StandOut CV

What to include in a cover letter

Andrew Fennell photo

A well-written cover letter is the key to capturing the attention of employers and encouraging them to read your CV so that you can secure job interviews.

However, it’s tricky to know exactly what to include in a cover letter.

What essential information should you incorporate to impress recruiters?

This article shows you everything you need to include in your cover letter to be successful in your application, plus three cover letter examples.

CV templates 

What is a cover letter?

Before we begin, it’s important to know exactly what a cover letter is and why it’s paramount.

Knowing these two things will make it easier to write a standout cover letter that catches the attention of employers.

Your cover letter is a friendly introduction that you send together with your CV to would-be employers and recruiters.

It’s a way to say hi, express your interest in the position, and get them excited about your CV.

What to include in cover letter

Build your CV now 

Your cover letter needs to entice hiring managers and recruiters.

Here’s the essential information that you will need to include in order to do that.

Start by addressing the hiring manager

Cover letter address

You will need to begin your cover letter by addressing the person handling the job post to build a rapport with them.

Make sure your greeting is amicable yet professional – don’t make it sound too laidback or unduly formal.

For example, you could address the hiring manager by saying:

  • Hi [Insert recruiter’s name]
  • Hi [Insert department/team name]

To locate the person’s name, you can sometimes find it on the company’s website by going to the “About” page. Search for names such as the hiring manager, internal recruiter or someone from HR. Then use their name in your cover letter.

Alternatively, you can find their name by quickly searching for the company on LinkedIn. You’ll then see a list of employees and most will have LinkedIn profiles . This is a great way to find the correct name.

Include a friendly greeting

When you’re putting together your cover letter , you will need to include a friendly greeting. This shows that you’re someone who can converse well and connect with others.

However, if your friendly greeting is too casual and overly friendly, it won’t look that professional.

On the flip side, if it’s extremely formal and doesn’t have much personal warmth, you may come across as socially distant.

So, aim to be both professional and approachable. For example, begin with a friendly greeting such as, “I hope you’re doing well.”

And don’t forget – your spelling and grammar need to be spot on in your cover letter. Typos and mistakes won’t impress recruiters.

Specify the job you’re applying for

So, you’ve greeted and warmed up the hiring manager with a friendly opening – great.

Next, you need to get to the point and tell the recruiter which position you’re applying for.

You could say:

Include role name in cover letter

Don’t forget – some hiring managers handle numerous job vacancies , so be as precise as you can.

Explain why you’re the best candidate for the position

In the main part of your cover letter describe why you’re suitable for the position in around 3-6 sentences. This is what will encourage the recruiter or hiring manager to explore your CV.

This section gives you a golden opportunity to emphasise what makes you perfect for the position – you must give recruiters a quick overview of your skills , experience, and knowledge.

But, more importantly, connect these skills directly to the requirements of the role you’re applying for.

And don’t be shy – share your achievements to show why you’re the ideal applicant. These are accomplishments and skills you can bring to the company – they prove why you’re a great fit.

Here are some examples of how you can mention your achievements in your cover letter:

  • Project manager – “I’ve successfully managed complicated projects, boosting efficiency by 40% and finishing them well before the deadline.”
  • Teaching position – “I am passionate about the subject of maths and have been teaching the secondary curriculum for over 10 years. I run the after-school maths sessions, and have acted as head of maths for Bentley Secondary School for the past two years – achieving excellent results for both students and the school alike.”
  • Sales position – “In conjunction with my ability to create and deliver long-term sales and marketing strategies in a pressurised environment, I am also multilingual with the ability to speak English, Russian, and Spanish to high standards.”

Conclude and discuss availability

In your final paragraph , say when you’re available for an interview .

For instance, you could say:

“I’m available for an interview at your earliest convenience,” or “I am available for interviewing from 10 th July.”

This communicates your flexibility and enthusiasm and it’s an excellent way to end your cover letter on a high note.

To wrap up your cover letter, include a friendly salutation like “Regards” or “Kind regards”. Not only does this show you’re courteous and have excellent email etiquette, but it also leaves an approachable, positive impression on the recruiter reviewing your application.

End with a formal sign-off

Add a professional signature at the bottom to give recruiters your important contact details.

As well as providing them with various ways to get in touch with you, it also looks extremely professional and demonstrates that you know how to converse in the working environment .

Your professional signature should include:

  • Your full name – This helps hiring managers identify who you are.
  • Your phone number – Give the contact number employers can reach you on. Ensure it’s working and accurate so that would-be employers can get hold of you during the recruitment process.
  • Your email address – Share a professional email address but avoid using excessively casual or unprofessional email addresses like [email protected] or [email protected] .

Optionally, you could include:

  • Your professional title – For example, Key Stage 2 Teacher or Account Manager .
  • Your professional social network – For example, LinkedIn.

Email signatures in cover letter

5 tips for writing a successful cover letter

Here are five tips for writing a cover letter that packs a punch.

Keep it succinct

To ensure hiring managers and recruiters actually look at your cover letter, keep it short and concise.

They’re often incredibly busy people, and receive hundreds of cover letters daily, so aim to make yours between 3 and 6 sentences to hold their attention.

Your cover letter’s job is to engage their interest and make them want to review your CV – it serves as an introduction to the potential employer, demonstrating how suitable you are for the role.

But save the more exhaustive details for your CV.

Read the job advert thoroughly

Before creating your cover letter, you must know what the employer is searching for in candidates. Spend some time reading the job advert thoroughly and ascertain the key responsibilities they’re looking for.

Pay particular attention to hard skills such as specific languages, industry experience, and computer programming.

You don’t need to highlight soft skills such as teamwork or problem-solving because these are standard in many jobs and won’t give you much of an edge over other applicants.

When you know what the recruiter is specifically looking for in a successful applicant, you can present these qualities as you write your cover letter.

Job advert keywords in cover letter

Mention your relevant skills

You want recruiters to notice your CV, right? So show them how your skills and experience match the job requirements.

Begin by carefully scanning the job ad to identify the most significant skills they’re seeking.

Next, describe how your previous experiences have prepared you for these. Be sure to mention any requirements that are absolutely necessary for the job.

Don’t forget – concentrate on what suitable skills you can bring to the table rather than what you want.

For instance, if you’re applying for a marketing role and the job advert specifies you need to be “ excellent at implementing marketing strategie s”, you could say something like:

Mention your relevant skills

State why you’re applying

Recruiters will want to know why you’re applying for the job. So always address this in your cover letter.

Your motivation for applying should be positive and signify your dedication to the recruiter or hiring manager.

For instance, say something like, “After working as a Senior Manager for five years at my current company, I’m keen to take on a larger team in a more specialised market.”

Refrain from negative reasons such as, “ My previous company let me go, and I’m looking for a new position immediately .”

Concentrate on your incentive for applying and what you can offer the employer.

Highlight what you’ve accomplished for employers

If you’re an experienced applicant with a lengthy employment history, it’s best to allude to the results you’ve delivered for your existing or previous employers.

For example, mention things like:

  • Attracting new clients – Explain how you’ve introduced new business opportunities or expanded the customer base through successful outreach, relationship building or marketing.
  • Saving money – State how you have reduced costs, optimised budgets or introduced economic strategies that resulted in savings for the company.
  • Enhancing processes – Mention how you simplified operations, boosted workflow, or implemented new ways to boost productivity within the company.
  • Making successful sales – Share how you surpassed sales targets, landed noteworthy contracts or always contributed to revenue growth.

In your cover letter, give a snappy overview to keep things succinct. Save the nitty-gritty info for your CV.

3 cover letter samples

To give you some inspiration and ideas for what to include in your cover letter, here are three examples.

Student cover letter example

Students still studying at school or university usually write slightly lengthier cover letters because they may lack work experience. This enables them to concentrate on explaining their education and transferable skills.

Student cover letter

Internal promotion cover letter example

You would use this type of cover letter when you’re already working at an organisation and wish to apply for a new role within the same company.

Here, you can present your qualifications, enthusiasm and achievements to showcase why you’re perfect for the position.

Internal promotion cover letter

Experienced candidate cover letter example

If you have more employment history to share, this example will help you see how to showcase your skills and experience to stand out in your job application.

Experienced candidate cover letter

What not to include in a cover letter

Here are five things you should never include in your cover letter:

  • Salary expectations – Never mention your salary expectations . It’s best to talk about this later on in the recruitment process.
  • Personal info – Avoid sharing your home address, age or marital status. This information isn’t relevant to your job application and may lead to discrimination concerns.
  • Embellishments or dishonesties – Never include made-up previous job roles or qualifications that you don’t actually possess. Doing so can put you in an awkward situation.
  • Dear Sir or Madam – Start your cover letter with a friendly “Hi” instead, as the former is a dated greeting that lacks a personal touch.
  • Typos – Never include grammatical errors in your cover letter as these can hurt your professionalism. Always proofread your cover letter and make sure it’s written, and error-free.

What Should You Include in Your Cover Letter? [w/ Tips for 2024]

Background Image

You’ve spent weeks job hunting, and you’ve found the perfect job.

Your resume is all set, and you’re almost ready to send your application.

There’s just one thing left—you’re writing a cover letter to create a flawless job application.

The only issue? You're not sure what exactly to include in your cover letter.

There’s no need to worry! We’re here to help

In this article, we’re going to cover:

  • What Is a Cover Letter
  • What Elements Should Your Cover Letter Include
  • What You Shouldn’t Include in Your Cover Letter

Let’s get started.

What is a Cover Letter?

A cover letter is a document that you send as part of your job application, along with your resume or CV .

The cover letter’s purpose is to introduce you and briefly summarize why your professional background makes you the right person for the job.

On average, a cover letter should be between 250 and 400 words long and fit neatly on one page.

A cover letter is one of your first forms of communication with a hiring manager. It’s your opportunity to present yourself in your own words, stand out from other candidates, and get the hiring manager interested in learning more about you.

Let’s take a look at an example of what a cover letter looks like:

what to include in a cover letter

Why Do Cover Letters Matter?

After you’ve spent so long making the perfect resume , you might be wondering why you should even write a cover letter.

The truth is that while not all employers request a cover letter, you should always include one with your job application.

Adding a cover letter to your job application shows the hiring manager you’re willing to go the extra mile for the job, and you’re not just randomly applying and hoping your application sticks.

A cover letter is your opportunity to give the hiring manager more information about you as a candidate. This is your chance to personalize your application and provide additional information on your skills and experiences that align with what the employer is looking for and that you didn’t have space on your resume for.

But your cover letter is also your chance to go beyond your most important skills and experience. You can use it to talk about your passion for the industry or your enthusiasm to join this specific company’s team and show the hiring manager that you’re serious about the role.

If your cover letter is good, it can complement your resume and get you that much closer to an interview.

A badly written cover letter, on the other hand, could undermine even the best resume and lead to your application getting tossed in the ‘no’ pile, so it’s crucial to get this document right.

Need help preparing for an interview? Check out our guide to the most common interview questions and how to answer them!

What Elements Should You Include in a Cover Letter?

There are a few key elements you need to include to write a successful cover letter .

Let’s take a look at them one by one:

#1. A Professional Template

Your cover letter should be easy on the eyes and even easier to navigate.

This means you have to set the right page margins, adjust the line spacing, choose an appropriate font , and set it to the correct size, all while making sure your text never spills onto page two.

But what if there’s an easier way? 

Just use one of our cover letter templates instead.

Our free resume builder comes with built-in resume templates that you can match with a cover letter template for a stylish application.

You can automatically set your font style, size, and even the dimensions of the paper you intend to print it on - standard A4 or US letter format.

cover letter templates

#2. Neatly-Split Paragraphs

A cover letter should be easy to navigate at a glance.

If your cover letter is a huge chunk of text that fully covers the entire page, without paragraphs or ample white space, it’s going to look cramped and leave a bad impression on the hiring manager.

This is where your cover letter’s formatting comes in. You should divide the contents of your cover letter into a header with contact information, and then split the actual text into an opening paragraph, a main body, a conclusion, and a formal closing line.

Be sure to also use line breaks and bullet points to break up your paragraphs to increase your cover letter’s readability.

This can make it seem less of an overwhelming read to the hiring manager and easier for them to skim through it all to find what they’re looking for.

#3. The Date of Writing

The exact date you write your cover letter may seem like a small detail, but it can actually add an extra touch of professionalism to your job application.

This can help the hiring manager keep track of when you’ve applied for the role, and it reflects your attention to detail .

Just keep in mind that the format of the date should align with the standard in the country where you're applying. For example, in the US , the mm-dd-yyyy format (e.g., May 22, 2024 ) is the go-to, whereas most other countries prefer the dd-mm-yyyy format (e.g., 22 January 2024 ).

#4. Your Interest in the Company

It’s important to tailor your cover letter for the specific job you’re applying for to show the hiring manager that you’re a serious candidate who’s done their homework about the position.

This is why the body of your letter should always include a paragraph where you clearly explain why you’re interested in the specific company.

Start by doing some research on the employer . You have to show the hiring manager that you understand what makes the company unique and how you align with their values and needs.

Think about what you genuinely like about the company you’re applying for. Whether it’s their remote working conditions, their focus on diversity or sustainability, or something else entirely, be sure to mention it in your cover letter.

If you’ve used a product or service that the company provides, say so in your cover letter. On top of that, highlight what specific aspects of the company resonate with your career goals , such as their innovative methods or cutting-edge market strategy, that you want to be a part of.

You can also take the time to explain why you’re excited about the job itself. Talk about how your unique experience and skills make you a suitable candidate and how you’re confident you can contribute to the company’s goals.

Looking to write a cover letter for an internship ? Check out our detailed guide!

#5. A Call to Action

Every cover letter should end with a strategic call to action.

Your call to action can be a polite statement prompting the hiring manager to get in touch with you to go over your application or to discuss how you could contribute to their team.

Adding a call to action at the end of your cover letter shows that you’re proactive and eager to move forward with the hiring process. This highlights your enthusiasm for the role and makes it more likely for the hiring manager to get in touch with you after putting down your cover letter.

Here’s an example of a call to action at the end of a cover letter :

I am very enthusiastic about the opportunity to discuss how my artwork can contribute to Happy Hippo Book Publisher’s track record as the best children’s storybook provider on the market. Please feel free to contact me at the provided phone number so that we can discuss my application further.

Want to give your cover letter an extra kick? Use these tried and tested cover letter tips !

What Sections Should You Include in a Cover Letter?

When writing your cover letter, you can easily split the process into several key sections.

Let’s break them down:

  • Header with contact details. The top of your cover letter should include a designated header where you can input your contact information, such as your full name, email address, phone number, address, and links to any relevant social media. Make sure these details match your resume and double-check for any typos.
  • Company details. Do your research so you know exactly who to address your cover letter to. Add the hiring manager’s name, department, the company’s name, and the company’s address.
  • Personalized greeting. Skip the cliche and impersonal “To Whom It May Concern” and use a more memorable greeting instead. We recommend using “Ms.” or “Mr.” followed by the hiring manager’s last name.
  • Opening paragraph. Your cover letter should start with a brief and attention-grabbing paragraph . This should include a couple of your top skills, an impressive achievement, or a relevant qualification.
  • Main body. Take the time to explain some of your top achievements or skills in more detail, and cover anything you didn’t have the space to address in your resume.
  • Conclusion. Recap the main points in your cover letter so far, then wrap it up with a polite call to action.
  • Closing line. Choose an appropriate closing line to finish your cover letter with and sign your name underneath.

cover letter structure

What Should You Never Include in a Cover Letter?

A cover letter allows you to personalize your application and provide more details about you to the hiring manager.

But that doesn’t mean everything should make the cut.

Let’s look at what you should never include in your cover letter:

#1. Irrelevant information

Your cover letter should be concise and focus on the most relevant details that make you the right candidate for the job.

Hiring managers don’t have all day to spend on your application, and when they’re reading your cover letter, they want to get to the point quickly. If your cover letter includes too many personal anecdotes or irrelevant experiences, like how you worked as a dog walker at 15, they might get bored and stop reading it altogether.

A cover letter is, first and foremost, a professional document, not a personal essay. This means that focusing too much on yourself, as well as your wants, needs, and opinions, is not a good idea.

Your cover letter should focus on what you can do for the employer, not what they can do for you. If you miss the mark here, you’ll come off as an inattentive candidate and won’t be getting an interview.

#2. Overly Long Paragraphs

A dense, difficult-to-read text can discourage a hiring manager from going through your cover letter.

For example, if the body of your cover letter is contained in a single, thick paragraph, the hiring manager might skim over it and miss your main points.

Long paragraphs can also make your cover letter look poorly organized and make you come across as someone with bad written communication skills . Your essential qualifications and skills can get lost in that sea of words and hide the most important information you want to convey.

Overly long paragraphs also imply a lack of consideration for the hiring manager’s time. Keeping your text concise and easy to follow is just as important as the content itself. Otherwise, your cover letter might not catch the hiring manager’s attention at all.

#3. Salary Expectations

Unless the employer specifically asks you to, it’s considered taboo to include salary expectations in your cover letter, and it can even leave a bad impression on the hiring manager.

Talking about money in your cover letter can make it seem like your primary interest in the job is the paycheck. And, while there’s nothing wrong with wanting a specific salary, this can seriously undermine what you want to convey to the hiring manager about your enthusiasm for joining the company and your professionalism.

You should also keep in mind that talking about salary expectations so early on can even put you at a disadvantage in potential salary negotiations . If you mention a high number too early on, the hiring manager might reject your application before you even make it past the initial screening. But if you go too low, you could undervalue yourself.

This is why it’s recommended that you discuss salary expectations during an interview once you already understand the full scope of the role and have more context.

Are you just getting started on the job market? Check out our guide to writing an entry-level cover letter !

#4. Excessive Flattery

Writing a cover letter doesn’t mean writing a love letter to the company you’re applying for.

You don’t need to shower the employer with compliments to get the hiring manager to like you. In fact, if you use too many compliments or describe the company in the exact words they use on its website, you’re going to be severely disappointed.

For example, most companies you apply to may describe themselves as “innovative” or “ team-focused .” If that’s all you can say about them in your cover letter, it tells the hiring manager that you never researched the employer or paid much attention to what they do.

If you genuinely hold the company’s values, mission, or culture close to your heart, there’s no harm in mentioning how they inspire you. Just remember to keep it professional and related to how you can enthusiastically contribute to their work.

#5. False Information

This should go without saying but lying on your cover letter is just as bad as lying on your resume – very bad.

We get it; you want to impress the hiring manager. But exaggerating or falsifying information to make yourself look like the coolest candidate ever can easily backfire.

On one hand, the hiring manager is probably going to catch onto you while reading your cover letter. They’re going to notice the inconsistencies you didn’t pay attention to, and they simply won’t call you.

But it could be even worse. You could land an interview, only to have the hiring manager discover the truth face to face. Your professional reputation could suffer some serious damage, beyond just an awkward interaction during the interview.

Trust us – lying isn’t worth it. You’re capable of writing a standout cover letter without exaggerating anything you can’t back up.

#6. Grammatical Mistakes

You should always proofread your cover letter before submitting it with your job application.

Even when you’re absolutely sure there are no mistakes, sometimes you might miss something that the hiring manager will notice immediately.

This is why we always recommend you do several rounds of proofreading and editing before finalizing your job application.

Start by carefully reading your cover letter out loud. It might sound a little weird, but it helps you notice any awkward phrases or words that are out of place.

Then, run it through a spell-checking tool like QuillBot or Grammarly . They can help you spot any errors you might have missed.

Finally, ask a friend or family member for help. A fresh pair of eyes can read your cover letter and notice mistakes that both you and your robot sidekick might have skipped over.

#7. Complaints About Employers

As a general rule, you should never badmouth your previous place of employment.

If you were unjustly fired or passed over for a promotion for personal reasons, these are best explained during an interview.

It’s important to always maintain professionalism when your past employer or coworkers are brought up, especially in your cover letter.

For example, instead of saying you had enough of a chaotic work environment, you could say you’re “looking forward to joining a team that values structure and accountability.”

Check out these more common cover letter mistakes and keep an eye out while writing your cover letter!

29 Cover Letter Examples

Looking for inspiration? Check out these perfect cover letter examples for different professions.

#1. Customer Service Cover Letter

Customer Service Cover Letter

Check out our full guide to writing a customer service cover letter here.

#2. Marketing Executive Cover Letter

Marketing Executive Cover Letter

Check out our full guide to writing a marketing executive cover letter here.

#3. Medical Assistant Cover Letter

Medical Assistant Cover Letter

Check out our full guide to writing a medical assistant cover letter here.

#4. Consultant Cover Letter

Consultant Cover Letter

Check out our full guide to writing a consultant cover letter here.

#5. College Student Cover Letter

College Student Cover Letter

Check out our full guide to writing a college student cover letter here.

#6. Retail Cover Letter

Retail Cover Letter

Check out our full guide to writing a retail cover letter here.

#7. Team Leader Cover Letter

Team Leader Cover Letter

Check out our full guide to writing a team leader cover letter here.

#8. Actor Cover Letter

Actor Cover Letter

Check out our full guide to writing an actor cover letter here.

#9. Digital Marketing Cover Letter

Digital Marketing Cover Letter

Check out our full guide to writing a digital marketing cover letter here.

#10. Executive Assistant Cover Letter

Executive Assistant Cover Letter

Check out our full guide to writing an executive assistant cover letter here.

#11. Finance Cover Letter

Finance Cover Letter

Check out our full guide to writing a finance cover letter here.

#12. Graphic Designer Cover Letter

Graphic Designer Cover Letter

Check out our full guide to writing a graphic designer cover letter here.

#13. IT Cover Letter

IT Cover Letter

Check out our full guide to writing an IT cover letter here.

#14. Project Manager Cover Letter

Project Manager Cover Letter

Check out our full guide to writing a project manager cover letter here.

#15. Sales Cover Letter

Sales Cover Letter

Check out our full guide to writing a sales cover letter here.

#16. Accounting Cover Letter

Accounting Cover Letter

Check out our full guide to writing an accounting cover letter here.

#17. Business Cover Letter

Business Cover Letter

Check out our full guide to writing a business cover letter here.

#18. Dental Assistant Cover Letter

Dental Assistant Cover Letter

Check out our full guide to writing a dental assistant cover letter here.

#19. Human Resources Cover Letter

Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#20. Nurse Practitioner Cover Letter

Nurse Practitioner Cover Letter

Check out our full guide to writing a nurse practitioner cover letter here.

#21. Receptionist Cover Letter

Receptionist Cover Letter

Check out our full guide to writing a receptionist cover letter here.

#22. Architect Cover Letter

Architect Cover Letter

Check out our full guide to writing an architect cover letter here.

#23. Management Cover Letter

Management Cover Letter

Check out our full guide to writing a management cover letter here.

#24. Physician Cover Letter

Physician Cover Letter

Check out our full guide to writing a physician cover letter here.

#25. Substitute Teacher Cover Letter

Substitute Teacher Cover Letter

Check out our full guide to writing a substitute teacher cover letter here.

#26. Software Engineer Cover Letter

Software Engineer Cover Letter

Check out our full guide to writing a software engineer cover letter here.

#27. Administrative Assistant Cover Letter

Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#28. Mechanical Engineering Cover Letter

Mechanical Engineering Cover Letter

Check out our full guide to writing a mechanical engineering cover letter here.

#29. Attorney Cover Letter

Attorney Cover Letter

Check out our full guide to writing an attorney cover letter here.

FAQs About What to Include in a Cover Letter

Do you still have some questions about what to include in a cover letter? Check out the answers to some of the most frequently asked questions on the topic!

#1. What is a good example of a cover letter?

There are plenty of great cover letter examples for different professions that you can look at.

Overall, a cover letter that’s well done starts with your contact information in a designated header at the top. Next, you have to add the hiring manager’s contact details and include a personalized greeting.

Write a strong opening paragraph that references the job you're applying for and includes a standout achievement or relevant experience that makes you a strong candidate.

Use the body of your cover letter to expand on your key skills and experiences that match what the employer is looking for. Give specific examples to illustrate your greatest accomplishments and how you gained your most impressive skills.

Wrap up your cover letter by recapping your key selling points and including a call to action that invites the hiring manager to reach out to you. Lastly, add a professional closing line and sign your name underneath.

#2. How do you start a cover letter?

The opening to your cover letter should be brief and attention-grabbing.

Your first few sentences should be something that makes the hiring manager want to learn more about you. You don’t want to give them too many details—just enough to pique their interest.

Explain why you’re writing and why you’re interested in the specific role. We recommend including keywords from the job ad , especially ones that match your most relevant skills, experiences, or impressive achievements.

#3. How do you write a unique cover letter?

Your cover letter is your chance to give the hiring manager a unique insight into you as a candidate. It’s your opportunity to stand out from the crowd using your own words.

The best way to write a unique cover letter is to start by researching the company and referencing anything you find attention-grabbing about it. You should be able to easily identify what you like about the specific employer, such as their contributions to the industry, their values, and reputation, and mention it in your cover letter.

Use a polite but conversational tone to convey both your professionalism and personality. Instead of using passive language to explain that you “managed” this or were “responsible for” that, take advantage of action verbs and power words to make your experiences stand out.

Avoid using generic phrases like how you’re a “team player” or have “ leadership skills ” alone, and instead provide concrete examples that back up the skills and experience that make you the right candidate for the job.

#4. Should a cover letter be fancy?

Since a cover letter is a formal document, you might be tempted to make it fancy.

There’s no need to go over the top with your cover letter. Adding too much decoration or creative flair can detract from the information you want to convey to the hiring manager.

Your focus should always be on writing a clear, concise, and well-organized text that gets your point across.

More traditional industries, like law or finance, should stick to minimalistic cover letter templates with a clean and simple layout.

For professionals aiming for creative industries like illustration or graphic design, a bit of color can make your application pop. Even then, it’s important to strike a balance between creativity and professionalism, so your cover letter’s text remains the hiring manager’s primary focus.

Key Takeaways

And that’s all there is to what you should include in your cover letter!

Hopefully, after reaching the end of our article, you feel confident that your cover letter covers all the necessary bases. Good luck on your job hunt!

But before we say goodbye, let’s briefly recap what we've covered so far:

  • Your cover letter should be concise and avoid any irrelevant information. The hiring manager is interested in what you can do for the company, not in any personal information that doesn’t relate to the job.
  • Overly long paragraphs and a messy layout can leave a bad impression. Instead of trying to format everything yourself, use an online cover letter builder.
  • Our online resume builder offers resume templates and matching cover letter templates that you can use to create a stylish and professional job application in minutes.
  • Dedicate a portion of your cover letter’s main body to express your genuine interest in the company and the specific role. Do some research beforehand so you can identify several things you genuinely like about the company and position you’re applying for.
  • End your cover letter with a strategic call to action. This shows the hiring manager you’re eager to make it to the next step of the hiring process, and it makes it more likely for them to reach out to you.

cookies image

To provide a safer experience, the best content and great communication, we use cookies. Learn how we use them for non-authenticated users.

IMAGES

  1. How to Write a Great Cover Letter

    what are 3 things you should include in a cover letter

  2. What To Include In A Cover Letter (With Examples)

    what are 3 things you should include in a cover letter

  3. Write the Perfect Cover Letter With This Template

    what are 3 things you should include in a cover letter

  4. What to Include in a Cover Letter (UK Examples)

    what are 3 things you should include in a cover letter

  5. What To Include In A Cover Letter (With Examples)

    what are 3 things you should include in a cover letter

  6. How to Write a Cover Letter: Useful Tips, Phrases and Examples • 7ESL

    what are 3 things you should include in a cover letter

VIDEO

  1. 3 THINGS YOU SHOULDN#39

  2. 3 Things to Write Down Before Making a Big Decision! ✍️💡

  3. She is Priyanka she can do anything, if you know you know

  4. Perfectly balanced…

COMMENTS

  1. The only 3 things you should include in a cover letter

    Most hiring managers say a good cover letter can make up for a bad resume, according to one new survey.

  2. 7 Key Components of an Effective Cover Letter

    A strong cover letter follows a logical structure to showcase your skills. To meet employer expectations and highlight your top qualities, here are seven sections that every cover letter should include: 1. Header Cover letters generally begin with a header that includes your contact details.

  3. 6 k things to include in a cover letter + 3 examples

    What not to include in a cover letter. Here are five things you should never include in your cover letter: Salary expectations - Never mention your salary expectations. It's best to talk about this later on in the recruitment process. Personal info - Avoid sharing your home address, age or marital status. This information isn't relevant ...

  4. How To Write a Cover Letter (With Examples and Tips)

    If you include your cover letter as an attachment, you can use the same heading as your resume. Avoid generic references to your abilities When possible, tell meaningful anecdotes that tie your skills to concrete problem-solving activities or tangible business results you've worked on in your career. Any candidate can say they possess a ...

  5. What Should You Include in Your Cover Letter? [w/ Tips for 2024]

    #2. Neatly-Split Paragraphs. A cover letter should be easy to navigate at a glance. If your cover letter is a huge chunk of text that fully covers the entire page, without paragraphs or ample white space, it's going to look cramped and leave a bad impression on the hiring manager.

  6. What to Include in a Cover Letter (& What to Leave Out)

    An email cover letter contains most of the same elements as a regular cover letter, but you also need to include a subject line. Your subject line should be something similar to this: Application for [Position] role. When writing an email cover letter, you also don't need to include the hiring manager's name and address.

  7. How to Write A Cover Letter In 2022 (6 Tips And 3 Templates)

    The cover letter is a tool to help introduce yourself in a memorable, personal way during a job application. A well-crafted cover letter goes over information on your resume and expands this information for the reader, taking them on a guided journey of some of your greatest career and life achievements.. Its purpose is to elaborate on the information contained in your resume while infusing ...

  8. Cover Letter 101: Everything You Need To Know

    You should include one to two small body paragraphs to expand on your previous experiences and how they could benefit an employer. Here is an example of one cover letter body paragraph: "I worked as a marketing coordinator for a large retail corporation for three years. There, I learned about email marketing campaigns and how to structure images with copy and subject lines to encourage ...

  9. What to Include in a Cover Letter: A Full Guide for 2024

    What to Include in a Cover Letter? The main step to a successful cover letter is to include all the necessary information in the correct way. And data shows that cover letters are still as important as ever. Don't sleep on writing one. Here are all the things you need to put in a cover letter: 1. Contact Information. What goes in a cover ...

  10. 20 Key Elements To Include In Your Cover Letter

    1. Tailor Your Cover Letter To A Specific Role. If asked for a cover letter, make it meaningful and use the opportunity to show a potential employer you did your homework.