sample business plan for burger stand

Burger Restaurant Business Plan Template

Written by Dave Lavinsky

Writing a Successful Business Plan For Your Burger Restaurant Business + Template

If you’re looking to start or grow a burger restaurant business, you need a business plan. Your plan will outline your business goals and strategies, and how you plan on achieving them. It will also detail the amount of funding you need, and if needed, present a case to investors and lenders regarding why they should invest in your business.

In this article, we’ll explain why you should invest the time and energy into creating a burger restaurant business plan, and provide you with a burger restaurant business plan template and sample, taken from our numerous sample business plans , that includes an overview of what should be included in each section.

Download the Ultimate Burger Restaurant Business Plan Template here >

Why Write a Business Plan For a Burger Restaurant Business?

There are many reasons to write a business plan for a burger restaurant company, even if you’re not looking for funding. A business plan can help you see potential pitfalls in your business strategy, as well as identify opportunities you may not have considered. It can also help you track your progress and adjust your plans as needed.

That said, if you are looking for funding, a business plan is essential. Investors and lenders want to see that you have a solid understanding of your industry, your customers, and your competition. They also want to know that you have a realistic view of your financial situation and how much money you’ll need to get started.

How To Write a Business Plan For a Burger Restaurant Business

While every business plan is different, there are 10 essential components that all burger restaurant business plans should include:

Executive Summary

Company description, industry analysis, customer analysis, competitor analysis, marketing plan, operations plan, management team, financial plan.

Keep in mind that you’ll need to tailor this information to your specific type of burger restaurant business, but these 10 components should be included in every plan.

The executive summary is the first section of your business plan, but it’s often written last. This is because it provides an overview of the entire document.

In the executive summary, briefly explain what your business does, your business goals, and how you plan on achieving them. You should also include a brief overview of your financial situation, including how much money you’ll need to get started.

The next section of your burger restaurant business plan is the company description, where you’ll provide an overview of your business.

Include information about your:

Company Overview
Success Factors & Accomplishments To Date
How & When Incorporated

With regards to the company overview, here you will document the type of burger restaurant company you operate. For example, a burger restaurant company description might look something like this:

At GrillMaster Burgers & Brews, our menu is designed with every palate in mind. From our classic cheeseburger that sets the standard for what a burger should be, to our veggie burger that offers a delicious alternative for our non-meat-eating friends, we’ve got something for everyone. Our chicken sandwich is a hit among those who prefer poultry, and our sides do not disappoint either. Our French fries are the perfect crispy companion to any meal, and our milkshakes provide a sweet ending or a delightful treat on their own. Each dish is crafted with care, using only the finest ingredients to ensure every bite is as satisfying as the last.

Located in the heart of Lawrence, KS, GrillMaster Burgers & Brews is more than just a restaurant; it’s a destination for burger enthusiasts and casual diners alike. Our prime location not only makes us accessible to locals but also places us on the map for visitors looking for an exceptional burger experience.

Our confidence in our success is not unfounded. GrillMaster Burgers & Brews stands out from the competition for several reasons. Firstly, our founder brings invaluable experience from previously running a successful burger restaurant, ensuring that our operations are smooth and customer-focused. Moreover, we don’t just make burgers; we elevate them. Our commitment to quality, variety, and innovation in our burger offerings places us a cut above the rest.

This is just an example, but your company description should give potential investors a clear idea of who you are, what you do, and why you’re the best at what you do.

The next section of your business plan is the industry analysis. In this section, you’ll need to provide an overview of the industry you’re in, as well as any trends or changes that might impact your business.

Questions you will want to answer include:

What is the overall size of the burger restaurant industry?
How is the industry growing or changing?
What are the major trends affecting the burger restaurant industry?

For example, your industry analysis might look something like this:

One of the key trends in the Burger Restaurant industry is the increasing emphasis on quality ingredients and customization options. Consumers are becoming more conscious about their food choices and are seeking out restaurants that offer fresh, locally sourced ingredients and customizable menu items. This trend bodes well for GrillMaster Burgers & Brews, as the restaurant prides itself on using high-quality ingredients and allowing customers to build their own burgers with a variety of toppings and sauces.

This is just an example, but your industry analysis should give potential investors a clear idea of the overall industry, and how your company fits into that industry.

The next section of your burger restaurant business plan is the customer analysis. In this section, you’ll need to provide an overview of who your target customers are and what their needs are.

Who are your target customers?
What are their needs?
How do they interact with your industry?
How do they make purchasing decisions?

You want a thorough understanding of your target customers to provide them with the best possible products and/or services. Oftentimes, you will want to include the specific demographics of your target market, such as age, gender, income, etc., but you’ll also want to highlight the psychographics, such as their interests, lifestyles, and values.

This information will help you better understand your target market and how to reach them.

For example, your customer analysis might look something like this:

In summary, your customer analysis should give potential investors a clear idea of who your target market is and how you reach them.

The next section of your business plan is the competitor analysis. In this section, you’ll need to provide an overview of who your major competitors are and their strengths and weaknesses.

Who are your major competitors?
What are their strengths and weaknesses?
How do they compare to you?

You want to make sure that you have a clear understanding of your competition so that you can position yourself in the market. Creating a SWOT Analysis (strengths, weaknesses, opportunities, threats) for each of your major competitors helps you do this.

For example, your competitor analysis might look something like this:

The Burger Stand offers a wide range of gourmet burgers, hot dogs, and fries. They also provide a selection of craft beers and milkshakes. Their price points typically range from $10 to $15 for a meal. The Burger Stand generates significant revenue due to its strong brand presence and popularity. They have locations in Lawrence, KS, and other nearby cities. Their customer segments include college students, young professionals, and families. Geographically, they serve primarily urban and suburban areas. Key strengths include a diverse menu and a strong emphasis on quality ingredients. A potential weakness is their higher price point compared to standard fast-food options.

Dempsey’s Burger Pub specializes in gourmet burgers, sandwiches, and craft beers. They also offer appetizers, salads, and desserts. Their price points are in the range of $9 to $14 for most items. Dempsey’s Burger Pub has built a loyal customer base, contributing to their steady revenue. Their primary location is in Lawrence, KS, with a few other establishments in the region. Their customer segments are diverse, including college students, local residents, and visitors. They predominantly serve the local and regional market. Key strengths include a cozy pub atmosphere and a strong reputation for quality. A potential weakness could be limited seating capacity during peak hours.

Your competitor analysis should give potential lenders and investors a clear idea of who your major competitors are and how you compare to them.

The next section of your business plan is the marketing plan. In this section, you’ll need to provide an overview of your marketing strategy and how you plan on executing it.

Specifically, you will document your “4 Ps” as follows:

Products/Services : Here is where you’ll document your product/service offerings.
Price : Detail your pricing strategy here.
Place : Document where customers will find you and whether you will use distribution channels (e.g., partnerships) to reach them.
Promotion : Here you will document how you will reach your target customers. For instance, burger restaurant businesses often reach new customers via promotional tactics including advertising and online marketing.

For example, your marketing plan might look something like this:

Products, Services & Pricing

GrillMaster Burgers & Brews offers a variety of delicious products and services that cater to a diverse range of tastes. One of the key offerings is the Classic Cheeseburger, which features a perfectly cooked beef patty topped with melted cheese, fresh lettuce, tomato, and their signature sauce. Customers can enjoy this mouthwatering staple for an average price of $9.99. This burger stands out for its high-quality ingredients and exceptional flavor profile, making it a must-try for burger enthusiasts.

For those who prefer plant-based options, the Veggie Burger is a fantastic choice. This burger is crafted with a hearty, flavorful veggie patty, complemented by fresh vegetables and a special sauce. It is priced at approximately $10.49, reflecting the care taken to provide a satisfying and healthy alternative to traditional meat burgers. The Veggie Burger appeals to vegetarians and health-conscious diners alike.

The Chicken Sandwich also makes a strong impression on the menu. Featuring a tender, juicy chicken breast that is either grilled or fried to perfection, this sandwich is enhanced with crisp lettuce, ripe tomatoes, and a tangy sauce. This popular item is offered at an average price of $8.99. Its versatility and delicious taste make it a favorite among customers who enjoy poultry-based dishes.

No burger meal is complete without a side of French Fries. GrillMaster Burgers & Brews serves up golden, crispy fries that are seasoned just right. A side of French Fries comes in at an average price of $2.99, making it an affordable and essential addition to any meal. These fries are known for their perfect balance of crunch and flavor, providing a satisfying accompaniment to any of the main dishes.

To round out the dining experience, GrillMaster offers a selection of Milkshakes. These creamy, indulgent treats are available in a variety of classic flavors such as chocolate, vanilla, and strawberry. Each milkshake is priced at around $4.99, providing a sweet and refreshing way to end a meal. The milkshakes are crafted with high-quality ingredients, ensuring a rich and enjoyable taste in every sip.

Overall, GrillMaster Burgers & Brews provides a well-rounded menu that caters to a variety of preferences and dietary needs. The combination of high-quality ingredients, flavorful recipes, and reasonable prices ensures a satisfying dining experience for all customers.

Promotions Plan

We will employ a variety of promotional methods and tactics to attract customers and establish a strong presence in Lawrence, KS. One of our key strategies will be Online Marketing. We will leverage social media platforms such as Facebook, Instagram, and Twitter to engage with our audience, share mouth-watering photos of our burgers, and announce special promotions. Additionally, we will create a user-friendly website that features our menu, location, and an option for online ordering.

We will also utilize Search Engine Optimization (SEO) to ensure our website ranks high in search engine results, making it easier for potential customers to find us. Email marketing campaigns will be another essential tool; we will collect email addresses through our website and in-store promotions to send out newsletters, special offers, and updates.

Furthermore, we will engage in local partnerships and sponsorships. Collaborating with local businesses, schools, and community events will help us build a strong local presence and attract customers who might not yet be familiar with us. In-store promotions, such as “buy one, get one free” deals or special discounts for students and first responders, will also be part of our strategy to draw in customers.

We will not overlook the power of word-of-mouth marketing. Encouraging satisfied customers to leave positive reviews on platforms like Yelp and Google Reviews will help us build a reputable brand. Additionally, we will implement a loyalty program to reward repeat customers and incentivize them to refer friends and family.

As you can see, your marketing plan should give potential investors a clear idea of your marketing objectives, strategies, and tactics.

The next section of your business plan is the operations plan. In this section, you’ll need to provide an overview of your company’s day-to-day operations and how they will be structured.

What are your company’s daily operations?
How are your company’s operations structured?

Your operations plan should be detailed and concise. You want to make sure that potential investors have a clear understanding of your company’s day-to-day operations and how they are structured.

You will also include information regarding your long-term goals for your operations and how you plan on achieving them.

For example, your operations plan might look something like this:

Key Operational Processes

To ensure the success of GrillMaster Burgers & Brews, there are several key day-to-day operational processes that we will perform:

Monitor and track inventory levels daily to ensure adequate supply of ingredients and beverages.
Place orders with suppliers regularly to replenish stock and avoid shortages.
Perform regular inventory audits to minimize waste and manage costs.
Schedule staff shifts to ensure optimal staffing levels during peak hours.
Provide ongoing training and development to ensure high service standards.
Conduct daily briefings to update staff on any new policies, promotions, or menu changes.
Greet and seat customers promptly upon arrival.
Ensure that orders are taken accurately and delivered in a timely manner.
Address customer complaints and feedback effectively to maintain satisfaction.
Follow standardized recipes to ensure consistency in food quality and taste.
Maintain cleanliness and hygiene in the kitchen and food preparation areas.
Perform regular quality checks on ingredients and finished dishes.
Develop and implement daily and weekly specials to attract and retain customers.
Utilize social media platforms to engage with the local community and promote the restaurant.
Coordinate with local events and groups to host special events or offers.
Track daily sales and expenses to monitor financial performance.
Prepare daily cash flow reports and ensure accurate record-keeping.
Identify cost-saving opportunities without compromising on quality or service.
Ensure that the restaurant interior and exterior are clean and well-maintained.
Regularly inspect equipment and schedule necessary repairs or replacements.

Your operations plan should give readers a clear idea of your company’s day-to-day operations, how they are structured, and your long-term goals for the company.

The next section of your business plan is the management team. In this section, you’ll need to provide an overview of your management team and their experience.

Who is on your management team?
What are their qualifications?
What is their experience?

Your management team ideally includes individuals who are experts in their respective fields. You want to make sure that lenders and investors have a clear understanding of your management team’s qualifications and experience, and feel they can execute on your plan.

For example, your management team might look something like this:

Liam Hernandez, CEO

Your management team should give potential lenders and investors a clear idea of who is on your team and how their qualifications and experience will help your company succeed.

The final core section of your business plan is the financial plan. In this section, you’ll need to provide an overview of your company’s financials.

What are your company’s projected revenues?
What are your company’s projected expenses?
What is your company’s projected growth rate?
How much funding do you need and for what purposes?

Your financial plan should give potential investors a clear understanding of your company’s financials. While you may include a summary of this information in this section, you will include full financial statements in the appendix of your business plan.

For example, your financial plan might look something like this:

This is just an example, but your financial plan should give potential investors a clear idea of your company’s financial projections.

Below is a summary of your financial projections. If/when you change the Revenue Assumptions, Cost Assumptions, and/or Other Assumptions, the results below will change.

The final section of your business plan is the appendix. In this section, you’ll need to provide any additional information that was not included in the previous sections.

This may include items such as:

Full financial statements
Resumes of key management team members
Letters of reference
Articles or press releases
Marketing materials
Product information
Any other relevant information

By including this information in the appendix, you are allowing potential investors and lenders to learn more about your company.

In summary, writing a burger restaurant business plan is a vital step in the process of starting and/or growing your own business.

A business plan will give you a roadmap to follow. It can also help you attract investors and partners.

By following the tips outlined in this article, you can be sure that your business plan will be effective and help you achieve your goals.

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With our Ultimate Burger Restaurant Business Plan Template you can finish your plan in just 8 hours or less!

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Burger Restaurant Business Plan Template (Download)

The business plan template of a burger restaurant

$ 99 Original price was: $99. $ 79 Current price is: $79.

Fully editable 30+ slides Powerpoint presentation business plan template.

30+ slides already completed
Updated market research (2024)
Suitable for a business loan
75hrs of work put into this document
Fully editable
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See an example

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Description OF THE BUSINESS PLAN

This ready-made business plan template is designed specifically for burger restaurants, whether you’re opening a new fast-casual restaurant, expanding a gourmet burger concept, or offering a specialty burger menu.

It comes pre-written with all the necessary sections, including a comprehensive business overview, operations plan, and updated market research with 2024 data.

Simply adjust the areas marked with [brackets] to fine-tune the plan with your specific restaurant details, making it quick and easy to customize.

Features of the Burger Restaurant Business Plan Template

Pre-Written and Customizable: The business plan is fully written, covering all essential aspects of starting and managing a successful burger restaurant. Simply modify the [bracketed sections] to reflect your unique menu offerings, target market, and financial plan.

Complete Business Overview: Present a clear and professional business overview, including your mission, vision, target market, and value proposition. This section is pre-written and ready for you to add in your specific burger restaurant details.

Operations and Management Plan: Outlines how you will manage daily operations, including staffing, food sourcing, kitchen management, and customer service. Customize this section to align with your restaurant’s size and offerings, whether focused on fast food, gourmet burgers, or specialty menus.

Updated Market Research (2024 Data): This section provides a comprehensive analysis of the burger restaurant industry landscape:

Key Stats : Industry size, growth trends, and relevant data for the burger restaurant market.
Key Trends : Recent trends such as demand for plant-based burgers, gourmet offerings, and eco-friendly packaging.
Key Competitors : Overview of local competitors and how your burger restaurant stands out with unique menu offerings, pricing strategies, or customer experience.

Strategy Section: This section is fully completed and includes:

Sales & Marketing Plan : A strategy to attract customers, build brand loyalty, and promote your restaurant’s offerings.
SWOT Analysis : A detailed look at your restaurant’s strengths, weaknesses, opportunities, and threats.
Detailed Timeline : A timeline outlining key actions for the first 12 months of operation, ensuring smooth setup and growth.

Financial Projections and Revenue Model: The business plan includes dummy financial projections as an example, helping you understand potential profitability based on typical assumptions.

Please note that the business plan does not come with a detailed financial model. However, you can purchase and download the separate financial model template, which is explained further below on this product page.

How to Use the Burger Restaurant Business Plan Template

Download and Open : Purchase and download the template, then open it in Microsoft Word or Google Docs.
Customize with Your Details : Modify the [bracketed sections] with your specific business information, such as menu items, market research, and financial data.
Complete Financial Projections : Use the example financial projections as a guide or integrate your own numbers with the optional financial model, which can be purchased separately.
Finalize Your Plan : Review and fine-tune the content to create a polished business plan ready for investors or guiding your burger restaurant’s operations.

What's inside

This template is already completed and include everything you need in a business plan:

Executive summary
Business overview
Market research
SWOT analysis
Competitive landscape
Management team
Sales & marketing plan

The business plan shown here is an example from the Cryotherapy business plan template.

FULLY EDITABLE & EASY TO CUSTOMIZE

Name of the business
Square footage of the facility
Services and prices
Revenue projections

BUSINESS PLAn

30+ slides presentation
Use with Powerpoint or Google Slides

FINANCIAL MODEL

5-year financial model spreadsheet
Use with Excel or Google Sheets

Restaurant Financial Model Template | Excel Spreadsheet

It is a 30+ slides presentation in Powerpoint format that can be used to raise funds from investors or a bank for your business.

We built this template with everything you need in a business plan so you save time preparing your own.

Download the template and customise it as you please by adding your own business information (name of your business, location, etc.).

The template has 30+ slides that include all you need to raise funds from investors or to obtain a loan from a bank:

Market overview
Sales & marketing plan
Strategy & timeline
Financial plan

All our business plan templates can either be used with Powerpoint or Google Slides, Google Slides being a free version of Powerpoint.

It is a one-time fee. By purchasing this template you can download it to your computer and use it for as long as you need to.

Yes you can! It’s actually recommended to customize the template.

We recommend you to change the photos, add your business information to make it truly yours.

Yes it is. All investors and lenders will require a business plan along with a financial plan in Excel format.

This business plan template also include a financial plan yet please note this is an example. To edit the financial plan (for example to customize your revenue projections), purchase the corresponding financial model template available on this same product page.

The short answer is no. Since these templates are digital products, it is impossible for us to retrieve the template once you have downloaded at least once on your computer.

Note that we offer a free business plan example that can be downloaded before purchase. This allows you to have a look at the structure and the level of information we include in all our business plans.

This explains why less than 2% of our customers ever ask us for a refund.

That being said, if you are unhappy with your purchase, we will always do our best to make it work for you, either by: offering another template for free, helping you to use and/or customize your plan so that it works for you.

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Top 10 Burger Restaurant Business Plan Templates with Samples and Examples

Sapna Singh

Burgers continue to be a staple in consumers’ diets, with an average of 3.7 burgers consumed per person each month, according to Technomic’s Canadian Burger Consumer Trend Report. White Castle, McDonald’s, and Burger King have made it one of the most popular menu items in the United States.

The burger market is expanding rapidly, driven by changing customer preferences and an increase in fast-food consumption. Artisanal buns and inventive toppings make it a popular and chic delicacy. Overall, the burger industry is poised for more growth, with key competitors investing in flavour profiles and quality ingredients to meet changing taste preferences.

Need to track a sales graph in terms of food and beverage revenues, additional revenues, and more to understand your financial health? Check out our 5+ popular restaurant sales forecasting templates .

When starting a burger business, it’s essential to have a collaborative tool to take you through the planning process.

Launching Your Burger Business.

This blog allows you to go into the specifics of starting a burger business. These samples and examples help you with your business plan, investing strategy, and decision-making. You can achieve success with the right combination of delectable menu items, a well-designed brand, and some business expertise. Use these PPT Templates to create a brand that connects with people. The 100% editable and customizable nature of the templates allows you to edit your presentations. The content-ready slides give you the much-needed structure.

Click here to browse SlideTeam’s collection of handy restaurant, café, and food company proposal templates.

Template 1: Burger Restaurant Business Plan PPT

Over the last decade, the global burger market presence has shown double-digit growth. It is one of the most popular fast-food restaurant chains. Use this PowerPoint Presentation to create a sound burger business plan that will guide your business strategy, investment strategy, and decision making. A summary of the burger industry, worldwide market trends, growth drivers, the global burger market presence, target market analysis, market strategy, execution, company profile, business model, financial plan, and human resources are all included on the slide. This slide will help you raise funds or plan the expansion of your burger business, increasing your chances of success. Download it now!

Template 2: Fast Food Burger Restaurant Market Size and Statistics

This PPT Preset presents an overview and critical statistics for the fast-food burger restaurant business market. These aid in the development of your product promotion strategy, as youngsters’ busy lives and the global expansion of working populations impact consumption expenditure. It includes an overview of fast-food burger industry in terms of important statistics, company ranking with total locations available, growth, demand, and retail sales. Use this PPT Template to develop market-leading strategies.

Download this template

Template 3: Major Driving Growth Factors for How to Set up Burger Restaurant Business

Use this PowerPoint Template to understand key growth drivers in the burger sector. This helps you in developing tactics to gain a competitive edge, increase consumption expenditure and revenue. It highlights factors, such as changing client tastes and preferences, rising disposable income, increased consumption expenditure, and more. Grab this slide to learn about what it takes to grow your restaurant’s success.

Template 4: Executive Summary of the Burger Restaurant Business Plan

The PPT Slide showcases executive summary of a burger startup. It covers a firm overview, such as competitive edge, investment value, location, and corporate focus. It also addresses the company’s mission and vision. Use it to provide a glimpse into how your burger business will run and thrive in the competitive food sector.

Template 5: Ownership and Business Formation

Your burger business plan is an important document that details the financial and operational structure of your project. Use this PPT Framework to highlight facts on startup ownership, legal issues, and more. This will serve as a road map for success. You will be able to create a well-defined strategic plan and showcase how a skilled staff helps you construct the most popular fast-food restaurant business. Save it now!

Template 6: Start-Up Costing Summary

Need to forecast your starting costs and recurring expenses? Use this PowerPoint Layout to provide a cost analysis for your burger business. This summary illustrates the source of financing and provides you all the knowledge you need to create and operate a restaurant successfully. Grab it now!

Template 7: Key Product Offerings

Your key product offerings provide you a competitive edge in the burger industry. This PPT Template depicts your burger components, helping your burgers stand out. Highlight the exotic toppings, secret sauce formulas, and vegan choices to help you traverse the intricacies of opening a successful burger store. Get it today!

Template 8: Competition Scorecard

The Porter's Five Forces model helps you estimate the prospects of profitability in the burger industry in comparison with your competitors. This PPT Preset provides a glance into the key competitors’ scorecards on critical metrics such as market share, product quality, and more. Use it to record your competitor’s strengths and flaws. This will allow you to exceed your competitors and establish yourself in the burger market.

Template 9: Product Promotion Strategy

Your business plan would be incomplete without a well-defined product promotion strategy, since distinguishing your Burger Restaurant from the rush of dining options is critical. Use this PowerPoint Template to demonstrate the marketing plan for product offerings. It covers three types of promotion: Paid, owned, and earned media. Employ these tactics to create an enticing brand identity that speaks to your target audience.

Template 10: Projected Profit and Loss

This PPT Slide depicts the predicted profit and loss for your burger startup. This will make it easier to visualize organizations’ financial success over the next three years. This will provide a thorough and extensive financial study of your proposed burger store. Use it as a strategic roadmap to help you get through the early stages and ensure long-term success.

Highlight your delicious burgers!

A business plan for your burger restaurant will boost your company’s chances of success. Use SlideTeam’s PPT Templates to gain a deeper understanding of the burger restaurant market, including your competitors and customers.

PS Explore user-friendly, adaptable, and editable business plans for fast food restaurants. Click here to read the blog.

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