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Surveys, Video and the Changing Face of Agile Research
Building a Research Technology Stack for Better Insights
The Importance of Delegation in Managing Insight Activities
Common Insight Platform Pitfalls (and How to Avoid Them)
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Closing the Client-Agency Divide in Market Research
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What is a market research and insights playbook, plus discover why should your team consider building one.

31 Inspiring Market Research Quotes

Chris martin, how to use synthetic data in market research.

In recent years, the rapid advancement of technology and data analytics has revolutionised working p...

Dr Katharine Johnson

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One of the most fascinating aspects of research is its omnipresence. The practice of gathering data, analysing it and generating insight be applied in a staggering variety of setting – from science to social studies, business to politics and beyond. As well as its multitude of applications, research can also draw on a range of subject matter to improve and better the practice.

This means there is a lot of inspiration out there for researchers, and also a broad range of ways it can be applied. It is important to remember that research does not exist in a vacuum. It is surrounded by business operations, drawing on ideas that improve insight, process, communications and more. However, it can be easy to forget this – to fall into ‘research blinkers’ that narrow our field of view. These quotes have been collated to remind us of the unique, privileged position market research occupies and provide a taste of fields it can lean on.

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The Role of Market Research

Generating Insight from Research

Blending research and innovation, integrating voice of customer data.

What are your favourite market research quotes - did they make our list? Leave a comment below to let us know which research & insight quotes you think are best and join the conversation.

About FlexMR

We are The Insights Empowerment Company. We help research, product and marketing teams drive informed decisions with efficient, scalable & impactful insight.

About Chris Martin

Chris is an experienced executive and marketing strategist in the insight and technology sectors. He also hosts our MRX Lab podcast.

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