write an amazing cover letter 3 golden rules

Write an Amazing Cover Letter: 3 Golden Rules (Template included)

TLDR This video script offers valuable insights on crafting an effective cover letter, emphasizing its emotional impact over a resume. It outlines three key strategies: creating a compelling hook by connecting with the company, ensuring each sentence serves a purpose, and using a clean template with attention to white space. The script shares a success story of securing multiple job offers by applying these principles, and concludes with a unique formatting tip to make a cover letter stand out.

• 📄 The importance of a cover letter is highlighted as it can evoke emotion, unlike a resume, and can help secure a first-round interview.
• 🔑 A good cover letter should start with a 'hook' that connects the reader to the company and keeps them engaged beyond the first paragraph.
• 🔍 Research is essential to create a compelling hook; it involves speaking with industry professionals and reviewing customer testimonials for relevant software products.
• 🤔 The hook should be relatable to the reader, often a recruiter or hiring manager, and should not be overly ambitious but rather insightful about the company.
• 📈 The cover letter should be purposeful, with each sentence having a reason for being there, focusing on why the applicant is a good fit for the position.
• 📊 Amanda's example shows how to use personal experiences and relevant achievements to tie into the job responsibilities and demonstrate project management skills and reliability.
• 📝 The cover letter should avoid generic introductions and instead focus on the applicant's unique qualifications and reasons for interest in the role.
• 📑 A simple template with attention to white space makes the cover letter more readable and professional-looking.
• 🖌️ Including a relevant job title below the applicant's name can be beneficial for automated resume screening processes.
• ✨ A unique header with the first letter larger than the rest can give the cover letter a distinctive and professional appearance.
• 💡 The video offers a template download for those who want to replicate the cover letter format discussed in the script.

Why is a cover letter considered more important than a resume in some aspects?

- A cover letter is considered more important because it can evoke emotion in the reader, something that even the best resume cannot do.

What are the three key things that Amanda did in her cover letter to land multiple job offers?

- Amanda hooked the reader by mentioning a connection with the company, was purposeful about the information she included, and used a simple template with attention to white space.

Why is it crucial to hook the reader in the first paragraph of a cover letter?

- Hooking the reader in the first paragraph is crucial because it keeps them reading past the first paragraph and onto why the applicant should be considered for the position over other applicants.

What common perception did Amanda mention in her cover letter to hook the reader?

- Amanda mentioned the common perception that all entry-level consultant positions in the Big 4 firms are the same.

How did Amanda demonstrate her proactive nature in her cover letter?

- Amanda demonstrated her proactive nature by mentioning that she attended five career fairs and spoke with over 20 professionals.

What is the significance of mentioning a connection with the company that is relatable to the reader?

- Mentioning a relatable connection with the company helps to ensure that the reader, often the recruiter or hiring manager, can relate to and understand the applicant's interest in the specific company.

Why is it important for each sentence in a cover letter to have a reason for being there?

- Each sentence should have a reason for being there to ensure that the cover letter is concise and every piece of information contributes to the applicant's case for being considered for an interview.

How did Amanda highlight her relevant achievements in her cover letter?

- Amanda highlighted her relevant achievements by mentioning her experience interning in management consulting firms, working on a $2 million project, and receiving recognition for her project management skills and reliability.

What is the purpose of using a simple template and paying attention to white space in a cover letter?

- Using a simple template and paying attention to white space makes the cover letter more visually appealing and easier to read, which can make a positive impression on the reader.

What is the 'power tip' for cover letter formatting mentioned in the script?

- The 'power tip' for cover letter formatting is to make the first letter in the header two sizes larger than the rest, creating a unique yet professional-looking header.

How can a cover letter convey the applicant's personality and skills to the recruiter?

- A well-crafted cover letter can convey the applicant's personality and skills by using a personalized hook, purposeful information, and a professional yet engaging writing style.

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• The 3 Rules of Addressing Your Cover Letter

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Sitting down to write a cover letter can be one of the most difficult activities in your life. A host of questions can arise —

Whom do I address this letter to, the boss? Or the hiring manager?

Do I write in the third or first person?

Do I include team achievements, or do I specifically mention my solo projects?

What if ……….

And suddenly, you end up with absolutely nothing but a blank page that you stare for hours in frustration. Not to worry, this is completely normal for every individual when trying to produce something creative. Our brain tends to overthink and ends up shutting down in the process.

Your best bet is to forget writing the letter, make a hot cup of cappuccino and take a nice long nap. Once you are back, you can take a few pointers from this page and write yourself a stunning cover letter and you will be able to better understand the guidelines for creating one.

THE IMPORTANCE OF COVER LETTER FORMAT AND WHY IT CAN HELP YOU LAND THE JOB

The cover letter represents a piece of you that is converted into words. However, while most candidates are highly talented in their endeavors, they can be poor writers. Unfortunately, a poorly written cover letter can demonstrate your talents as average to the hiring manager . Avoid writing just about everything in your cover letter and come up with dissected sections.

Take a piece of paper and list the most important information that is required by the hiring firm. Skillsets, accomplishments, statistic-backed data, a portfolio, a personal website, etc. Now place the less important information such as your goals and hobbies further down the cover letter.

Ensure you place information starting with the most important and ending with the least relevant. This is one golden rule that can immediately make your cover letter stand out compared to your peers.

You don’t necessarily need to possess exceptional writing skills to put down things about you on paper. When in doubt, always maintain a simple style of writing without the use of fancy jargon to complicate your cover letter.

While using fancy words can be immensely tempting, it can also demonstrate your ignorance when you use a word you don’t fully understand.

Another thing to keep in mind is to always update yourself with samples of the latest cover letters. The cover letter format that worked 5-years ago may have had several modifications and employers tend to take notice of little things such as this.

Ensure you read up on the best cover letters listed by career experts on the internet and promote yourself in an efficient manner.

To showcase a genuine interest in the company it’s necessary to refer to the hiring company by name in your cover letter. It’s important to also direct your attention towards the company you are applying to and make fine points on why you would make a great employee.

To get a more detailed walkthrough on how to write a splendid cover letter , continue reading on.

THE NECESSARY INFORMATION FOR AN IDEAL COVER LETTER FORMAT

The following information is mandatory when writing a cover letter, always maintain the same flow of information without omitting these critical sections.

Subject Line (If sending by e-mail)

If you are sending the cover letter by email, it’s necessary to add a subject line involving your application and the job you’ve applied to. To keep things simple, you should always put your “Full Name” and “Job Description” as your subject line.

If you’ve been provided with an appointment number, it’s necessary to quote the number in your subject and ensure the verification process is smoothly conducted. Never give a reason to complicate a simple procedure because you used the subject line to type out a sentence or phrase.

Contact Information

Your personal information — how else is the employer going to contact you if you made the cut? It’s vital to list e-mail, contact address, mail, phone number, website, etc. the more information you showcase, the more confidence the employer has in you.

Ensure your contact information is updated with your current residential address. Never goof up on your pin code, it’s the best way the post master can ensure the location of your area is right. Provide an alternate phone number for the company to contact you, in case you’ve got a bad reception, or your battery runs out on your primary number.

Body of Cover Letter

The body of your cover letter is where the magic happens, this is the portion that is read by employers over any other section. Hence, this is where you need to place the most emphasis while putting your professional achievements down.

Give yourself a good idea on the type of professional story you want to go with. Remember, this is an extremely crucial section. Employers usually skim every other detail to get to this part, hence, make it your best. The first paragraph must have extremely engaging content to grab their attention.

The ability to separate your sections into clear and concise paragraphs allows the reader to absorb information conveniently. If your cover letter were just giant blocks of texts, the employer may just stop reading midway and proceed to the next applicant. Don’t post irrelevant information that doesn’t concern your role in the company.

Any other information can be discussed during the face-to-face interview phrase. Strictly, maintain a short and concise cover letter explaining your role, your accomplishments, special projects, and what you can offer to the company.

Concluding Details

If you must include details about yourself that aren’t relevant but play an important role in you getting selected, place it at the bottom of your cover letter.

If you’ve recently attended a workshop conducted by the employer of the company or if you’ve received a reference from a friend working in the company — present these details at the end as they play a very little role in your selection process.

Offer gratitude to your employer for taking time to read your cover letter and sign off with a professional tone.

Signature & Date

Every professional must attest his signature to the bottom of the cover letter to show ownership. Include the date to ensure your cover letter stays relevant. Optionally, you can also create a 2-line disclaimer stating the cover letter has been written by you and is true to the best of your knowledge.

The disclaimer isn’t required but sometimes it can show the extra effort without being too obvious.

This phenomenal video by Aimee Bateman covers all the required information that you need to include in your cover letter to stand out among your peers.

3 RULES TO ADHERE TO WHILE ADDRESSING YOUR COVER LETTER 

1. ensure content is free from grammatical and spelling errors.

There’s nothing more bother some for an employer to go through than a cover letter that’s put together by a 5-year old. If you have the necessary talent, then you need to showcase your skills through a perfect and error-free cover letter. Ensure you proofread your cover letter 4-5 times before you submit it to dig out any unnecessary vocabulary that might have slipped through while creating your first draft.

Ensure your paragraphs are simple and clutter-free. For a quick reading test, create your cover letter and hand it over to a friend and have him read it out to you. You can quickly find the hidden errors just by having an outside source read it out loud. Written words may seem fine on paper, it’s only when you read them that you begin to identify that something’s not right.

Never relist the same point frequently, this will make you sound desperate for the job. No hiring manager will tolerate a candidate that continues to talk about himself rather than explain how he can offer his expertise for the company.

Always write in a tone that matches the company’s profile. For example, if you are enlisting into a fashion company, it’s important to maintain a trendy tone to showcase your expertise in that field. Similarly, if you were to apply for a fitness job, then you need to bring your “A” game and present your ideologies on nutrition.

2. Strictly Professional! Never Change Tone in-between

Treat your cover letter like your first interview except it isn’t a face-to-face interview. Your cover letter is like a part of you that communicates to your employer that you are interested in the job and you present your qualifications in fine writing.

It’s necessary to maintain a professional tone throughout and never switch to a personal tone unless requested so by the hiring manager.

Your cover letter should be phenomenal enough to capture your hiring manager’s attention. Start your cover letter with an enticing first sentence that immediately grabs their attention. Spend the first two lines introducing yourself and don’t try to overdress your cover letter with show words claiming to be a superhuman when clearly the hiring manager isn’t interested .

Present facts instead of bold claims, provide statistics over courageous statements, and grab you manager’s attention with your natural abilities instead of sounding arrogant and out of place. Don’t mess your cover letter with a list of skills, if two skills sound similar such as — great communication skills and motivational speaker. Choose one.

3. When in doubt, Research!

There are many well-written sample cover letters available on the internet if you ever require assistance. Go through as many cover letters as you can and pick out the top 5 cover letters that interests you. Next sort through the relevant sections and sub-sections that make the cover letter a success and implement it into your cover letter format.

By mixing and matching different cover letters, you will ultimately create your very own cover letter and you can add your own description to it. It’s important to get a second pair of eyes to offer judgment on whether the cover letter makes the cut or if it needs more modifying. Although it’s important to be the judge of your own creation, it’s never a bad idea to call upon a friend or family member to oversee your progress.

Provide suitable reasons for the employer to hire you and if you don’t know your strong points, it’s a good idea to surf the internet based on your job description.  A quick search online with your job description will match you with results of career experts demonstrating the strongest abilities of your career. You can then choose to include these terms into your resume.

As a final rule, ensure you cover letter is fine tuned and tailored to meet your company’s standards. Don’t leak out information that isn’t required. If you feel you should include details that aren’t relevant to the topic, don’t write about it. Wait for the interview phase to discuss such matters.

BONUS RULE!

Utilize statistics and numbers to back up your claims.

It’s been proven that employers like to see some sort of figures to get a detailed understanding on the type of jobs you’ve completed. Statistics that can be proven can increase your job success rate. For example, if you’ve led a social media campaign, list the number of followers you’ve raised — such as 2 million followers.

Proven results are generally favored by employers looking to hire new talent over tall claims. A good idea is to strip down all your projects on a white piece of paper and build them back using numbers and statistics. Don’t use vague terms such as —  a lot of, many, several, etc . You wouldn’t be satisfied if the employer were to give you a vague term when discussing your CTC now, would you?

Also demonstrate your strong qualities in replicating the same success to them. Once the hiring manager has confidence in your abilities and has seen your past performances, the choice is easy. You get the job!

Here’s a video walkthrough by ZipJob that compiles a set of tips to help job seekers land their dream job.

FORMATTING GUIDELINES TO FOLLOW

While writing a cover letter, maintain the following guidelines to ensure your reader is interested in your cover letter. By including these formatting rules, you can ensure that your employer will absorb the information even if he were to glance over your interview letter or spend about 10 seconds on it.

The right spacing can add aesthetic points to your cover letter. Ensure only a certain number of sentences make it to a single paragraph and they have a cut off limit. For example, it’s considered good standards to include about 4-5 sentences in a single paragraph before breaking into a new one.

Always write the cover letter as if your employer were giving you only 10 seconds to explain yourself. In those 10 seconds, what is it that you want your employer to know about you and your abilities? Write it down in a piece of paper and ensure you maintain adequate space while creating your very first paragraph.

Proofreading

Every cover letter you send out should be checked more than thrice to ensure you manually spell check. If you use the “Word” document to create your cover letter, turn the automatic spellchecker mode on to fish out the poor grammar.

There are plenty of other tools available on the internet that can assist you in identifying grammatical errors and other irregular terms. Stick to simple English and keep a clean cover letter free of jargons and idioms.

In the modern cover letter where every candidate looks to stand out from the other applicants, the humble font can add a pleasant makeover. Fonts can do wonders when cleverly modified to ensure your employer has a pleasant reading time.

By experimenting with different fonts, ensure the different viewing angles are tested. Use the font that is crispy clear even if you were to read it from a distance. Fonts that distinguish between alphabets are highly recommended. You don’t want your employer to re-read a specific sentence over again because the font isn’t expressing the letters in a meaningful manner.

Remember a cover letter represents your abilities and talents and is an important feature to landing your job interview. In fact, the cover letter is more critical than the face-to-face interview as it lists all your abilities in written form and you don’t have face any nervousness while writing a letter. Always come up with a detailed format and include all the guidelines mentioned in the above sections.

It’s alright to experiment as much as you want during your creative phase but when you reach your execution stage it’s important to keep a short yet informative cover letter that tells a story about you. Maintain a professional tone throughout your interview letter and you will certainly hope to impress your hiring manager .

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Write an Amazing Cover Letter: 3 Golden Rules (Template included)

When it comes to the first round of interviews, your resume may be more important than any cover letter. A good cover letter can arouse readers' emotions. Even the best resume can't do it. So in this video, I will show you the three things my friend Amanda did in her cover letter . In the end, she won multiple positions in management consulting firms and large investment banks. Make sure to stay with us till the end and learn about our cover letter formatting function.

I guarantee you have never heard of it before. let's start. Hi friends. Welcome back to the channel. Before you start writing a cover letter for a full-time job or internship application, you may be wondering, is it necessary? The answer is always the same. A good one will not guarantee that you will get the job, but a bad one will ensure that you will not even pass the first round of interviews.

So let's break down the three correct things in this cover letter. First, this is the most important reminder to attract readers by mentioning the connection with the company. If you do it right, it will let the other person read the first paragraph and understand why you should be more suitable for this position than other applicants. Let's see what Amanda did in her example. "Everyone tells me that the entry-level consultant position in any of the Big Four companies is the same. However, after attending five job fairs and talking with more than 20 professionals, I clearly see that Ernst & Young is in Stand out here." Let's pause here. In this sentence, Amanda did three things. She first attracted readers by mentioning a common perception in the consulting industry that all entry-level positions are the same.

Then immediately refuted that sentence. Then she showed that she was very proactive because she had been participating in job fairs. Finally, she made it clear that some aspects of Ernst & Young stand out for her. Are you a little curious what it is? There is no way to do some actual research in order for you to replicate what Amanda uses for the cover letter hook . First, talk to at least three industry professionals and ask them targeted questions to provide you with specific insights into the position and industry. I have made a complete video about the best information interview questions for asking questions in the coffee chat. I will put the link here and below. But in short, you don’t want to ask general questions, such as "Tell me your daily life", but rewrite it into something similar, "What do you think is the most valuable thing about your current role? " With such sales adjustments, you will prompt professionals to tell you specific examples, which you can use in your cover letter, which in turn shows recruiters that you have undoubtedly completed your homework. Second, if the position you are applying for involves software products, such as Google Ads, Facebook Ads, Office 365, Amazon AWS, Salesforce CRM, you need to visit websites such as G2 and Capterra to view customer recommendations and reviews first-hand, because it will Help you to understand the product in a short period of time .

The final tip is to remember that the connection you mentioned must resonate with the readers of the recruiter or hiring manager. If you are applying for a position at Apple, you may not talk about how you will come up with the next big iPhone idea, but about their emphasis on privacy and how this affects the advertising industry. For all recent graduates, the lower your qualifications for the position, the more important the first paragraph. You need to convince the hiring manager that your motivation, energy, and willingness to learn will make you a stronger complement to the team, not someone who may have more experience but is not interested in the cover letter. Okay, I spent a lot of time on the first tip, because if you don't do it right, nothing else matters because they won't continue reading. Let me know the position you are applying for in the comments section below, maybe I can reply to some hook ideas. Cover letter tip two, be purposeful to the information you include.

In other words, every paragraph in the cover letter, or more precisely, every sentence should have a reason for existence. In Amanda's cover letter, there are no words to waste. The first paragraph attracts the reader, and the second paragraph unfolds on this hook. Many times, job applicants say at the beginning of the cover letter: "Hi, my name is John. I am currently working here and I am applying for this position." Amanda skipped all this because she realized that her resume and online application had already been Tell the recruiter all this information.

The focus of the cover letter should be why she should be considered for the first round of interviews. In our third and fourth paragraphs, Amanda highlighted related achievements related to the responsibilities of the position she is applying for . She did two summer internships at a management consulting company and participated in a $2 million project. She was trained in problem solving and project management skills. She always gets recognition before deadlines. She can have leadership skills, great PowerPoint skills, or a strong background in data analysis. But she knows to pay attention to the most important factors that recruiters are looking for.

Transaction scale, project management skills and reliability. The last paragraph may be more general, because usually you end the cover letter by thanking your readers for their time and emphasizing your strong desire to join their company. Amanda adds a little more personality here. She has relevant work experience that distinguishes her from other applicants and emphasizes her project management ability, which is the core skill of any competent consultant. In addition, professional tips. I just like the way she uses the word "asset" here. Not too arrogant, not too humble, just right. Cover letter tip three. Use simple templates and pay attention to white space. Just look at these two cover letters. Regardless of format, which one do you instinctively prefer to read? It might be this, especially if this person can include all important information in a concise and structured way .

I particularly like the way the name and address parts are in separate columns, which means you don't have too much awkward whitespace. If you have watched my resume video, you will know that I really like colored accents to make your cover letter more individual, while maintaining an overall professional look and feel. Many of you may not know this, but it is useful to add a related job title below your name, because your cover letter will usually be scanned by a robot when you upload it and then look for these keywords. Finally, this is my most important reminder regarding the format of the cover letter . You may notice that the first letter at the top of the title here is two sizes larger than the other letters. This is by design. So let's restore it to the same size. It's 26. Highlight the letter after the first letter and press command + shift + comma twice to reduce it by two sizes. Now, your cover letter is left with a rather unique but professional-looking headline. To reward those who have persisted until now, here is a link to download this exact template so that you can refer to it when you are writing your own wonderful cover letter .

So back to the emotional aspect, I mentioned it at the beginning of the video. After reading this cover letter, the recruiter may conclude that Amanda is witty, she has relevant skills, and she is very motivated. All of this means that at least the first round of interviews is required. Next, be sure to check out my video to learn how to write a great resume. If you are currently in an interview , be sure to check this playlist for common interview questions and answers. See you in the next video. In the meantime, I wish everyone well..

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Write an Amazing Cover Letter: 3 Golden Rules (Template included)

Updated: November 18, 2024

This video emphasizes the importance of cover letters in evoking emotions and making a strong impression on the reader. It discusses key elements of successful cover letters, including hooking the reader, conducting thorough research, and showcasing motivation and willingness to learn. Tips on engaging industry professionals, leveraging customer testimonials, and avoiding redundant information in cover letters are also provided. The significance of using a simple template, optimizing white space, and structuring content effectively for better visual appeal and readability is highlighted. Overall, the video offers valuable insights on crafting impactful cover letters that secure job opportunities.

TABLE OF CONTENTS

Importance of Cover Letters

Hooking the reader, research and preparation, information about software products, emphasizing motivation and energy, purposeful information inclusion, structured content and white space.

Cover letters are crucial and can evoke emotions in the reader, which a resume may not achieve. The video discusses the key elements of a successful cover letter by analyzing a friend's cover letter that secured multiple job offers in top firms.

The importance of hooking the reader by mentioning a connection with the company in the cover letter. Providing examples and insights on how to effectively engage the reader from the start.

The significance of conducting research and gathering specific insights before writing a cover letter. Tips on interacting with industry professionals to enhance the content of the cover letter.

Guidance on researching software products related to the job application and leveraging customer testimonials for a better understanding. Emphasizing the importance of relatable connections in cover letters.

The importance of showcasing motivation, energy, and willingness to learn in cover letters, especially for less experienced candidates. Highlighting the value of being engaging and interesting in cover letter content.

Tips on including purposeful and relevant information in each paragraph or sentence of the cover letter. Avoiding redundant details already mentioned in the resume.

The significance of using a simple template, optimizing white space, and structuring the content effectively in cover letters. Highlighting the visual appeal and readability of a well-formatted cover letter.

Q: What is the purpose of a cover letter?

A: The purpose of a cover letter is to complement a resume by providing more insights into the candidate's personality, motivation, and suitability for the job.

Q: Why is it important to hook the reader in a cover letter?

A: Hooking the reader in a cover letter is important to grab their attention from the start and make them interested in reading further, increasing the chances of getting noticed by potential employers.

Q: How can a candidate effectively engage the reader in a cover letter?

A: A candidate can effectively engage the reader in a cover letter by mentioning a connection with the company, conducting research to gather specific insights, interacting with industry professionals for content enhancement, and showcasing motivation and willingness to learn.

Q: What tips are provided for researching software products related to a job application?

A: The tips provided include researching software products related to the job, leveraging customer testimonials for better understanding, and emphasizing relatable connections in cover letters.

Q: Why is it important to showcase motivation, energy, and willingness to learn in cover letters?

A: It is important to showcase motivation, energy, and willingness to learn in cover letters, especially for less experienced candidates, to demonstrate enthusiasm, potential, and a proactive attitude towards professional growth.

Q: What should be avoided in a cover letter in terms of content redundancy?

A: It is important to avoid including redundant details in a cover letter that are already mentioned in the resume, as this can make the cover letter repetitive and less impactful.

Q: What is the significance of using a simple template and structuring the content effectively in cover letters?

A: Using a simple template, optimizing white space, and structuring the content effectively in cover letters enhances visual appeal, readability, and makes the cover letter more organized and engaging for the reader.

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