what is assignment lead

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Create a Round Robin Lead Assignment Rule

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Keep your team's workload even by auto-assigning new leads to each user.

Round robin assignment means that each new lead is assigned to a different user until everyone has been assigned the same amount and the cycle repeats.

For example, if you have three users:

  • Lead 1 is assigned to user 1
  • Lead 2 is assigned to user 2
  • Lead 3 is assigned to user 3, then the cycle repeats
  • Lead 4 is assigned to user 1
  • Lead 5 is assigned to user 2
  • Lead 6 is assigned to user 3, then the cycle repeats.

You can set up round robin lead assignment with a few custom fields and a lead assignment rule.

Create a Lead Number f+Field

Creating a Lead Number f+Field gives each new lead a unique ID.

  • Open Setup.
  • Search for Object Manager , and open it.
  • Click Lead .
  • Click Fields & Relationships .
  • Click New .
  • Select Autonumber , and click Next .
  • Name your field Lead Number .
  • In Display Format, enter {0} .
  • In Starting Format, enter 1 .
  • Check the box to Set this field as the unique record identifier from an external system , and click Next .

Autonumber field template filled out.

  • Uncheck all Page Layout boxes, and click Save & New .

Create a Round Robin Field

The round robin field tells the system to assign each new lead to the next user in order.

  • Select Formula , and click Next .
  • Name your field. For example: Round Robin .
  • Select Number .
  • In the Decimal Places dropdown, choose 0 , and click Next .
  • Select Advanced Formula .

Formula field template with the formula inserted in the Advanced Formula tab.

  • Click Next .
  • Give user permission to the right people, and click Next .
  • Uncheck all Page Layout boxes, and click Save .

Create a Lead Assignment Rule

The lead assignment rule ensures that leads are assigned evenly across users.

  • In Setup, search for Lead Assignment Rules , and open it.
  • Name your rule Round Robin Assignment Rule , and click Save .
  • Click to open Round Robin Assignment Rule.
  • In the Rule Entries section, click New .
  • In Sort Order, enter 1 .
  • Set the rule criteria by choosing Round Robin in the Field dropdown, Equals in the Operator dropdown, and 1 in the Value field.
  • Select the user this rule applies to.
  • Optionally, select an email template to tell the user that the rule has been assigned to them.

Completed lead assignment rule showing each user.

Allow Round Robin Lead Assignment on Manually-Created Leads

  • In Setup, click Object Manager .
  • Click Page Layouts .
  • Open Lead Layout .
  • Click Layout Properties .
  • Next to Lead Assignment Checkbox, check the box to Show on edit page , and click Okay .
  • Save your changes.

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