pi. He shot a video telling how it was tough to afford a computer and its parts when he was a young aspiring developer. He then ties that into how the viewer/customer probably has the same issue.

Finally, he introduces the $5 Raspberry Pi by holding it up next to two vintage keyboards that are huge in comparison. He used his personal story to build trust and visual comparison to drive the idea home.

Consider a Value Proposition with Proof

Your product presentation must have a strong value proposition with proof. This knowledge will drive the product presentation archetype to its highest power. Create a file or folder for your product with a document where you clearly define the value proposition. Try answering these questions:

How will the product change the user’s life?
What makes the product special and desirable?
Why does the product matter?

Collect testimonials, case studies, and social media mentions in the folder. Include other documentation like brand values and brand vision. This folder will be the data center to fall back on when creating the slides in your product presentation.

Consider a Strategic but Natural Body Language

When hosting a product presentation, be conscious of your body language. Use body language to support your presentation’s story and connect with the people watching.

While presenting, always avoid these non-verbal mistakes:

Hands in your pockets: Suggests a lack of transparency.
Arms crossed close to body: Suggests fear and anxiety against the audience.
Posture: Don’t slouch your back unless you have any proven physical limitation. Otherwise, it transmits a lack of interest and an unprofessional look.
Watching the clock: While being mindful about the remaining time in a product presentation is okay, looking at the clock while talking makes people uncomfortable.

Pay attention to how the audience reacts to your speech and slides. Make eye contact with the audience but only a little to not make them uncomfortable. Notice subconscious cues like tapping or looking away so you can reel them back in with a hook in your speech.

Make a Product Demo

You can have an OK product presentation without a product demonstration, but an excellent presentation will always have a demo. What demonstrations do that is so special, is show the audience exactly how the product will do what you say it can do. How to present a product with a Product Demo? Conducting a product demo removes any doubts the viewer might have after just listening to you about the product or seeing a few slides.

A product demo can also be mixed together with a case study. Let’s use the example of washing detergent that claims to take out all stains, even the toughest ones, out of white clothing and keep it white. Detergent brands create activations in places where there are lots of potential buyers, like in a mall. They set up a table where they invite regular people to try out the detergent by staining a crisp white shirt with difficult stains like chocolate, mud, or tomato sauce. They then wash the shirt with the detergent, showing how the stain comes out entirely.

Reaching an expert level at creating product presentations takes practice, but you will only keep improving with the proper foundation. Follow the structure archetype, apply the best practices, and you’re on your way to the top.

Use SlideModel templates with PowerPoint to create visually rich product presentations that bring in new leads, retain existing customers, and build brand equity over time. Make your product presentations a priority, and you’ll see how sales improve.

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Tips To Create A Powerful Product Presentation Plus Examples

Have you ever attended a product presentation that left you feeling underwhelmed and unimpressed? Maybe the speaker was dry and uninspiring, or the product itself didn’t seem all that exciting. Whatever the reason, a lackluster product presentation can be a real letdown.

But what if there was a better way? What if you could create a PowerPoint product presentation that wows your audience and leaves them eager to learn more?

This blog will share some inspiring product presentation examples to help you take your presentations to the next level.

We’ll also provide tips and tricks to help you create an informative and memorable product presentation.

What is a Product Presentation, and why it’s important?

Product presentations are an essential part of any business, as they help showcase the features and benefits of a product to potential customers or investors. A product presentation serves as a means of communication to showcase a product’s noteworthy attributes and advantages. It also exemplifies how the product addresses a specific problem or fulfills a particular requirement.

The importance of product presentations cannot be overstated, as they play a vital role in the success of a product launch or marketing campaign. Here are some reasons why product presentations are so important:

Captures attention: A well-executed product presentation can capture the attention of potential customers and investors, making them more likely to remember your product and consider investing in it.
Demonstrates value: A product presentation can effectively demonstrate the value of a product, highlighting how it can solve a particular problem or meet a specific need.
Builds credibility: A professional and engaging product presentation can help build credibility for your product and brand, making customers more likely to trust and purchase from you.
Increases sales: A presentation for a product can help increase sales by effectively communicating the features and benefits of a product and convincing potential customers that it is worth their investment.
Differentiates from competitors: A well-designed presentation can differentiate your product from competitors in the market, highlighting what sets it apart and making it more attractive to potential customers.

Key Elements of a Product Presentation

When it comes to creating a successful new product presentation , there are several vital elements that you should include to ensure your message is clear and compelling. Let’s explore each of these elements in more detail:

Introduction

Your introduction should capture your audience’s attention and give them a reason to listen. Consider starting with a thought-provoking question, a startling statistic, or a personal anecdote related to the problem your product solves.

Company Overview

This is your chance to give your audience background information about your company , including your mission statement, history, and notable achievements. This helps build credibility and establish trust with your audience.

The Problem

Clearly define the problem that your product solves and why it’s crucial. Use real-world examples or statistics to help your audience understand the significance of the problem.

Product and Solution

This is the meat of your presentation, where you introduce your product and explain how it solves the problem you just defined. Use clear, concise language and visuals to demonstrate how your product works.

The Promise of Value or Benefits

Elucidate your product’s advantages and potential to enhance your customer’s life quality. Emphasize the distinctive characteristics that differentiate your product from rivals and justify why it’s a valuable investment.

Product Positioning

Describe the position of your product in the market and its comparison with similar products. Accentuate your unique selling proposition (USP) and justify why your product is the most suitable option for your intended audience.

Use Cases and Social Proof

Use real-world examples and case studies to demonstrate how your product has helped other customers. Incorporate endorsements or evaluations from contented customers to establish social proof and build trust.

Call-to-Action

End your presentation with a clear call to action, such as a website or phone number to contact for more information or to make a purchase. Simplify the process for your audience to proceed to the next step.

By including these key elements in your product presentation design , you’ll be well on your way to creating a compelling message that resonates with your audience. So, take the time to carefully craft each element and watch as your product presentation helps drive success for your business.

The 8 Steps Formula To Craft a Powerful Product Presentation

Are you ready to create a product presentation that genuinely captivates your audience and drives success for your business?

A robust product design presentation requires strategic planning, compelling content, and engaging PowerPoint graphics . In this section, we’ll walk you through the eight steps you must follow to create a presentation that showcases your product in the best possible light.

So, let’s dive in and explore the formula for crafting a robust product design presentation that leaves a lasting impression on your audience.

Start with a captivating introduction

Your introduction is your first impression of your audience , so it’s essential to make it count. Consider starting with a story, a surprising statistic, or a thought-provoking question related to your product.

This will aid in captivating your audience and pique their interest in what you have to communicate. You can also use your introduction to outline the key points you’ll cover in your presentation.

Stay on brand

Consistency is key in branding, and your product presentation should reflect your brand’s personality and values. Employ uniform branding components in your presentation, such as colors, fonts, and logos. This will strengthen your brand identity and render your presentation more memorable.

Leverage a product roadmap

A product roadmap can help you showcase your product’s features and benefits in a clear, organized way. Consider using a timeline template or flowchart to highlight critical milestones and show how your product has evolved.

Write promising content

Your content should focus on your product’s benefits rather than just its features. Use clear, concise language and emphasize the value your product can bring to your customers’ lives.

Clarify how your product resolves an issue or fulfills the necessities of your intended audience. You may also employ storytelling techniques to render your content more relatable and captivating.

Use engaging visuals

Visuals are a vital component of any product launch presentation . Utilize top-notch images, videos, and graphics to illustrate your ideas and maintain your audience’s interest.

Ensure your visuals are relevant to your content and support your key messages. In addition, you may use visual aids to separate the text and enhance the visual appeal of your presentation.

Showcase a demo

A live product demo can be a powerful way to showcase your product’s capabilities and build excitement. Consider showing your product in action to help your audience visualize how it works. Keep your demo concise and focused on the key features and benefits.

Share success stories

Use case studies or testimonials from satisfied customers to build social proof and establish credibility. This can assist in persuading your audience that your product is a valuable investment.

Use real examples relevant to your target audience and explain how your product helped solve a problem or achieve a goal.

End in an actionable way

Conclude your presentation with a distinct call to action, such as a website or phone number for further details or to make a purchase. Facilitate your audience in proceeding to the next step and converting them into customers.

You can also use your call to action to reinforce the key benefits of your product and remind your audience why they should choose your product over the competition.

Winning Product Presentation Examples That Convert and Sell

Product strategy deck powerpoint template.

This PowerPoint product strategy deck showcases the product strategy and gives a detailed insight into the customer, product, company, and competition, defining key success metrics and mapping your product vision with user personas, user journeys, and user stories. Product managers can use this deck to showcase their product strategy to senior management or investors.

New Product Presentation

This product presentation can be a great starting point for product managers to create polished and professional product presentations, giving the product an air of credibility and quality.

Such presentations help build trust with potential customers and make them more likely to purchase.

Product Features Presentation

This product presentation deck focuses on the product’s benefits. By highlighting the benefits, the presentation helps the senior management understand how the product will solve customers’ problems or meet their needs. It is crucial to map out product features with benefits to showcase how the product solves customer problems or meets their needs.

It also builds trust with the customer. The presentation shows that the company is transparent and trustworthy by providing accurate and detailed information about the product.

Collection of Product Roadmap templates

The product roadmap template helps demonstrate the product vision and the company’s plans. By showing the product’s development direction, the presentation helps stakeholders understand where it is headed and how it will evolve. This collection offers various ways of showing product roadmap for your product presentation.

Collection of Product Planning

Product Planning is a crucial part of product development. Use a product planning template to showcase a clear direction for the product. It helps to define the product’s goals, target market, and competitive landscape. This clarity can attract potential customers who want to know that the company has a clear plan for the product’s success.

It also illustrates the product development process and how the company plans to bring the product to market. Detailed planning helps build trust with potential customers by demonstrating the company’s well-thought-out product development plan.

Collection of Product Review

A product review template is one of the winning product presentation examples that convert and sell because they help to showcase the product’s features and benefits through the eyes of actual customers. By including customer reviews and testimonials in the product presentation, potential customers can see how others have used and benefited from the product.

This helps build trust and credibility with potential customers, increasing sales and conversions. Additionally, product review templates can help identify improvement areas and provide valuable feedback for the product development team.

Collection Of Product Performance

These winning product performance presentation examples are guaranteed to convert and sell by demonstrating the product’s performance in an eye-catching and engaging way.

Showcasing the product’s impressive performance can build trust and credibility with your audience, leading to increased sales and conversions.

Common mistakes to avoid while delivering a product presentation

Delivering a product presentation can be daunting, but it’s also a chance to exhibit your product and convince prospective customers to invest in it. However, several common mistakes can detract from the effectiveness of your presentation.

From failing to define your presentation goal to not scoping out the presentation venue ahead of time, we’ll cover everything you need to know to deliver a successful product presentation.

Not defining your presentation goal

One of the most prominent mistakes presenters make is not clearly defining the goal of their presentation. Before commencing the creation of your presentation, take some time to ponder on what you aim to accomplish.

Are you trying to persuade investors to fund your product?

Are you showcasing new features to existing customers?

Knowing your goal will help you structure your presentation and focus on the most critical points.

Not preparing enough for the presentation

A lack of preparation can lead to a lackluster presentation. Ensure you allocate ample time to prepare your content and practice your delivery . Practicing your presentation can also assist you in recognizing areas where modifications are required.

Not knowing who your audience is

Understanding your audience is critical to delivering an effective product launch presentation . Make sure you tailor your presentation to the interests and needs of your audience. Researching your audience beforehand can also help you anticipate their questions and concerns.

Not checking if the presentation file is working

Technical difficulties can be a significant distraction during a presentation. Make sure to test your presentation file on the equipment you’ll be using ahead of time to avoid any surprises.

Not scoping out the presentation venue ahead of time

Arriving at the presentation venue without knowing what to expect can add unnecessary stress to your presentation. Visit the venue beforehand to familiarize yourself with the space and equipment.

Too many animations

Although animations can enhance the visual appeal of your presentation, excessively using them can be disruptive. Ensure your animations are relevant to your content and don’t detract from your message. Remember that simplicity and clarity are vital to delivering an effective product presentation.

Wrapping It Up

A product presentation can make or break the success of your product launch. By implementing the key elements we discussed earlier and avoiding common mistakes, you can create a powerful presentation that will wow your audience and leaves a lasting impression.

Remember to maintain your brand image, employ captivating visuals, and exhibit your product’s unique value proposition. Also, do not hesitate to derive inspiration from the remarkable product presentation ideas we provided.

With these tips and a little creativity, you can deliver a presentation that will captivate your audience and drive sales for your product.

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Mastering the Art of Product Presentation: Elevating Your Brand's Impact

According to a Harvard Business Review study, an effective product presentation can increase sales success rate by up to 70% . The way you present your product can either amplify your hard work into success or undermine months or even years of effort.

In this blog series, we’ll explore the crucial role that product presentation plays in the success of your brand. We’ll dive into strategies, best practices, and insights aimed at helping you pitch your product in a way that resonates with your audience and drives long-term success.

Let’s jump right in!

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What is a Product Presentation?

Product presentation, or the way you present a product, is an art form that entails persuasive storytelling , strategic planning, and engaging communication. It goes beyond simply showcasing a product.

Showcasing and putting your product in front of customers, whether it’s a new offering straight out of the development pipeline or an existing product with cutting-edge features, is the essence of product presentation.

The Essence of Product Presentation

Think of your product as a shining gem that is just waiting to be discovered among a plethora of rivals.

This gem is brought from darkness into the spotlight through the art of strategic product presentation, which lets its brilliance astonish stakeholders and potential customers.

It is the result of painstaking preparation, imaginative execution, and strategic messaging meant to draw attention to the special value that your product or service offers.

Benefits of Product Presentation

The benefits of a well-executed product presentation are manifold and extend across various facets of business operations. Here’s a closer look at some of the key benefits:

Increased Product Visibility

In today’s competitive market , simply having a great product isn’t always enough. Effective product presentation helps your offering stand out amidst a sea of competitors by showcasing its unique features , benefits, and value proposition in a compelling way.

Delivering a product presentation to potential buyers can significantly enhance awareness and attract attention to your product.

Enhance product differentiation

Product presentations provide an opportunity to showcase your product’s unique features and benefits, which set it apart from competitors . By emphasizing what makes your product different and better, you can create a compelling value proposition for customers.

Tailoring product presentations to address the specific needs and preferences of different customer segments can help differentiate your product. By demonstrating how your product can be customized or personalized to meet individual requirements, you can appeal to a broader audience.

Expand audience reach

Product presentations can be shared across various platforms and channels , increasing the reach of your product to a wider audience.

Presenting your product well raises its profile among prospective buyers, whether through email marketing, social media, or presentations at trade shows.

Drive sales and revenue growth

Effective product presentations highlight your product’s key benefits and unique selling points, persuading customers of its value and encouraging them to make a purchase.

Another key factor is that through persuasive storytelling and visual appeal , product launch presentations create a desire for your product, motivating customers to take action and make a purchase.

By investing in high-quality product presentations that offer enough value and clearly convey the benefits of your offerings while also connecting with your target audience, you are more likely to succeed in any competitive market.

Key Components of Successful and Effective Product Presentation

It takes careful consideration of a number of factors to create a compelling product presentation that will engage your audience and highlight the benefits of your offering.

Clarity and simplicity : The first step in a successful product presentation is clarity. Clearly state the nature of your product, the issue it addresses, and the reasons it is better than the alternatives. Avoid using technical jargon or complicated language that could confuse your audience instead of a clear and concise message.

Compelling storytelling : People are story-responsive by nature. Create engaging storytelling about your product by incorporating relatability, curiosity, and emotion. Give examples of real-world situations where your product has improved people’s lives, demonstrating its observable advantages.

Visual appeal : Studies show that people retain 65% of information when it’s accompanied by relevant visuals, compared to only 10% when presented as text alone. A picture is worth a thousand words; visual appeal in product presentations greatly increases viewer engagement and comprehension. Showcase your product in action with high-quality photos, videos, and interactive demos to help your audience picture themselves using it.

Demonstration value : Emphasize the special qualities and advantages of your product, stressing how it solves problems and meets needs that haven’t been met. To support your arguments and establish credibility, provide concrete examples of your achievements, such as enhanced user experiences, cost savings, or increased efficiency.

Interactive engagement : During your presentation, encourage participation and interaction by posing questions, getting feedback, and starting conversations. Make it possible for your audience to participate in hands-on activities or live demonstrations so they can experience the product directly and learn more about its capabilities.

Real-life scenarios and social proof : Utilize real-life scenarios and testimonials to illustrate how your product has benefited previous clients. Integrate endorsements or reviews from satisfied customers to establish credibility and foster trust.

Call-to-action : Conclude your presentation by providing a straightforward call to action , directing the audience to take the next step, whether it’s visiting a website, contacting a phone number for further details, or making a purchase.

Always make the process simple so your audience can seamlessly move forward. Check out more tips for a successful product launch presentation.

Examples of Product Presentation

Product presentations can take various forms depending on the nature of the product, the target audience, and the objectives of the presentation. Here are some examples:

TED Talks : Although not primarily geared toward product demonstrations, speakers from TED Talks frequently effectively present cutting-edge concepts, ideas, and products. With the main goal to captivate audiences and generate interest in the highlighted products or concepts, these presentations blend captivating storytelling, captivating visuals, and thought-provoking content.
Launch of Dyson vacuum cleaner : Dyson is renowned for emphasizing innovation and technology in their product presentations for their vacuum cleaners.
James Dyson, the company’s founder, frequently uses live demonstrations to highlight the features and efficacy of his products, including their strong suction and sophisticated filtration systems.
Samsung Galaxy Unpacked events : Samsung’s Galaxy Unpacked events are highly anticipated showcases of the company’s latest smartphones and other mobile devices. With flashy presentations, live demonstrations, and celebrity endorsements, Samsung effectively generates excitement and buzz around its products, driving consumer interest and sales.

These examples show the variety of strategies used by businesses to effectively display their products, whether it be through engaging storytelling, immersive experiences, or live demonstrations.

Successful presentations always include elements like innovation, authenticity, and a clear focus on the value proposition for customers, regardless of the industry or product category.

Common Product Presentation Mistakes

While product demonstrations can be a pivotal and vital part when it relates to showcasing the value of your offerings, there are still key factors to consider to avoid falling flat and being part of certain common mistakes that often impact the success of any product launch.

Common mistakes to avoid for a successful product presentation:

Lack of audience understanding : Not knowing your audience and its specific needs, preferences, or pain points can result in a presentation that misses the mark and fails to resonate with potential customers. Overwhelming amount of information: Overloading the audience with information can cause disinterest and confusion. It’s critical to highlight the most important information and convey it accurately.
Lack of storytelling : Product launch presentations that only highlight features or technical details without narrating a compelling story can come across as dull and uninteresting. Narrating a story enhances the presentation’s memorable quality and helps establish an emotional connection with the audience.
Ignoring interactivity : If you don’t keep the audience interested and engaged during the presentation, they may become bored and uninterested. Interactive components like surveys, Q&A sessions, and demonstrations help keep viewers interested and improve their overall experience.
Ignoring feedback : Neglecting to gather feedback from the audience or adapting the presentation based on their response can easily result in missed opportunities for improvement. It’s critical to be open to criticism and flexible in order to better serve your audience’s needs.
Lack of passion and confidence : Last but not least, and perhaps the most important and common mistake, presenting without passion or confidence can undermine credibility and make it difficult to connect with the audience . It’s important to convey enthusiasm and belief in your product to inspire trust and engagement.

By steering clear of these typical blunders and concentrating on giving an organized, captivating, and audience-focused presentation, you can enhance the impact of your product and raise its efficacy in achieving desired results.

Final Thoughts on Product Launch Presentations

Effective product presentation is critical to maximizing sales and creating a positive shopping experience for customers.

The key is to always focus on showcasing your products effectively , providing detailed information, and making it easy for customers to find and purchase what they need.

When it comes to ecommerce, effective product presentation is key to maximizing sales and creating a positive shopping experience for customers.

By leveraging Ecwid’s features for product presentation, you can create an engaging and user-friendly shopping experience that drives sales and encourages repeat business.

Create an ecommerce online store with Ecwid Learn more

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About the author

Max has been working in the ecommerce industry for the last six years helping brands to establish and level-up content marketing and SEO. Despite that, he has experience with entrepreneurship. He is a fiction writer in his free time.

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Product Presentation [What, How, Why & When]

Imagine you’ve spent countless hours developing a new product that you know will revolutionize the industry. You’re confident that once people see what you’ve created, they’ll be eager to get their hands on it. But the challenge now is making your target audience see it in the best possible light.

That’s where a product presentation comes in. A well-crafted presentation can help you showcase the features and benefits of your product in a way that is engaging and persuasive.

In this article, we’ll provide you with the ultimate guide to creating a product presentation that will wow your audience and make them eager to take action.

What’s a product presentation?

A product presentation is an opportunity to showcase your brand’s shining star: your product. Whether you’re presenting a new gadget, a fancy piece of software, or a life-changing service, it’s your chance to really show off what you’ve got. Think of it like a fashion show, but instead of models strutting down a runway, you’re the designer and your product is the star of the show.

At its core, a product presentation is a chance to connect with your audience and share your passion for your product. It’s a platform to demonstrate its unique features, communicate its benefits, and convey why it’s better than the competition.

This is what Steve Jobs had to say about product presentations…

“A product presentation is like a first date. You only have one chance to make a great first impression. Make it count.” — Steve Jobs

What are the use cases of a product presentation?

A product presentation is a versatile tool with different use cases depending on your target audience.

Investors: Showcase your product’s potential to convince them to invest in your company.

Customers: Demonstrate the features and benefits of converting them into paying customers.

Employees: Provide them with a clear understanding of the product for better customer service and support.

Partners: Demonstrate how it can help achieve their business goals & build strong collaborations.

How to make an impactful product presentation [Our Agency's Process]

Step 1: know your audience & establish your goal.

Before you even begin to create your product presentation, it’s crucial to have a clear understanding of who your target audience is and what message you want to convey through your presentation. Who are you trying to reach? What are their pain points and needs? What is the main objective of your presentation — to inform, persuade, or demonstrate? Understanding your audience will guide your entire product presentation.

For example, if you’re presenting a new health drink to a group of fitness enthusiasts, you would want to highlight the drink’s nutritional benefits, explain how it fits into a healthy lifestyle, and use visuals that showcase the drink’s refreshing and energizing qualities.

Step 2: Setup a narrative structure for the deck

A well-structured narrative engages your target audience and makes your presentation memorable. Your narrative should tell a story that connects your audience with your product and presents a solution to their pain points. It should have a clear beginning, middle, and end, and should flow seamlessly from one point to the next.

One effective structure to consider is the Pain-Agitate-Solution (PAS) approach. This approach starts by identifying the pain or problem that your target audience is experiencing and highlights the consequences of not addressing that pain.

For example, let’s say you are presenting a SaaS product that helps small businesses manage their inventory. You could start your product presentation by highlighting the pain points of manual inventory management, such as time-consuming manual processes, high error rates, and a lack of visibility into inventory levels.

Next, you can agitate the pain by emphasizing how these pain points can negatively impact the business, such as lost sales, overstocking, or stockouts. By making the pain more visceral and emotional, you can help your audience recognize the urgency of the problem and the need for a solution.

Finally, you can introduce your solution as the remedy to their pain points. In the case of the SaaS product, you could present the benefits of the software, such as faster inventory management, real-time inventory tracking, and automated replenishment. By linking your product’s features and benefits to the pain points and consequences you’ve established, you can clearly demonstrate how your product can help solve their problems and improve their business outcomes.

Step 3: Write the slide content based on the narrative structure

First and foremost, when crafting slide content, it’s important to keep in mind that less is often more.

Instead of trying to cram in as much information as possible onto a single slide, focus on distilling your message down to its core essence. This will help you to create a clear and concise narrative that will resonate with your audience.

One way to achieve this is to use bullet points rather than paragraphs of text. Bullet points allow you to break your information into smaller, more digestible chunks that are easier to read and understand. Use these bullet points to highlight the most important pieces of information and to emphasize key takeaways.

Step 4: Determine a good design style & design your presentation

The design of your presentation can make or break your message. Your design should complement your content and highlight the key messages you want to convey. Choose a color theme and typography that aligns with your brand, and use visuals that help tell your story.

For example, if you’re creating a product presentation for a new line of children’s toys, you might use bright colors, playful typography, and photos of children playing with the toys to create an engaging and fun design.

Step 5: Get feedback

Finally, it’s important to get feedback on your product presentation before presenting it to your audience.

Share your presentation with a small group of people and ask for their honest feedback. Consider their input and make any necessary changes to ensure that your presentation is effective and engaging.

Key Elements of a Product Presentation

A successful product presentation incorporates several essential elements:

A strong opening that grabs attention

Clear value proposition

Product demonstration or showcase

Customer testimonials or case studies

Competitive analysis

Pricing and availability information

Call to action

The Power of a Strong Opening

Your opening sets the tone for the entire presentation. Start with a surprising statistic, a thought-provoking question, or a compelling anecdote that relates to your product's value proposition.

Crafting a Clear Value Proposition

Your value proposition should succinctly communicate why your product is unique and why the audience should care. It should answer the question, "What's in it for me?"

How to Make Your Product Presentation More Engaging

Engagement is key to a successful product presentation. Here are some strategies to keep your audience interested and involved:

1. Use Interactive Elements

Incorporate polls, Q&A sessions, or live demonstrations to keep your audience actively participating.

2. Tell Customer Stories

Share real-life examples of how your product has solved problems or improved situations for existing customers. These stories make your product's benefits tangible and relatable.

3. Use Analogies and Metaphors

Complex features can be explained more easily using analogies or metaphors that your audience can relate to.

4. Create Emotional Connections

Appeal to your audience's emotions by highlighting how your product can make them feel (e.g., more confident, less stressed, more productive).

5. Use the Power of Contrast

Show the "before and after" effects of using your product to dramatically illustrate its value.

Structuring Your Product Presentation

A well-structured product presentation follows a logical flow that keeps the audience engaged from start to finish. Here's a proven structure:

Introduction and Problem Statement

Solution Overview

Key Features and Benefits

Product Demonstration

Customer Success Stories

Competitive Advantage

Pricing and Availability

Call to Action

What Should Be Included in a Product Presentation?

While the specific content will vary depending on your product and audience, here are some essential elements to include:

Product overview and key features

Unique selling points

Target market and use cases

Technical specifications (if relevant)

Pricing and package options

Availability and distribution channels

Support and warranty information

Future roadmap or upcoming features

How Long Should a Product Presentation Be?

The ideal length of a product presentation depends on your audience, setting, and objectives. However, as a general rule:

For in-person presentations: 20-30 minutes plus Q&A

For webinars: 45-60 minutes including Q&A

For trade show demos: 5-10 minutes

Remember, it's better to leave your audience wanting more than to lose their attention with a lengthy presentation.

Common Mistakes to Avoid in Product Presentations

Even experienced presenters can fall into common pitfalls. Here are some mistakes to avoid:

Focusing too much on features instead of benefits

Overwhelming the audience with technical jargon

Not knowing your audience well enough

Neglecting to practice and refine your presentation

Ignoring time constraints

Failing to address potential objections

Not having a clear call to action

How to Present a New Product to Potential Customers

Launching a new product requires a strategic approach to your presentation:

Create anticipation before the presentation

Start with the problem your product solves

Introduce your product as the hero of the story

Highlight what makes your product unique

Show, don't just tell – use demos and visuals

Address potential concerns or objections

Offer exclusive launch deals or early adopter benefits

The Role of Design in Product Presentations

Design is not just about aesthetics; it's a crucial element in communicating your message effectively. Good design in a product presentation:

Enhances understanding of complex information

Keeps the audience engaged

Reinforces your brand identity

Makes your presentation more memorable

Demonstrates professionalism and attention to detail

Work with us

Explore our presentation design services

If you’re feeling overwhelmed by the idea of creating a winning product presentation, don’t worry. We’re here to help! Our professional team at Ink Narrates specializes in crafting top-notch presentations that capture the essence of your product and engage your audience.

Don’t hesitate to reach out to us for a consultation. We’d love to discuss your project and see how we can help you create a product presentation that stands out and drives results.

Ink Narrates is a Presentation Design Agency .

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Presentation Design 101 [The art of visual storytelling]

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Product Presentation Guide: Archetype, How to Adapt it to your Product
A Detailed Guide on How to Create a Powerful Product Presentation
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Tips To Create A Powerful Product Presentation Plus Examples
How to create an awesome product presentation

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Presentation Meaning in Kannada |Presentation in Kannada |Presentation in Kannada Dictionary
Why Product Presentation Matters

COMMENTS

11 Product Presentation Examples Driving Business Results
A product presentation is a business slide deck that highlights a product's market, key features, advantages, and unique value proposition. It’s crafted to inform potential customers, investors, or partners—with the goal to inspire action, such as making a purchase or investing in the product.
10 Steps to Creating a Powerful Product Presentation - Visme
Product presentation is the process of introducing a new or rebranded product to your audience. During product presentations, you'll dig deep into how your product works, how it will address customer pain points and the specific benefits it will bring to them.
Create a Powerful Product Presentation with These Helpful 19 Tips
A product presentation is a business PowerPoint or Google slide deck that showcases a product’s market, key features and unique value proposition. Its main goal is to inform and inspire action, whether making a purchase or investing in the product.
Product Presentation Examples | 2024 Ultimate Guide
A product presentation is a presentation you use to introduce your company’s new or renovated product, or a newly developed feature, for people to get to know more about it. In this type of presentation, you’ll take your audience through what it is, how it works, and how it helps solve their problems.
Product Presentation: Best practices & templates for success
Product presentation is the process of bringing your product in front of your customers, whether it’s a new product, or an existing product with new features. As the name suggests, it involves a presentation (product presentation slides) during which you take potential customers through the details of your product, including what it is, how ...
Product Presentation Guide: Archetype, How to Adapt it to ...
A perfect product presentation is a seamless combination of a set of slides and the speech to go with it. Typically, a product presentation showcases a product’s key features, benefits, and advantages using persuasive and engaging communication techniques to generate interest and drive sales.
Tips To Create A Powerful Product Presentation Plus Examples
A product presentation serves as a means of communication to showcase a product’s noteworthy attributes and advantages. It also exemplifies how the product addresses a specific problem or fulfills a particular requirement.
The Art of Product Presentation: Elevating Brand's Impact - Ecwid
Product presentation, or the way you present a product, is an art form that entails persuasive storytelling, strategic planning, and engaging communication. It goes beyond simply showcasing a product.
Product Presentation [What, How, Why & When] - Ink Narrates
A product presentation is an opportunity to showcase your brand’s shining star: your product. Whether you’re presenting a new gadget, a fancy piece of software, or a life-changing service, it’s your chance to really show off what you’ve got.