sample product manager cover letter

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25 Product Manager Cover Letter Samples & Guide for 2024

Product Manager Cover Letter
Product Manager Cover Letters by Experience
Product Manager Cover Letters by Role
Writing Your Product Manager Cover Letter
Product Manager Cover Letter FAQs

Product managers wear many hats, handling what arises during a product’s life cycle. Primarily, you ensure a company’s products align with its goals, mission statements, and strategies.

Strong management skills like effective communication, task organization, and collaboration come into play. Analytics, quality assurance, and leadership are also core to a good product manager’s skill set . After all, you bridge the gaps between departments and specialists to handle every aspect of production with finesse.

Now, it’s time to communicate your value to recruiters, and that doesn’t just mean building a jaw-dropping product manager resume . You’re not exactly pumped to write a cover letter for a product manager, but we’ll simplify the process with our 25 examples and free cover letter builder .

Product Manager Cover Letter Example

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Official product manager cover letter template

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123 Puzzle Court Salt Lake City, UT 84101 (123) 456-7891

January 18, 2023

Virgil Hoffman HandStand Promo, Hiring Manager 1770 S 5350 W Ste 100 Salt Lake City, UT 84104

Dear Mr. Hoffman,

When a former employer purchased your pieceless puzzle mousepads several years ago, I was intrigued by HandStand’s innovative ideas. Now, with my successful history of product design leadership, coordination, and KPI tracking, I am ready to roll up my sleeves and work side by side with your sales and marketing teams. My versatile talents and background empower me to optimize every aspect of the life cycle to develop unique, creative, and quality products for the world’s top brands, which will only bolster HandStand’s remarkable brand reputation.

My rapidly growing prowess in Google Analytics kickstarted my journey in product management as I pinpointed weak spots in Rethink’s production strategy. Data visualizations soon became another of my signature strengths, enabling me to monitor KPIs and translate them into easily digested reports that eliminated 8 manual reporting hours each week. As such, I became increasingly proactive in identifying areas of underperformance and providing actionable solution plans that improved customer lifetime value by 34 percent.

Later, Learning Without Tears noted my thirst for advancement and positioned me to lead a product design team of 6, connecting employees and contractors to form a cohesive team that turned each new design project into a successful product. After many hours of hard work facilitating cooperation among the design team and other departments such as development, operations, and quality assurance, I proudly led the development of a new SaaS product that accumulated 163,000 users within its first year alone.

As a product manager, I see every potential obstacle and pain point as an opportunity to strategize, collaborate, and lead my team to success, making me the ideal candidate to uphold HandStand’s values of innovation and unsurpassed product quality that will inspire both companies and individuals alike. I appreciate your consideration and look forward to meeting you soon to further discuss this exciting opportunity.

With sincere thanks,

Angie Jones

Enclosures: Resume Application

Why this cover letter works

Do your homework, and it will show! Angie opens with a line mirroring the job description about rolling up her sleeves and working hard, showing that she’s put effort into her application.
To connect your skills and abilities to the company, visit its website, look through its blog, or try to find some outside articles about the company that will help you understand its vision and goals.
Based on the product manager job description and the fruits of your research, try to identify the company’s most pressing challenges and address

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Director of Product Management Cover Letter Example

Copy this text for your Director of Product Management cover letter!

123 Puzzle Court Detroit, MI 48202 (123) 456-7891

April 1, 2024

Olivia Jones Verizon 123 Fictional Lane Detroit, MI 48202

Dear Ms. Jones:

With cultivated skills directly applicable to leading a cutting-edge product management team, I am eager to apply for the post of director for product management. My experience has sharpened my ability to envision products that not only exceed customer expectations but also anticipate market trends.

In roles such as lead production manager and senior product manager at Art with a Heart, I’ve showcased strategic planning and implementation skills by translating concepts into tangible outcomes, akin to developing comprehensive product roadmaps. Collaborating with diverse teams has further strengthened my leadership abilities, enabling me to effectively mentor and foster a culture of collaboration.

My time at the American Visionary Art Museum as an art studio assistant equipped me with innovative problem-solving skills, resulting in a notable 94% increase in studio organization and efficiency. These experiences underscore my capacity to identify process improvements and implement effective solutions, crucial for orchestrating the product development process.

I am enthusiastic about merging my creative insights with strategic acumen in this role, contributing to the development of best-in-class products. I look forward to discussing how my background and skills align with your product management team’s goals. Thank you for considering my application, and I am available at your convenience for an interview. Sincerely,

Enclosures: Resume Application form 2 Letters of recommendation

Including experiences as a lead production manager and a senior product manager sheds some light on your suitability for the advertised role. The message is clear: you’ve proven yourself in equally challenging positions and you’re ready to take on more responsibilities.

VP of Product Management Cover Letter Example

VP of product management cover letter template

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123 Puzzle Court Albuquerque, NM 87101 (123) 456-7891

Mason Martinez Cardinal Solutions 123 Fictional Lane Albuquerque, NM 87101

Dear Mr. Martinez:

Bringing a background in landscape design and a bachelor of science from Cornell University, I’m eager to apply for the position of VP of Product Management. With experience in project delivery and client satisfaction, I’ve utilized technology and leadership to optimize efficiency and meet ambitious deadlines.

In previous roles as a project lead and product supervisor at Delight and Timeless Company respectively, I’ve managed end-to-end project lifecycles, improving delivery times by 23% and enhancing client engagement through strategic technological integrations. I’m adept at cross-functional team leadership and proficient in tools like SketchUp, QGIS, and Microsoft Project.

My focus on customer needs and passion for innovation, skills honed during my time at Top Line Production, align well with the demands of strategic product roadmap development. I’m excited about the opportunity to contribute to your company’s success in product management.

Thank you for considering my application. I look forward to discussing how my background can benefit your esteemed team at Cardinal Solutions.

Diego Fernandez

Enclosures: Resume Application form 2 letters of recommendation

The use of definite numbers here such as “improving delivery times by 23%” would work magic and get you close to the door. Look back to your past roles and choose metrics that paint you as a team leader and top performer.

Senior Product Manager Cover Letter Example

Elegant senior product manager cover letter template

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203 Learning Avenue San Mateo, CA 94403 (123) 456-7891

Paul Lee IXL Learning Hiring Manager 777 Mariners Island Blvd #600 San Mateo, CA 94404

Dear Mr. Lee,

IXL Learning transformed my children’s education when their school closed during the pandemic and even supplemented their learning after they returned with fun and easy-to-understand methods. This experience has renewed my appreciation for education, and I’m eager to bring an atypical but well-rounded background to ambitiously propel IXL’s products forward.

I’m excited to dive into your upcoming teacher dashboard and analytics projects and have always thrived in the challenges of analyzing KPI failures and translating vast amounts of data into usable improvement strategies so that my cross-functional teams could take action. After collaborating with several departments at Outschool, I optimized a SaaS product to improve task and milestone organization that scaled to over 100K users and boosted customer satisfaction rates by 19 percent.

My eagerness to learn more about product lifecycles has helped me negotiate with countless vendors during the early production phases. I thoroughly analyzed shifting market trends to further each partnership, presenting stakeholders with thoughtfully strategized solutions and saving them over $8.7K in just two years. I also planned and led a long-term signup test, eliminating weak points and increasing loyal, happy customers by 41 percent.

My ability to think outside the box will enable me to oversee any project from inception to completion, no matter how unconventional. I am eager to apply my experience in SaaS, KPI monitoring, and stakeholder management to revolutionize product development and analytics for teachers implementing IXL Learning. I can also provide overarching guidance and help all team members surpass each new, exciting goal. Please reach out to me with any questions as I would love to show you how I can boost team efficiency and student motivation.

With gratitude,

Tracy Rodriguez

Enclosures: Resume Application 2 letters of recommendation

If you research the company, you can uncover what they want in a senior product manager as well as their company objectives. This is potential material for a great intro!
Connect with the company right away by showing your interest instead of stating it.
Look at the senior product manager’s job description and your research to get a glimpse into the company’s obstacles and focal points so you can reference them.

Assistant Product Manager Cover Letter Example

Assistant product manager cover letter template

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123 Puzzle Court Orlando, FL 32802 (123) 456-7891

Aiden Lee Walt Disney Parks and Resorts 123 Fictional Lane Orlando, FL 32802

With a solid background in food service management, notably at Sodexo where I refined my skills in driving sales growth, managing customer feedback, and achieving revenue targets, I believe I possess a diverse skill set that translates effectively to the realm of product management. My tenure in food service management has provided me with a robust foundation in critical thinking, meticulous attention to detail, and adeptness in managing multiple priorities—skills directly applicable to the assistant product manager role.

My experience in closely tracking market trends and consumer preferences, particularly in adapting food offerings based on consumer demands, aligns seamlessly with the responsibilities of conducting market research and analysis. Additionally, my track record in project coordination and cross-functional collaboration ensures the efficient execution of initiatives, mirroring the responsibilities outlined in the job description for supporting product development and managing project timelines.

I am particularly attracted to this opportunity at your company because it allows me to leverage my strong organizational and communication skills in a product-focused environment. The prospect of collaborating with design, engineering, and marketing teams to innovate and create exceptional products excites me greatly.

With a dedication to delivering high-quality results and a meticulous approach, I am confident in my ability to make meaningful contributions to your team and support the product management process from ideation to launch. I am eager to apply my background in managing complex operations and my passion for driving product success to your esteemed organization. Thank you for considering my application.

Enclosures: Resume Application Form 2 letters of recommendation

Follow Raj’s assistant product manager cover letter script where he highlights his track record of successful product management and the ability to work with cross-functional teams. Ideally, position yourself as part of a solution that the company needs.

Junior Product Manager Cover Letter Example

Junior product manager cover letter template

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123 Puzzle Court Atlanta, GA 30302 (123) 456-7891

Zoey Mitchell Delta Air Lines 123 Fictional lane Atlanta, GA 30302

Dear Ms. Mitchell:

Backed by my recent position as a lead data analyst at BlueCross BlueShield Of South Carolina and my academic accomplishments at the University of Connecticut, I bring a blend of technical and analytical expertise suited to this role. My experience in data analysis and project management, combined with a keen interest in leveraging technology to address business needs, aligns well with the requirements of your product management team.

Throughout my career, I’ve shown a knack for analyzing market trends and understanding consumer needs, using advanced data analytics and AI models to predict sales and plan inventory effectively. I firmly believe in the power of data-driven decision-making to shape product strategy and improve market positioning. With my technical expertise, including proficiency in Python, NodeJS, and various data visualization tools, I can provide valuable insights and support for product development and strategy execution.

My background involves close collaboration with diverse teams to drive the migration of critical business processes and create essential performance dashboards. This experience has refined my project management and interpersonal skills, directly aligning with the responsibilities outlined in the job description, from guiding product roadmaps to fostering collaboration across departments for successful product launches.

I’m excited to contribute to crafting innovative product solutions that meet market needs and drive your company’s growth. Thank you for considering my application. I’m eager to discuss how my background, skills, and enthusiasm can contribute to your team’s objectives.

Elena Petrov

In this case, an elegant template would be a great choice. It allows you the room to include everything important without clutter. Keep each section separate under a specific title and ensure you highlight at least a section of a bullet point in each work experience.

Associate Product Manager Cover Letter Example

Associate product manager cover letter template

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123 Fictional Avenue Columbus, OH 43201 (123) 456-7890

November 20, 2023

Isabella Taylor JPMorgan Chase & Co. 123 Fictional Lane Columbus, OH 43201

Dear Ms. Taylor:

Every weekend, I immerse myself in a world where technology challenges traditional financial systems. As a fintech enthusiast, I eagerly explore the latest finance-related apps and devour articles about breakthroughs in the industry. As exciting as this passion is, it’s not a solitary pursuit. Alongside it, a tangible, practical experience in product management has carved my skill set and honed my expertise. Today, these very interests gear me towards seeking the associate product manager position at JPMorgan Chase & Co.

Market research, centering on exploring the uncharted terrain of our customers’ needs and desires, was one of my work’s primary arenas at J.R Scott Insurance Agency. My compass, a range of insightful initiatives, charted a course towards solidifying our customer understanding, sparking a notable 3% rise in the uptake of our fresh insurance products.

Transitioning into the dynamic Columbus-based fintech startup Tribevest, where I used tools such as Google Analytics and Mixpanel, we carefully crafted a strategy capturing valuable insights. This creative maneuver powered a robust 23% surge in user engagement and an 8% uptick in customer retention.

In addition, my current stint at Huntington Bank has allowed me to work extensively with SQL databases. Querying large datasets and deriving important business metrics improved operational efficiency within my team by a substantial 37%.

JPMorgan Chase & Co’s commitment to technological innovation in banking services aligns perfectly with my passion and career pursuits in fintech. I trust that my abilities in market research, user analytics, and SQL database querying, along with my enthusiasm for innovative finance, would add value to the dynamic product management team at JPMorgan Chase & Co. Thank you for considering my application,

Luca Moretti

Suppose you’re applying at a bank and love keeping up with the latest financial apps and industry breakthroughs. Go ahead and show how that interest equips you with an understanding of user and market needs, crucial to product management.

Product Manager No Experience Cover Letter Example

Product manager no experience cover letter template

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123 Fictional Avenue Detroit, MI 48201 (123) 456-7890

Harper White Ford Motor Company 123 Fictional Lane Detroit, MI 48201

Dear Ms. White:

Ford Motor Company’s vision of crafting customizable and innovative vehicles captivates me as an aspiring product manager. While pursuing my statistics degree, I found fascination in turning complex data into actionable insights, which can be used in creating exceptional products.

An internship at a Detroit-based tech startup, Benzinga, refined my skills in statistical analysis using Excel. Monitoring user behavior data to uncover trends and careful analyses unearthed a relatively underutilized feature. Advocating for its improvement, we saw a tangible uptick in our user metrics.

For a capstone project in my database management course at Wayne State University, I utilized MySQL to design a simplified inventory management system for retail stores. This practical exposure granted me the experience to handle real-time data and ensured smoother operations with a 12.3% faster data retrieval time.

In a personal passion project, I harnessed my knowledge in regression analysis to predict the Detroit Tigers’ seasonal performances. The model used historical match data to give reasonable predictions with a 76.4% accuracy rate. The chance to augment Ford’s illustrious legacy through data-driven insights fills me with anticipation, and I’m sure my skill set makes me a valuable addition to your team. I look forward to discussing this opportunity further with you. Thank you.

Maya Haddad

And your product manager no experience cover letter’s conclusion? It should reiterate your interest in the role and set the stage for further conversation. And while you must contain your narration within one page, use white spaces for enhanced readability.

Entry-Level Product Manager Cover Letter Example

Entry-level product manager cover letter template

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123 Puzzle Court Tulsa, OK 74101 (123) 456-7891

Aiden Mitchell WPX Energy 123 Fictional Lane Tulsa, OK 74101

Dear Mr. Mitchell:

With a strong foundation in talent acquisition and human resources leadership across diverse industries, I bring a unique perspective to the field of product management. My experience has equipped me with a keen understanding of market trends, customer needs, and the importance of cross-functional collaboration in driving product success. Notably, as a talent acquisition specialist at Christine Mathews Consulting, I spearheaded the development of impactful talent branding strategies that significantly boosted social media engagement. This role sharpened my ability to conduct market research, analyze data, and derive crucial insights to inform product strategies.

At Wolters Kluwer, I further honed my project management skills by streamlining recruitment processes and meeting crucial milestones promptly. Collaborating with teams spanning engineering, design, and marketing has instilled in me a deep appreciation for the collaborative nature of product development. Leveraging my proactive approach and proficiency in cross-functional coordination, I am excited to contribute to the seamless execution of product roadmaps from conception to launch.

With a bachelor of science degree from the University of Illinois, I am committed to continuous learning and growth in the field of product management. My passion for technology, exceptional communication skills, and ability to adapt quickly make me a valuable addition to your team. I am eager to discuss how my background, skills, and enthusiasm can contribute to the success of your products. Thank you for considering my application, and I look forward to the opportunity to further discuss how I can align with your company’s objectives.

Alexander Harris

Enclosures: Resume Application Letter Official transcript

Proceed to show why you would be a terrific hire for the position. Roles and achievements from your previous jobs would set you apart from the average applicants.

Product Manager Intern Cover Letter Example

Product manager intern cover letter template

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123 Puzzle Court Cincinnati, OH 45202 (123) 456-7891

Alexander Harris Kroger 123 Fictional Lane Cincinnati, OH 45202

Dear Mr. Harris:

With a solid mix of technical skills and leadership experience, gained from roles like being an Open Source Software Founder and a data scientist, I believe I’m a great fit for the product manager intern position at Kroger.

Leading a team in developing an AI-driven Open Source Project taught me how to take product ideas from start to finish successfully. At Hyloc Inc, I worked on computer vision protocols and scalable software, giving me a deep understanding of product development. My time at Valley’s Renovation Inc also taught me how to boost revenue through smart marketing and project management, which aligns well with what you’re looking for.

I studied Business at Hult International Business School, which paired with my hands-on experience, gives me the tools to do effective market research and analysis. Plus, I’m skilled in programming languages like Python, OpenCV, and AWS, which helps me work smoothly with design and engineering teams.

I’m excited about the chance to work with your cross-functional teams, using my communication skills and tech know-how to make sure we’re all on the same page about product goals. I’m ready to share my insights from data analysis and market research to help shape successful product strategies. Thanks for considering me. I’m eager to chat more about how I can contribute to your team.

Sophia Silva

Andrei Ivanov

After grabbing the attention of the hiring manager, go further and detail your project experiences and set of relevant skills that make you the ideal candidate the company is looking for.

Google Product Manager Cover Letter Example

Google product manager cover letter template

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123 Puzzle Court Houston, TX 77002 (123) 456-7891

Carter Lopez Google 123 Fictional Lane Houston, TX 77002

Dear Mr. Lopez:

Excited to apply for the product manager position at Google, my academic background includes a bachelor of arts from the University of Pittsburgh and a strong background in sales, customer service, and project management, I am eager to bring my skills to the dynamic and innovative environment at Google. My experience as a sales representative and involvement in co-founding the Pitt Science Junior Collegiate showcase my ability to drive growth, exceed targets, and manage cross-functional projects effectively.

During my time at Carnegie Science Associate, I developed a deep understanding of customer needs and consistently surpassed sales targets by prioritizing a customer-centered approach. These skills directly translate to identifying user needs and promoting product adoption at Google. Additionally, my technical expertise gained as a Technician at Pitt Computer Science Help provides me with a solid foundation in technology, essential for collaborating with engineering and design teams.

Through leading projects such as the Pitt Science Junior Collegiate, I have honed my skills in strategy development, stakeholder negotiation, and leadership—critical qualities for a product manager role. Guiding projects from conception to successful execution demonstrates my ability to manage the entire product development process, align with long-term objectives, and foster cross-functional collaboration.

I am drawn to the product manager role at Google because it offers the opportunity to contribute to innovative products that resonate with my passion for technology and user experience. Thank you for considering my application, and I am eager to discuss how my skills and experiences align with Google’s objectives.

Your knack for innovation and ability to work in a high-pressure environment will help you carry the day. Deploy your technical skills to back your candidacy and leave no doubt that you’re the perfect fit for the open position.

Supply Chain Product Manager Cover Letter Example

Supply chain product manager cover letter template

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123 Puzzle Court Seattle, WA 98102 (123) 456-7891

Chloe Green Amazon 123 Fictional lane Seattle, WA 98102

Dear Ms. Green

My background in analytics and passion for process optimization make me well-suited to significantly contribute to your supply chain optimization efforts. With a bachelor of science degree from New York University and extensive experience as a product analyst intern at TikTok, I possess a distinctive skill set that aligns perfectly with the candidate you are looking for. During my tenure at TikTok, I leveraged tools like Google Analytics and SQL to drive notable business enhancements, achieving a 14% reduction in identified age gaps and an 8% boost in subscriber count. Exposure to A/B testing and experimentation honed my ability to develop innovative solutions for improved product performance and user satisfaction, directly applicable to supply chain optimization.

I have a demonstrated history of effectively collaborating with cross-functional teams to drive product strategy, development, and implementation. Leadership roles, including participation in the NYU Hackathon where I guided a product from conception to launch, have equipped me with the hands-on experience needed to manage the lifecycle of supply chain products.

My adept problem-solving skills, proactive mindset, and proficiency in tools like Tableau and SQL position me as a valuable addition to your team. I am enthusiastic about the prospect of joining Amazon and contributing to its success through innovative solutions.

Thank you for your consideration,

Maya Ibrahim

Enclosures: Resume Application Transcripts

Proficiencies in Tableau, Google Analytics, SQL, and more are part of the success equation that can get you hired. Also, share past instances when your ability to lead teams was tested and proven.

Digital Product Manager Cover Letter Example

Digital product manager cover letter template

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123 Puzzle Court Raleigh, NC 27602 (123) 456-7891

Lucas Scott Red Hat 123 Fictional lane Raleigh, NC 27602

Dear Mr. Scott:

Expressing keen interest in the advertised digital product manager position, I bring forth a solid background as a national account Manager and a demonstrated ability to harness digital tools for driving sales and enhancing customer engagement. I am eager to leverage these skills to elevate your digital products’ lifecycle, from conception through to launch and beyond. My track record of achieving success in customer growth, retention, and product diversification strongly aligns with the responsibilities and objectives of this role.

At Salesforce, I relentlessly utilized analytics insights from Domo to identify growth opportunities and spearheaded initiatives that increased revenue by 14%. My skill in coordinating cross-functional teams enabled me to streamline client onboarding processes, enhancing efficiency by over 50%. Additionally, my hands-on experience with tools like Hootsuite and Microsoft PowerPoint has armed me with the technical and creative prowess needed to deliver successful digital products.

My strategic use of data analytics tools like Xactly at Wayfair to anticipate customer trends and launch successful product lines demonstrates my capacity to blend market analysis with actionable insights. This approach not only led to significant revenue growth but also improved user satisfaction significantly.

I’m drawn to your team’s data-driven approach to enhancing user experience. With my analytical skills and leadership experience, I’m confident I can add value. I’m eager to bring my successful track record and innovative mindset to your team to help achieve company objectives. Thank you for considering my application, and I’m excited to discuss how I can contribute further.

Like Andrew, who worked at Salesforce and Wayfair before applying for a job at RedHat, naming your previous employers can be a way of saying that you’ve worked for companies with cultures and production demands similar to the prospective employer.

Product Launch Manager Cover Letter Example

Product launch manager cover letter template

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123 Puzzle Court Boston, MA 02102 (123) 456-7891

Henry Robinson AT&T 123 Fictional Lane Boston, MA 02102

Dear Mr. Robinson:

Bringing a solid foundation in national account management and a proven history of implementing successful sales and marketing strategies, I am thrilled about the opportunity to apply for the product launch manager position at AT&T. My tenure at Salesforce and Rapid7 has equipped me with the skills needed to drive impactful product launches, spearhead cross-functional teams, and accomplish strategic goals.

At Salesforce, I utilized data insights and communication tools such as Domo and Mailchimp to significantly enhance client retention and revenue growth. This experience, along with my ability to coordinate with various departments to improve productivity and customer satisfaction, aligns well with the responsibilities of a product launch manager. My strategic planning and project management abilities, developed through managing complex projects, make me well-prepared to oversee AT&T’s product launch processes.

I am particularly attracted to this role at AT&T because of its emphasis on cross-functional coordination and market analysis, areas where I have excelled in my career. My bachelor’s degree in business from Boston College complements my practical experience, providing a solid foundation in business and marketing principles essential for this role.

I am eager to bring my skills in strategic planning, market research, and cross-functional coordination to AT&T. Additionally, my proficiency in project management tools and marketing automation platforms will be invaluable in driving successful product introductions.

Thank you for considering my application

Olivia Schmidt

Enclosures: Resume Application form Transcript of records

Recruiting teams don’t always have the time to read your entire piece. The earlier you state and back your case, the more chances of getting noticed from the onset.

Medical Product Manager Cover Letter Example

Medical product manager cover letter template

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123 Puzzle Court San Francisco, CA 94102 (123) 456-7891

Ella Phillips Genentech 123 Fictional Lane San Francisco, CA 94102

Dear Ms. Phillips;

Eager to apply for the medical product manager position at Genentech, my career trajectory, which includes roles as a technical account manager at Zillow Group and technical support team lead at Expedia Group, has equipped me with a robust understanding of product management and cross-functional collaboration. Successfully spearheading initiatives like developing customer conversion roadmaps, I’ve achieved significant cost reductions and increased sales.

Aligned closely with the requirements outlined for the medical product manager role, my track record demonstrates an ability to align product strategies with company objectives, conduct thorough market research, and collaborate effectively with diverse teams including R&D, marketing, and sales. At Zillow Group, I spearheaded new product launches that saw a 23% uptick in sales within the first quarter. As a technical support team lead at Expedia group, I led efforts to bolster customer satisfaction ratings with our products which saw a 13% increase in repeat business. This background ensures I can hit the ground running and contribute to your team’s success from day one.

What particularly excites me about this opportunity is the chance to apply my skills and passion to the healthcare sector. With my technical expertise and experience in navigating complex product ecosystems, I’m confident in my ability to manage medical products through their lifecycle while ensuring compliance with regulatory standards. Eager to discuss how my background and enthusiasm can contribute to the advancement of your medical product portfolio. Thank you for considering my application.

Khaled Hassan

Enclosures: Resume Application Form 2 letter of recommendation

As such, accompanying your medical product manager cover letter with one or two recommendations can make a huge difference. Most importantly, ensure such recommendations add value to your chances of landing the open position.

Product Development Manager Cover Letter Example

Product development manager cover letter template

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123 Puzzle Court Phoenix, AZ 85002 (123) 456-7891

Mason Adams PetSmart 123 Fictional Lane Phoenix, AZ 85002

Dear Mr. Adams:

Enthusiastic about the opportunity, I am pursuing the product development manager role at PetSmart. With a strong background as a technical account manager, I bring significant experience in project management, strategic planning, and cross-functional team leadership. My tenure at Zillow Group and Expedia Group, combined with a bachelor of science degree from the University of Washington and a Certified Technical Account Manager (CTAM) certification, has equipped me with the skills necessary to drive product development initiatives.

Throughout my career, I have demonstrated proficiency in managing the entire product lifecycle efficiently, ensuring alignment with market demands, quality standards, and business objectives. Notable achievements include developing a customer conversion roadmap at Zillow Group, which significantly reduced operational costs, and leading technical teams at Expedia Group to implement solutions that enhanced customer satisfaction and retention.

My technical proficiency in Salesforce, JIRA, QlikView, and Docker aligns well with the requirements for the product development manager role. Coupled with my expertise in market research, competitor analysis, and gathering customer feedback, I am well-equipped to develop and refine product strategies that match your company’s vision.

I am eager to leverage my background in technical account management, project management, and strategic planning to contribute to the development and successful launch of groundbreaking products. Thank you for considering my application, and I look forward to the opportunity to discuss how I can contribute to PetSmart’s team.

Enclsoures: Resume Application form 2 letters of recommendation

However, don’t ignore what you say in the conclusion of your piece. Assert your eagerness to be part of the company’s team and let the hiring manager know you’re open to further conversation about the position.

IT Product Manager Cover Letter Example

IT product manager cover letter template

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123 Puzzle Court Dallas, TX 75202 (123) 456-7891

Joseph Young Texas Instruments 123 Fictional Lane Dallas, TX 75202

Dear Mr. Young:

I am excited to express my interest in the IT product manager position at Texas Instruments. With over a decade of experience as a security engineer at companies like Wells Fargo and Infosys, I possess a strong background in developing, configuring, and deploying security solutions. My tenure has honed not only my technical skills but also my ability to align technology projects with business objectives.

My experience in automating security protocols in cloud environments like AWS, coupled with a software development background, highlights my technical expertise. This, combined with my adeptness in gathering and prioritizing requirements, ensures the successful delivery of IT solutions that meet both user needs and business goals.

Managing multiple projects simultaneously while ensuring product success has been a consistent strength throughout my career. I excel in mitigating risks and navigating complexities, ensuring on-time delivery without compromising quality. Proficient in Agile methodologies and tools like Jira, I am well-equipped to lead effectively in dynamic environments.

I am drawn to this opportunity at Texas Instruments because of its commitment to innovation and quality in technology solutions. I am eager to contribute my blend of experience in security engineering, project management, and product development to drive successful IT product launches. Thank you for considering my application, and I look forward to the possibility of discussing this exciting opportunity with you.

Javier Lopez

Your passion for IT products, and innovations, and thorough understanding of the behind-the-scenes of production processes would come in handy. All you have to do is pick and share past experiences that speak about your leadership and competencies in relevant tools.

Ecommerce Product Manager Cover Letter Example

Ecommerce product manager cover letter template

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123 Puzzle Court Las Vegas, NV 89102 (123) 456-7891

Abigail Clark MGM Resorts International 123 Fictional Lane Las Vegas, NV 89102

Dear Ms. Clark:

With determination, I assert my interest in the ecommerce product manager position at MGM Resorts International, as advertised. With a solid background in coordinating and managing teams to achieve collective goals, coupled with my passion for creating impactful user experiences, I am excited about the opportunity to contribute to your team. My transition from a basketball camp counselor to stepping into the ecommerce domain leverages my robust skills in teamwork, critical thinking, and my inherent ability to nurture growth and innovation.

Throughout my career, I have demonstrated a unique capability to foster environments that balance fun, safety, and learning, ensuring that all participants, whether they are campers or team members, achieve their utmost potential. This experience has honed my leadership skills, making me adept at managing cross-functional teams efficiently—an essential skill for an ecommerce product manager.

Although my resume does not reflect direct experience in ecommerce, the core competencies I’ve built around team collaboration, critical analysis of performance metrics, and a commitment to excellence are directly applicable to the responsibilities of an ecommerce product manager. I am particularly drawn to the prospect of conducting market research, developing a product roadmap, and working closely with designers and engineers—a challenge I am eager to embrace.

I am enthusiastic about the opportunity to bring my unique blend of skills to your team. I look forward to the possibility of discussing this exciting role with you further. Thank you for considering my application.

Dante Rossi

Enclosures: Resume Transcript of records 2 letters of recommendation

Notice how Dante introduces a clever twist of being a basketball camp counselor before transitioning to ecommerce? You see, as a camp counselor, he builds his critical thinking and teamwork skills which are also relevant in an ecommerce product manager cover letter.

Software Product Manager Cover Letter Example

Software product manager cover letter template

Copy this text for your Software Product Manager cover letter!

123 Puzzle Court Chicago, IL 60602 (123) 456-7891

Harper White Google 123 Fictional Lane Chicago, IL 60602

My passion for technology and proven ability to translate customer needs into successful projects make me a strong candidate for the software product manager position at Google. While my direct experience in software product management is emerging, my diverse background in sales, technology support, and project management equips me perfectly for this role.

My foundation in sales at Carnegie Science Associate honed my ability to understand customer needs and market demands, crucial for successful software products. Additionally, my experience at Pitt Computer Science Help equipped me with technical expertise and cross-functional teamwork skills necessary to manage the software development lifecycle.

Furthermore, my co-founding of the Pitt Science Junior Collegiate project demonstrates my capabilities in project ideation, execution, and leadership. My educational background in arts with a technology focus complements these skills, fostering effective collaboration and innovation within a diverse team.

Coupled with my analytical and problem-solving abilities, my passion for technology fuels my desire to develop user-centric software solutions that drive business value. I am confident that my unique blend of sales, technology support, and project management experience will significantly contribute to your team’s success. I am eager to discuss this opportunity further and showcase my qualifications in detail.

Enclsoures: Resume Transcript of records 2 letters of recommendation

Show how you’ve championed the creation of customer-centric products and your role in supporting successful customer experiences. A satisfied customer means a successful company.

AI Product Manager Cover Letter Example

AI product manager cover letter template

Copy this text for your AI Product Manager cover letter!

123 Puzzle Court Austin, TX 78702 (123) 456-7891

Avery Nelson IBM 123 Fictional lane Austin, TX 78702

Dear Mr. Nelson:

In my interest for the AI product manager role at IBM, I leverage my data analysis background and AI understanding from my extensive experience as a senior insurance data analyst. I’m excited to contribute to developing innovative AI products that deliver value and enhance user experiences.

My proven ability to identify business opportunities through data is evident in my prior role at Pie Insurance, where I led a team in creating over 100 BI dashboards and reports, significantly improving efficiency. This experience honed my skills in data analysis, a critical asset for developing data strategies in AI product management. My certifications in AWS and IBM DSPC further enhance my technical capabilities to collaborate effectively with data science teams.

My analytical mindset, honed through analyzing trends and patterns in complex data sets at Argo Group, equips me to conduct market research, competitive analysis, and understand user needs – all crucial aspects of the role. My proficiency in Python, SQL, Adobe Analytics, and Tableau aligns with the qualifications, allowing me to contribute to model explainability and bias detection in AI development.

My experience managing cross-functional teams and projects, coupled with a data-driven approach, positions me well to lead the product development lifecycle and bring impactful AI products to market. I’m enthusiastic about contributing to your team and look forward to discussing how my skills and experience align with Google’s needs.

Noor Abdullah

Enclsoures: Resume Application Transcripts

Borrow a leaf from how Noor parades his IBM DSPC and AWS certifications for a role that would directly benefit from such and you will be among the top contenders for the role.

API Product Manager Cover Letter Example

API product manager cover letter template

Copy this text for your API Product Manager cover letter!

123 Puzzle Court Tampa, FL 33602 (123) 456-7891

Logan Gonzalez Bank of America 123 Fictional Lane Richmond, VA 23220 Dear Mr. Gonzalez:

As an open source software founder, I’ve gained a unique blend of technical skills, leadership experience, and product management expertise, making me a strong candidate for the API product manager role at your esteemed institution.

Leading a team to build an AI-driven platform honed my abilities in API design, development, and documentation. I spearheaded the creation of a retriever-augmented generation architecture, significantly improving contributor experience and platform usability. Additionally, I re-architected a web app into a single-page application, demonstrating my commitment to user-centric design.

My hands-on experience collaborating with engineers to develop computer vision protocols and RESTful APIs has instilled in me a deep understanding of API design principles and the technical fluency to excel in a cross-functional environment. I’m passionate about ensuring APIs are valuable, usable, and well-documented, driving both developer satisfaction and business goals.

Beyond technical skills, I possess a proven track record of understanding user needs and developing successful monetization strategies. I’m confident my unique blend of skills will contribute significantly to your innovative and user-centric API development. I eagerly await the opportunity to discuss this further.

Priya Verma

Enclsoures: Application 2 letters of recommendation

For instance, experiences of you leading a team to build an AI-driven platform and redesigning web applications to improve user experiences would make for great inclusions in your application.

Amazon Product Manager Cover Letter Example

Amazon product manager cover letter template

Copy this text for your Amazon Product Manager cover letter!

123 Puzzle Court Memphis, TN 38102 (123) 456-7891

Andrew Collins Amazon 123 Fictional Lane Memphis, TN 38102

Dear Mr. Collins:

With over a decade of leadership experience in customer-focused environments, I’m excited to leverage my skills at Amazon, a company renowned for its innovation and customer focus. My background in food service management honed my ability to understand customer needs, optimize products, and drive results. I significantly increased revenue and efficiency as a food service director, demonstrating my leadership and data-driven approach.

Throughout my career, I’ve consistently fostered collaboration across teams. At Chartwells Higher Education, I coordinated with various stakeholders, mirroring the cross-functional collaboration required in your product manager role. My adoption of technology like Upserve and BlueCart highlights my aptitude for using data to inform product strategy.

Furthermore, certifications in Tableau and Salesforce solidify my data analysis and customer relationship management skills, essential for a data-driven product manager. My success in driving engagement and sales aligns perfectly with Amazon’s focus on customer adoption and satisfaction. I’m particularly drawn to the role’s emphasis on being the voice of the customer – a principle that has guided my career. I’m eager to contribute my expertise in management, strategy, and customer service to deliver exceptional product experiences and help Amazon achieve its customer-centric goals.

Carla Oliveira

If your Amazon product manager cover letter can be as effective in connecting your past experiences to the requirements of the current job opening, you’ll be miles ahead of the competition.

Agile Product Manager Cover Letter Example

Agile product manager cover letter template

Copy this text for your Agile Product Manager cover letter!

123 Puzzle Court San Diego, CA 92102 (123) 456-7891

Olivia Johnson Qualcomm 123 Fictional Lane San Diego, CA 92102

Dear Ms. Johnson,

With a strong background in project management from over 15 years in the electrical industry, I’m eager to leverage those skills in Qualcomm as an agile product manager. My experience aligns perfectly with the role’s focus on agility and precision. While at Atlantic Tower Services, I led multi-million-dollar projects, ensuring successful completion through efficient prioritization and teamwork. This experience translates directly to managing a product development lifecycle, as my ability to adapt and solve problems within regulations demonstrates a strong foundation for navigating the fast-paced product development environment.

My passion for leveraging project management skills to drive innovation fuels my desire for this role. Leading user-centered discovery processes and translating insights into actionable plans aligns with my experience managing complex installations and adhering to strict regulations. This background offers a unique perspective on translating user needs into successful products.

I’m eager to contribute my hands-on experience and problem-solving skills to your team. My analytical mind and user-focused approach will ensure products that not only meet market needs but also exceed user expectations. I thrive in fast-paced, collaborative environments and am confident I can make a significant impact on your team’s success. Thank you for considering my application.

Anika Weber

A three-paragraph cover letter would be enough to state your case. Let the intro establish your credentials. Dedicate your second paragraph to positioning yourself as an irresistible candidate. In conclusion, remind the prospective employer of your massive potential that you’re ready to unleash once hired.

Game Product Manager Cover Letter Example

Game product manager cover letter template

Copy this text for your Game Product Manager cover letter!

Daniel Thompson Electronic Arts 123 Fictional lane Tampa, FL 33602

Dear Mr. Thompson:

Enthusiastic about the game product manager role at Electronic Arts, I see it as the perfect bridge between my technical background as a master electrician and my deep passion for gaming. My extensive experience in project management, team leadership, and strategic planning translates seamlessly to the world of game development.

Throughout my career, I’ve consistently delivered exceptional results by managing complex projects from start to finish. At JJ&D Electric, for example, I led a team, trained apprentices, and secured over $4 million annually through meticulous project management and estimation. These experiences honed my ability to collaborate effectively with cross-functional teams, align projects with business goals, and drive continuous improvement – all directly transferable to managing game development projects.

My commitment to excellence and adaptability guarantees fresh perspectives and a player-centric approach. I’m confident I can significantly contribute to your team’s success in developing engaging and successful games.

I’m eager to join Electronic Arts and contribute to your stellar reputation in the gaming industry and be part of making an impact on player experiences through innovative products. Thank you for considering my application.

Dario Costa

Enclsoures: Resume Application 2 letters of recommendation

Include numbers that show you saving costs, instances that paint the image of a terrific team leader, and product launches that are user-focused and within timelines. With that, you’ll have the attention of the hiring team.

Technical Product Manager Cover Letter Example

Standout technical product manager cover letter template

Copy this text for your Technical Product Manager cover letter!

766 E. Technical Lane West Palm Beach, FL 33411 (123) 456-7891

Samantha Hammock Verizon Hiring Manager 8344 William St. Wellington, FL 33414

Dear Ms. Hammock:

As Verizon seeks a servant-leader and voice of the product, I am eager to lead by example and work in close collaboration with your team to revolutionize the technical product manager role. My knack for problem-solving and market trend agility, inside knowledge of technical development, and strategic task management would enable me to lead your team to new heights.

The Google Analytics and programming skills I built while advancing my career as a technical product manager have given me invaluable insight concerning the technical infrastructures that make a great end product. For example, I led a team of 4 developers in the planning, creation, and implementation of APIs that boosted reporting speed within the internal analytics team by 31 percent.

My history of leading roles in diverse team settings also helps me relate to a variety of specialists and strategize more effectively: I collaboratively streamlined the advertising platform strategy at Coursera to increase page loading speed by 27 percent, paving the way for improved UX as the platform scaled to over 14 million users. Alongside managing product development, I also specialized in client communication and feedback integration. My communication among departments allowed me to lead the development team to efficiently create an interactive coding environment application that boosted class sign-up rates by 47 percent.

My sense of weak spots in any strategy empowers me to beautifully optimize Verizon’s production strategies. My blend of technical, organizational, and interpersonal skills will seamlessly guide the planning and engineering aspects of each product toward quality assurance and heightened client satisfaction. Please contact me to learn more about my skills and successes, and thank you for considering me to transform the technical product manager role.

Best regards,

William McGrath

Enclosures: Resume Application Letter of recommendation

Connect with the company immediately—demonstrating an understanding of their needs, which is your best bet when you’re applying to work for a company more corporate in nature.
Seek out the company’s most important challenges by examining the product management job description and researching the company online.

Senior Product Manager Resume

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The Life Cycle of Your Product Manager Cover Letter

Yellow envelope holding a product manager cover letter displayed in the cloud with a blue checkmark

Before you start writing, strategize on how to take your letter to the next level. Looking beyond the job description for more information on the company will help you tailor your cover letter effectively. Finally, revising and editing the tone of your cover letter will only highlight what a great candidate you are!

Strategy 1: Research the role

Most cover letters out there are disappointingly generic. Since you want to grab your potential employer’s attention, the last thing you want is for your cover letter to blend in with the rest! One of the most important steps you can take toward success is to tailor your cover letter to the exact company where you’re applying to work as a product manager.

Dive in by carefully re-reading the product manager job description , scanning for useful keywords that you can use in your letter. Research the organization—especially company values and objectives that you could tie in with your history as a product manager.

For instance, what product life cycles have you overseen that relate to the job description?
Do you have extensive experience working with a particular department they seek to improve?

Answer specific calls from the job description and company goals that you find during your research to tailor your cover letter strategically and polish up an outstanding final piece!

Strategy 2: Narrow your focus

Many hopeful applicants make the common error of simply repeating the contents of their product manager resumes but in a more conversational tone. Don’t make this mistake: Your cover letter is a spotlight to more fully reflect your greatest accomplishments in alignment with details from the job description.

Your product manager resume is engineered to save space and concisely delineate your achievements, experience, and background in bullet points. But your cover letter should provide supplementary examples of how you’ve gone a step further to make a positive impact.

Make sure you discuss it if you’re applying to a company that emphasizes collaboration as a value.
Try describing how you led a well-strategized production plan that tackled the same areas mentioned in the job description.
Or, maybe you used your Google Analytics prowess to create a new quality assurance strategy that the company still uses today.

Strategy 3: Refine your tone

Remember your cover letter isn’t a one-and-done task. You’ll need to refine and polish it to ensure you’re using the ideal nuances and presenting yourself as an excellent product manager candidate.

For starters, glance back at our product manager cover letter examples and notice how they cover plenty of information without dragging. Your letter should be no longer than one page (shorter is better), and it’ll take revision to pare down your management abilities and technical skills to only the finest essentials. Make sure you proofread for errors, too!

Glance back at our product manager cover letter examples and notice how they cover plenty of information without dragging.

The tone of your cover letter is also important. If you’re applying to an ed-tech startup that needs a strong product manager, your tone should be confident yet personable. Use active words like “coordinated,” “led,” “developed,” and “managed.”

On the other hand, if you’re applying to work for a long-established company, employers may appreciate efficiency, professionalism, and formalities (like avoiding informal contractions). Ultimately, you make the judgment call, basing it on the company history, goals, and overall vibes.

Grow and Mature Your Product Manager Cover Letter with an Outline

Construction & equipment around screen symbolize product manager cover letter under construction

It can be tricky to figure out where to start on your cover letter—that blank page can feel overwhelming! Outlining your cover letter is a great way to make your task seem more manageable and to make sure you hit all the high points.

Let’s go over an outline with good examples from the three product manager cover letters you just read, so you can get a feel for how to break things down.

How to start a product manager cover letter

Your contact info: State your name, phone number, street address, and email address (if you’re using a templated cover letter). For a business block letter you build in Word or Google, your name need only be in your signature.

Formatting: Just as you must determine the best resume format to use, you’ll need to decide the format you want to use for your cover letter. Using a template is simple, but if you use a block format, leave your name out of your address.

Date: Use the exact date you submit your application materials.

Formatting: Write out the full date, e.g. January 12, 2023.

Tracy correctly wrote January 3, 2023, instead of 01/03/23.

Inside address: This is the address of the person you’re writing to: include their name, their company and position, and their address.

Formatting: Put each part of the inside address on a new line. Double-space before typing your greeting.

Paul Lee IXL Learning Hiring Manager 777 Mariners Island Blvd #600 San Mateo, CA 94404

Greeting: Your greeting, or salutation, should make that invaluable good impression by avoiding vague, tired phrases like “Dear Hiring Manager.” Address the person directly instead!

Formatting: Applying to work in a place that values individual creativity and innovation? A comma after the greeting may be best. Think you’ll be wearing business attire on a day-to-day basis? A colon will suit you better.

Dear Mr. Hoffman, Dear Mr. Lee:

How to write your product manager cover letter

Body: Your product management cover letter should contain three or four body paragraphs that show your interest, qualifications, and an enthusiastic call to action.

Formatting: The body of your product manager cover letter should be single-spaced although you’ll need to double-space between paragraphs.

Opening paragraph: Remember—generic cover letters usually get tossed! Get your foot in the door by making a connection with the company.

Bad: HandStand is a great company. I have lots of skills that would do well there.

Why? Product managers can’t sound this bored already! Why would a great company hire someone who provides no examples of their skills or demonstration of interest?

Good: When a former employer purchased your pieceless puzzle mousepads several years ago, I was intrigued by HandStand’s innovative ideas. Now, with my successful history of product design leadership, coordination, and KPI tracking, I am ready to roll up my sleeves and work side by side with your sales and marketing teams. My versatile talents and background empower me to optimize every aspect of the life cycle to develop unique, creative, and quality products for the world’s top brands, which will only bolster HandStand’s remarkable brand reputation.

Why? Angie leads with a relevant anecdote that establishes a personal connection with the company, mirrors language from the job description, and immediately follows up with an overview of how her skills tie in with the company’s vision.

Paragraphs 2-3: It’s time to substantiate your opening claims! How can you enhance this specific product management role?

Each paragraph should focus on a clear accomplishment, so you can provide details. Stick with metrics that center around each paragraph’s theme:

Closing paragraph: Summarize how the qualifications and values in your cover letter offer what the company needs in a product manager. End with an enthusiastic ask that encourages further communication.

Bad: My skills make me a good fit for your product manager role. Let me know if you need more info.

Why? Kudos to the recruiter for not nodding off! The ask is also informal, flavorless, lazy—and, dare we say it—rude.

Good: My ability to think outside the box will enable me to oversee any project from inception to completion, no matter how unconventional. I am eager to apply my experience in SaaS, KPI monitoring, and stakeholder management to revolutionize product development and analytics for teachers implementing IXL Learning. I can also provide overarching guidance and help all team members surpass each new, exciting goal. Please reach out to me with any questions as I would love to show you how I can boost team efficiency and student motivation.

Why? Tracy addresses the requirement details from the job description, such as thinking outside the box and approaching things differently. She also aligns her experience and abilities with company goals—specifically, improved student motivation—and ends with a courteous and personable call to action.

How to end a product manager cover letter

Signature: If you didn’t thank the reader in your closing paragraph, do so here. Always use professional wording and your real name.

Formatting: If you’re offering hard copies of your cover letter, leave room to sign in black or blue ink by quadruple-spacing after the closing phrase and before your name.

Enclosure(s): This important detail points out your other materials like recommendation letters and (of course!) your product manager resume.

After your signature, you’ll include “Enclosure(s),” followed by the exact documents in order of appearance.

Formatting: Use “enclosure” versus “enclosures” correctly, depending on how many attachments you’re including.

Enclosures: Resume Application

See, including this final section is literally easier than writing your own address. Include it, and automatically set yourself apart from other teachers vying for the same role.

Next Phase of Your Product Management Job Hunt

Job seeker checks phone and waits for next steps on the product management job hunt

Now, that you’ve got the tools to confidently wow principals and departmental heads with your teacher cover letter, have you considered the current state of your resume? Maybe you’ve already updated and polished it, and if that’s you, kudos to you—you’re ahead of the game!

If you’re blowing out an exaggerated breath because you’ve relegated your resume to the nether regions of your mind, we get it. But teacher resumes are judged more harshly than most. Hiring teams don’t cut a lot of slack when they’re looking for talent who will teach their students to communicate, read, and write well.

So, if it’s time to think seriously about re-writing or, let’s face it, writing your resume from scratch, take a page from us (literally) and get inspired with our free resume templates and teacher resume examples like the one below.

Product Manager Resume

Need a resume to pair with your product manager cover letter?

Check out our tools, templates, and resume writing tips to put your best foot forward during your job hunt. With a little help from us, your job application materials will be top-notch quality, so every potential employer envisions how you’ll oversee the product life cycle seamlessly and successfully.

Zone in on the skills and tasks required of you in the job description, then match them up with your greatest achievements. Don’t clutter your cover letter with everything you’ve ever done—instead, mention instances of surpassing KPIs, meeting targets, and collaborating across many departments to manage a successful product launch.

It’s better if you focus on what makes you a valuable asset to the company you’re applying for. Discuss instances of you leading successful teams and how those skills can translate to product management in your new role. You can briefly touch on why you left your past company during the interview, but focus on the positives, such as seeking career growth.

The best way to make an impression is to show that you understand the role and the business well. Go the extra mile in your research and study the product manager job description as well as the company website. Show how its mission is important to you. For instance, you could say that its recent launch of an accessibility app closely aligns with both your professional and personal values.

Best Product Manager Cover Letter Examples and Templates

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Become a Certified Product Manager

Whenever a candidate applies to a new job for a product manager position, they must signal their value through multiple mediums. While the resume is the most well-known part of the product manager job application, the product manager cover letter can be just as crucial for landing a product manager job.

While some employers no longer ask for cover letters, many employers still ask for cover letters from job seekers. Plus, if you’re planning on sending an email to the recruiting team to apply (rather than using an online application portal), your email itself should be the cover letter.

Below, I’ll discuss what a cover letter is, why it matters for your job search, and what its structure looks like. Afterward, I’ll share tangible next steps for how to craft a solid cover letter, as well as a couple of key resources you can use as a starting point for your product manager cover letter.

What Is a Product Manager Cover Letter?

A product manager cover letter is a narrative about who you are and why the recruiter should invest time in evaluating you, rather than invest time in other potential candidates. It’s crucial to remember that the role of the cover letter is to share a narrative – in other words, it’s fundamentally different from a resume for your job application.

The product manager resume is all about quantitative value; you want to prove your worth through concrete numbers. The product manager cover letter, on the other hand, is all about stories. You want to demonstrate that you’re the right person for that specific job opening.

Do not use your cover letter to rehash your resume. Your cover letter should be distinct from your resume – you need to take this opportunity to demonstrate a story about yourself in a way that your resume will never be able to do so. Remember, product managers are also products . Your resume is like a demo video, in that it gives quick hits and stats on why you are the best solution. Your cover letter is like a customer testimonial white paper – it should be an in-depth discussion about one or two concrete and impactful experiences that bring you to life as a human being.

Why Do Product Manager Cover Letters Matter?

Product managers must demonstrate that they’re master storytellers. After all, the product manager must tell the story of the customer to both their product development team and their business stakeholders . And, the product manager must also tell the product’s story to the customer to convince them to buy the product.

Therefore, the cover letter is a test . It tests to see whether you can craft a compelling narrative about yourself. By testing your cover letter abilities, the is assessing whether you have the chops to craft compelling narratives on behalf of that in the future.

Many companies will let you optionally attach a cover letter to your application. If you take on the challenge, it demonstrates your firm commitment to the company and enables you to tell a story about yourself as a leader and as a collaborator. A solid cover letter will leave a deep impression in the reader’s mind and will help you stand out amongst the crowd.

Think of it like the product requirements that you might get from a customer. While they might ask you for the bare minimum, you know that you can wow them by going above and beyond with a great product manager cover letter. And here’s the most important reason of all: the process is more important than the output. When you go through the process of a cover letter, you’re forced to figure out your story about yourself, and how you are the best solution for the customer’s pain.

You’re forced to conduct pre-interview research about them so that you know exactly what you’re meant to tackle, and you know exactly how to position yourself throughout the interview. Once you’ve written a cover letter, you’ll have a mental reference point about how you want to talk about yourself across all of your interviews, and that’s incredibly valuable!

Product Manager Cover Letter Outline

I’ve found that the most effective cover letters have eight core parts.

Heading, including your name and contact information
The Hiring Manager’s name and title, and the company’s name and address
Introductory paragraph
Body paragraph(s)
Closing paragraph

The first part is the introduction. In your first paragraph, you need to cover the following key details: which company you’re applying to, what role you’re applying to, and a summary of how you will provide value to the company.

I’ve seen so many cover letters fail to specify either the job title or the name of the company. That’s a sure sign that you’re sending the same cover letter to many companies, which demonstrates that you don’t enough about making a good impression. If that’s the case, you may as well not write a cover letter at all!

Also, make sure that you send the right cover letter to the right company. I’ve gotten so many cover letters for positions at or Apple or Google, even though I’ve never worked at either in my life. If you don’t pay attention to detail, your employer can’t trust you to take of the details as a product manager.

This is especially important if you decide to use a cover letter template. Too frequently, applicants take advantage of cover letter examples or cover letter samples and forget to clean it up. You need to make sure that you’ve done the hard work of personalizing the cover letter – be professional!

Your introduction should be a sales pitch. It’s essentially the same response you’d give to the interview question “tell me about yourself.”

It shouldn’t really be about you – rather, it should be about how you’re excited about what you are doing, and about how you’re the perfect fit to solve their needs. If you feel that you can’t directly address the job requirements on the website, you may need to consider applying for a different role instead.

The second part of the cover letter is your narrative. Here’s where you tell the story about yourself, and where you demonstrate that your past experiences have positioned you to be the best solution available.

Use it to address questions that might come up in an interview, such as “what was your proudest moment”, “how did you overcome failure”, and “tell us about a time when you led an initiative from to finish.”

I like to bring two narratives with me into the cover letter, and have each narrative cover a different strength about me while ensuring that I address the pain of the customer and company.

For example, the first narrative might discuss how I worked closely with engineers to tackle a complex, business-critical integrations initiative. It might highlight my attention to detail, my project management skills, my technical skills, my grit, my relentless pace, my ability to manage QA testing, and my strong understanding of my engineers’ needs.

The second narrative might discuss how I helped my company break into a totally new vertical, and how I was able to successfully pitch my product to new prospects. I might focus on my ability to conduct market research and customer research , my eye for design, my skills with rapid prototyping and fast iteration, my ability to navigate uncharted territory and deliver a clear roadmap, and my skills in handling objections from prospects.

The key thing to keep in mind is that you must customize your cover letter to the specific employer and the specific role that you’re aiming at.

For example, if you’re applying to be a growth product manager, you need to focus on the key traits of growth product management, such as experimentation and creativity. It’s less relevant for you to discuss your deep knowledge of technical architecture. And, if you’re applying to be a B2B product manager , you need to focus on stories where you led process change management within crucial large accounts.

Another example is to ensure that you’re discussing narratives for products with similar lifecycles. If I’m applying for a “new initiatives” product manager role, I shouldn’t focus too much on scaling an already mature product. On the flip side, if I’m applying for a mature platform product manager role , it’s not valuable for me to share my stories about finding new niches and launching new business lines.

Each of your two stories should be able to stand alone on their own, but should also paint a bigger picture of who you are. What are your personality traits? What are your superpowers? What situations do you thrive in? How do you tackle adversity? Remember that you’re not just being evaluated on what you’re bringing to the table – the cover letter is also testing your communication skills and your ability to tell a cohesive narrative with limited space.

Finally, your cover letter will end with a conclusion. In your closing paragraph, summarize what you’ll bring to the table and why you’re the best fit for the role. Share your excitement about being a part of the team in the future. Subtly lean into the call to action – remind them that they should reach out to you to schedule an interview so that they can learn more about how you’re the best person to solve their problems.

How Can I Write a Great Product Manager Cover Letter?

Before you write a single word of your cover letter, you must first prepare your thoughts .

Reflect on yourself. What are your strengths? What is your value proposition as a product manager? Which of your work experiences really stand out against the competition?

Then, conduct research on the company. What is their mission, and what is their culture? What are their current products? What pain are they trying to solve with the product manager role that you’re applying to?

In other words, what are they currently missing in their organization, and why are they hiring? What industry are they in, and what are the key trends in that industry? What keywords should you highlight in the cover letter, based on the job description?

Again, if you’ve seen our resume guide before, you’ll notice that these first few steps are essentially the same. You cannot demonstrate your value unless you know what your value is, who the employer is, and what pains you will solve on their behalf.

Now, identify the key stories that draw a direct line between your value and how it solves their pain. Hiring managers need to see the shortest path between you and the role, so you need to tell the stories that will cement your place in their minds as the best candidate for the job.

After all, people regularly believe that past experience indicates future success, and that’s why your stories of success matter so much in the cover letter.

Now that you have your key stories, flesh them out on paper. Write your two stories first. Your value must come through in the narratives themselves – don’t write the intro or the conclusion until your two stories are done. And remember, product managers are master storytellers – so don’t rely on bullet points to demonstrate the impact that you’ll bring.

Review your two stories and your pre-interview research, and use that to hammer out your introduction and your conclusion.

Then, go back and edit the whole thing down to a single page. Remember that when potential employers are assessing your cover letter or your resume, they’re not evaluating you on the sum of your experiences.

They’re evaluating you on the average of your experiences . In other words, you must cut out every single word of fluff, because fluff drags your average downward. If it’s not driving home a specific point, it doesn’t belong in your cover letter.

Ask a friend to take an unbiased look at the cover letter. Do they understand your narrative, your strengths, and why you’d be a valuable asset to the company? Can they determine which specific pains you will resolve at the company, and can they draw a direct line between your experiences and the pain that you will solve? If they can’t extract these details from a 3rd party perspective, you need to go back and edit your cover letter until they’re able to do so.

After all, the reader of your cover letter may not know about your current company, your current industry, or your current role. Therefore, you need to ensure that any uninformed 3rd party can easily see the value that you bring to the table.

Keep iterating – edit your cover letter, ask for feedback, and repeat this process until you and your reviewer agree that you are the best fit for the job out of all of the other candidates who are applying.

Once it’s in a solid place, you’re just about done with this cover letter!

Remember that you must write a whole new cover letter from scratch for every time that you apply to a new or role because you must demonstrate as tight of a product/market fit as you possibly can.

Don’t get lazy and don’t reuse the same cover letter, or else you will lose fit – and therefore you will look less valuable than your competitors. There’s no such thing as a “perfect cover letter”, so don’t try to create a one-size-fits-all solution.

Some additional minor points – don’t worry too much about the salutation, also known as the greeting. It doesn’t matter whether you use “to whom it may concern” or “dear hiring manager” or “dear sir or madam” – the point is to demonstrate that you’re the best candidate out of everyone who’s applying for that job posting. Just focus on the core value that you’re bringing to the company.

Still, looking for more inspiration for crafting a good product manager cover letter? Consider seeking inspiration from these cover letter templates.

Product Manager Cover Letter Samples and Templates

When you look at any product expert’s professional development as a product manager , you’ll notice that it’s a relatively big learning curve. The product manager role requires years of experience and is often the dream job of product experts.

For these reasons, your expertise and experience should be reflected in the cover letter you draft. It’s not only about the experience you can talk about, what skill sets you have, whether you are Scrum-certified, or how many new products you’ve launched or assisted with.

All of that information can be extracted through a well-drafted product manager resume template . The product manager cover letter is more about how you approach product management, how you organize data, how you communicate, and how well you can relay information.

With that in mind, are some of the better cover letter samples and templates you can use.

1. Resume Genius

You can find a complete product manager cover letter example on Resume Genius and can even build your cover letter online.

If you download the free sample, it provides you with a ZIP file that includes the Microsoft Word file and other cover letter formats.

The template is simple but includes everything from your personal data to your contact information.

They also provide resume samples – including a great product manager resume example.

You can find the cover letter example here .

2. Live Career

Live Career provides a detailed list of PM cover letter examples. For each kind of cover letter, it gives you an option to create your cover letter using that template.

They also provide cover letter tips and product manager advice on developing a great cover letter. You can gain inspiration from it all and use their templates to draft your cover letter. Furthermore, they also provide PM job-seeking tips to ensure you craft an engaging cover letter for each job.

You can find their cover letter examples and templates here .

Indeed has a wide variety of cover letter samples that they have developed after years of experience with thousands of cover letters.

They provide a relatively simple, yet comprehensive sample for a PM cover letter. The format is simple and can be easily copied and replicated. They avoid the use of bullet points, citing that they divide the hiring manager’s attention.

Furthermore, they provide rudimentary cover letter tips at the end, along with resume samples. As a job search platform, Indeed provides the ideal cover letter sample.

You can find their cover letter sample and template here .

Product Manager Cover Letter Example Tips

Even with a sample or template, it can be tricky to make the best cover letter. Here are some tips you should keep in mind when drafting your product manager cover letter.

Use an appropriate cover letter format (one-inch margins, line spacing of 1.15, and an 11pt or 12pt classic font).
Make an attractive yet professional cover letter header.
Prove you’re up for the position and explain why you want to be part of the company.
Explain what you can deliver, provide an offer, and close with a professional sign-off.
Don’t forget to provide your contact information (e.g. phone and email address), and consider adding a link to your profile.
On the other hand, it’s probably not a good idea to share other social media links such as Facebook, Twitter, or Instagram, so keep those out of your cover letter.
Don’t forget to proofread your cover letter. Companies expect that you’ll be putting your best foot forward, so double-check for any typos or grammatical errors. Spell check is your best friend.

Keep these points in mind and understand that you’re selling yourself to not only the hiring manager but also the company.

Cover letters are an opportunity for you to tell your story, without being stuck in the formatting constraints of the product manager’s resume. Use this chance to demonstrate why you’re the best fit for the role.

Start with a compelling introduction, then share your two key narratives as though you were answering an interview question. Make sure that your two key narratives are focused on the pain of the company. Wrap up with a conclusion that summarizes your value proposition and demonstrates your excitement about the role.

Notice how your cover letter answers multiple product manager interview questions . It answers the questions “tell me about yourself,” “what are your strengths”, “tell me about a time when you led an initiative”, and “tell me about a time when you overcame an obstacle.” If you know how to write a good cover letter, you know how to crack a solid portion of the interview process too.

As you write more and more cover letters, you’ll find that you’ll become better at positioning yourself as a product. And, as you repeat this exercise, you’ll find that you’ll become better at product management in general as well!

If you are new to product management and are looking to break into your first product role, we recommend taking our Product Manager Certification Course , where you will learn fundamentals of product management, launch your own product, and get on the fast track towards landing your first product job .

We offer a wide variety of programs and courses built on adaptive curriculum and led by leading industry experts.

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Become a Certified Product Manager. Our Product Manager Certification Program teaches you the skills, strategies, and frameworks you need to tackle the challenges of product development and succeed in your role as a product leader.

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