business plan lumpia

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Business PLAN OF Pusong Lumpia

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Preview text, business plan of pusong lumpia, submitted by:, claire lindio, ijean mae bunado, jerelyn pulangas, dearlie tamse, juliet clapano, gerlyn sinconiegue, mike negyl undag, benjie cagalitan, al christian traspe, bachelor of science in business administration, major in marketing and financial management, misamis university, oroquieta unit, miss lovella gildore.

Brief Description of the Project Pure Delight is dedicated to consistently providing high customer satisfaction for its customers who wants to experience something new in their Lumpia. It is basically composed of a banana bud which makes it different from the others.

a. Innovativeness A product is something made to be sold or used. One of the Filipinos great viand is lumpia. Our product is a unique variety of Lumpia namely “Pusong Lumpia” derived from a Banana Bud that suits Filipino taste which is the citizenship of our most target market. The concept of Lumpia is not so new in today’s market. The concept of “innovativeness” plays an important role to achieve the competitive advantage of one business to another.

Company Logo

Pure Delight is the company’s name. In addition to that, the term Pure Delight is derived from the raw ingredient which is a pure banana bud. It is basically pure, for it is not mixed with any other meats but basically a pure veggie-food. We incorporate the term delight for it is delightful to everyone’s taste and budget.

 Al Christian Traspe A twenty-year-old Financial Management student and a resident of Purok 3 Barrientos Street Layawan Oroquieta City.

BACKGROUND AND BUSINESS CONCEPT

Lumpia is a spring roll of Chinese origin commonly found in Indonesia and Philippines – according to Wikipedia, the free encyclopedia. Lumpia is a savory snack or even a viand made of thin crepe pastry skin called “Lumpia Wrapper” enveloping a mixture of savory fillings. Addition to that, we come up into making lumpia with a twist, a lumpia that is made with a banana bud which is common thing in the provinces.

The business is at its humble beginning starting at and quickly branching out towards the community. The idea for “Pusong Lumpia” came about when the group is on the process of innovating something in common which we decided to choose Lumpia as the object for experiment. Later on as the time passed by, Mrs. Juliet C. Clapano, one of the entrepreneurs, think that we could mix a banana bud for this traditional Filipino food.

DESCRIPTION OF THE BUSINESS

The business is a handmade type wherein it will be serving people a new variety of Lumpia. The business is not new to the market since there are some businesses that cater the same product but the concept is distinct from the other, since one of the raw ingredients is mainly Banana Bud which makes it unique and new to customers.

The objectives of the business include: (1) provide a great tasting product yet affordable price to our beloved customers, (2) to gain product recognition in Oroquieta City and other geographic location and (3) to expand and keep business growth consistently. The business will be located along the road where schools are established where it will cater mostly students, passersby who want to have viand and who want something new in their taste that will satisfy them.

The business will give opportunities to those unemployed individuals to make a living and earn in exchange of their hard work and also in the banana farmers who can be our possible supplier of banana heart. In return to our customers, they will receive customer-satisfactory level in purchasing the business product.

VISION AND MISSION OF THE BUSINESS

Our Vision:

The Pusong Lumpia perceives that we can bring the heart of banana into a newer scope of recipe incorporating operations within Oroquieta City, offering cheaper prices in which it is a competitive advantage over other competitors.

Our Mission:

To provide a healthier means of Lumpia in a nutritious mannerthe

The marketing plan covers the description together with its target, it is the blueprint and the outlining of all business activities and all marketing efforts. It also incorporates the different marketing strategies namely the product, price, place and the promotional technique.

TARGET MARKET

The target market is basically local students on the City which are segmented according to their levels such as the High School and College Level.

PRODUCT: ITS NATURE AND SUSTAINABILITY

A product is something made to be sold or used. One of the Filipinos great viand is lumpia. Our product is a unique variety of Lumpia namely “Pusong Lumpia” derived from a Banana Bud that suits Filipino taste which is the citizenship of our most target market.

FUTURE PRODUCT PLAN

We will be having a spicy variant with different flavors of sauce.

PRICING SCHEME

Price is said to be the amount of money that you pay for something that cost – which is defined in Merriam Webster Dictionary. In line with our product offering and its cost, we will incorporate the pricing strategy which is the “Penetration Pricing Strategy” which it was stated by David Kurtz that it involves relatively low entry price compared to the other offerings. This initial low price will help secure or be accepted in any target market effectively based on its affordability.

FUTURE PRICING PLAN

We will be incorporating discounts and loyalty cards for those frequent-buyers.

PLACE/DISTRIBUTION CHANNEL

It is located at the heart of the City, where customers like students frequently passed by as it is easily accessible for it is located along the highway.

We will equip our outlet with modern furniture and aim for cleanliness and an open feeling to our customers. The space selection is chosen based upon the following:

 Easy access  Located in the heart of the City  Near a school  Along the road

All of these qualities are consistent with the goal of providing a top-quality viand experience.

FUTURE PLACE/ DISTRIBUTION CHANNEL

We are working to have another branch within the province, nearby the main outlet.

PROMOTIONAL TECHNIQUE

We will use different variations of promotion. First is to have outdoor signage to be visualized by a tarpaulin in our outlet. Next is to create consumer awareness. People nowadays are often connected through internet as well as sharing of information through networks. Creating a facebook page for the Pusong Lumpia and post it to different groups in the social media website will effortlessly advertise the product without cost.

We are basically operating locally in the City of Oroquieta wherein the most efficient way to reach local communities is the radio advertising. We position our product through the use of technological inputs because it is the most efficient inexpensive and fastest way to reach people.

Multiple Choice

Course : Applied Research In Business (MIS 781)

University : la salle university.

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