The University of West London
Event experiences: design, management and impact.
Berridge, Graham (2015) Event experiences: design, management and impact. Doctoral thesis, University of West London.
The papers submitted for this PhD by publication represent research centered on event experiences and their design, management and impact. They are the result of research projects that have produced seven published peer-reviewed papers and one book. The body of work has made an original, significant and sustained contribution towards the development of an emerging field of study in events. The work has made a major contribution towards furthering understanding of the human experience that results from the management of events, their design and their impact. At the heart of this submission is a consideration for how events are experienced and what factors and components contribute to the depth of that experience. The majority of papers analyses and reflects upon the construction of experience settings (their design) and essentially seeks knowledge to identify the variables that shape any experience of events (Ryan, 2012). In doing so the research undertaken has embraced a less restrictive set of methodologies usually afforded by statistical exercises in favour of a more embodied, immersive and participative approach. This has included not only observation and autoethnography, but also reflection on that which has been observed. In turn this reflection and analysis has drawn upon a range of theories and models to advance understanding of the social occasions that we call events where human interactions with the designed programme and environment illicit a range of responses that may culminate in a memorable and unique moment in time. The research therefore touches upon the emotional response to event experiences, the study and interpretation of the meaning of events, and notably their signification to an intended audience. In the course of this research I have evaluated and reflected upon the study and practice of event management across a range of event types and genres. Seeking to initially clarify the role of design in creating event experience led me to questioning the paradigmatic model for event management and resulted in the development of an alternative consideration for event planning and management - Event Experience Design Framework (EEDF). Unlike existing models this places design as the central and pivotal driving force that inhabits all areas of the event management process and upon which all events should then be based. The contribution of this body of work can therefore be summarised as follows: 1. Development of a paradigmatic concept that places design as the central and essential practice that underpins the planned event experience. 2. Theoretical positioning of how designing event experiences impacts on stakeholders 3. Recognition and application of theoretical models and tools relevant to event design and creativity, and further use of conceptual models to analyse experiential outcomes 4. Identification and awareness of the broader socio-cultural impact of planned events This submission provides evidentiary material that I have made a positive and meaningful contribution to raising the profile of events through research, teaching and learning by an acknowledged excellence in events management education and as a recognised (and first) National Teaching Fellow in Events. Furthermore, the submission provides a reflection on this research and development that has enabled me to make such a pivotal contribution to the field. It concludes with an outline of plans for the future.
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to the thriving need of event management, society has been demanding than ever because people need professional management of events in many fields and sectors (Getz 2007, 2). Moreover, this thesis contributes an event manual about the Annual International NIBS Conference 2014 to the Network of International Business Schools (NIBS).
Event Experiences: Design, Management and Impact A thesis submitted in partial fulfilment of the requirements of the University of West London for the degree of PhD by Published Work ... areas of the event management process and upon which all events should then be based. 2 The contribution of this body of work can therefore be summarised as ...
3 Submission of Thesis and Dissertation National College of Ireland Research Students Declaration Form (Thesis/Author Declaration Form) Name: Abraham Akhaghoria Okhiria Student Number: 19109946 Degree for which thesis is submitted: MSc in Marketing Title of Thesis: The role of strategic marketing in Successful Event Management Date: 17th August 2020 ...
sion is to study event management in aspects ranging from planning through im-plementation, to post-event evaluation. This is believed to provide the author with relevant knowledge on how Event Management works in practice. 1.2. Structure and Restrictions . The thesis consists of three main parts, namely the introduction, the theoretical
The first chapter of this thesis examines event management focusing on its main aspects. After briefly explaining what it is and recent developments, the event elements and the five steps of the event management process (research, design, planning, coordination and evaluation) will be described.
Marketing in Event Management Year 2013 Pages 40 The primary aim of the thesis is find out the importance of marketing in event management. It carefully explains various terminologies related to event management and marketing; and the latter's importance in executing an event successfully.
- How are the methods applied in events management? 1.2 Study Structure The thesis is formed by six chapters including this chapter which indicates topic, goals, research question and main content of the thesis. The second chapter illustrates in details about events management. All of the common factors such as types of events, events industry ...
Unlike existing models this places design as the central and pivotal driving force that inhabits all areas of the event management process and upon which all events should then be based. The contribution of this body of work can therefore be summarised as follows: 1. ... PDF Graham Berridge PhD Thesis March 2015.pdf - Accepted Version Download ...
Page | ii Declaration Name of candidate: Sven Damm This Thesis/Dissertation/Research Project entitled: The implications of best practice event management when applied to small-scale local events is submitted in partial fulfilment for the requirements for the Unitec degree of Master of Business. andidate's declaration
HOLISTIC PERSPECTIVE ON EVENT MANAGEMENT Introduction Types of events 2.1 Special events 2.2 Hallmark events 2.2.1 Types of Hallmark events 2.3 Mega events 2.4 Festivals 2.5 Fairs, exhibitions, expositions and shows 2.6 Sport events 2.7 Cultural events Rationale for hosting international events Event management 4.1 Planning for an event