unit 8 business applications of social media assignment 2

Unit 8 – Business Uses of Social Media

Explore the impact of social media on the ways in which organisations promote their products and services, a1 social media website, developments in social media – features and target audiences, use of social media to support business aims and needs, a2 organisational uses of social media for business purposes, content formats, focus and meaning, developing an audience, keywords in posted content, direct and indirect advertising, linking to commercial information, relationship between social media websites and organisation’s websites, a3 risks and issues, negative comments on social media sites, time constraints on interaction and roi, unforeseen consequences of posted content, vulnerability to cyber criminals, develop and plan to use social media in an organisation to meet its business requirements, b1 social media planning processes, requirements of the organisation, content planning and publishing, developing online communities, b2 organisational requirements, timescales, criteria for success, b3 content planning and publishing, target audience, publication scheduling, b4 developing an online community, promotional techniques, monitoring and responding to queries, requests, complaints, b5 developing a social media policy, philosophy, honesty, respect, confidentiality and security, company v personal content, legal and ethical, b6 reviewing and refining plans, feedback, communication, documentation of meetings, timescales and solutions, implement the use of social media in an organisation, c1 creating accounts and profiles, creating and customising an organisation’s account, c2 content creation and publication, ensuring content is adapted for different output devices, c3 implementation of online community building, use of tools to help monitor and automate content posting/response, c4 data gathering and analysis, dedicated data gathering and analysis tools, c5 search engine optimisation, search engine optimisation, website interaction, css for animation, web technologies, ai in healthcare, cyberattacks – preying on coronavirus panic.