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Literature Review: Conducting & Writing
- Sample Literature Reviews
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Sample Lit Reviews from Communication Arts
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Note: These are sample literature reviews from a class that were given to us by an instructor when APA 6th edition was still in effect. These were excellent papers from her class, but it does not mean they are perfect or contain no errors. Thanks to the students who let us post!
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The effectiveness of advertising: a literature review
The aim of the paper is to propose a simple approach to monitor and control the encoding phase, too often neglected by the doctrine and operators in the communication process. The paper is discusses a possible methodology to investigate the degree of coincidence / discordance between what is conveyed through the advertising and what is actually understood by some consumers. The object of investigation is the verbal text of the spot in order to verify the level of understanding of the message and, if necessary, to find the reasons of a wrong perceived meaning.
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advertising is to better organize economic and social relations, to harmonize social behaviors, to make people adhere to common values and to help them to better live together without. problems ...
Note: These are sample literature reviews from a class that were given to us by an instructor when APA 6th edition was still in effect. These were excellent papers from her class, but it does not mean they are perfect or contain no errors. ... Have you written a stellar literature review you care to share for teaching purposes?
This approach aims to study the effectiveness of advertising in terms of persuasiveness (Ray, 1982), observing the effects on the formation process of attention, memory, attitude and behavior (Kapferer, 1990). This research methodology considers the environment of the communication process and its actual interactions.
Advertising as a tool of communication, but mostly as a marketing tool is subject to many theories and explanatory and normative models. Its contents and performed functions are not yet defined in general recognized theory. Present article focuses on the analysis of advertising in terms of its specific persuasive effort and communication process.
Based on the literature review, the researchers identified the following themes: digitalization and digital marketing, digital and traditional modes of marketing, social media as a digital ...
A Literature Review on Digital Marketing: The Evolution of a. Revolution. Marina Basimakopoulou 1*, Kostas Theologou 1 and Panagiotis Tzavaras 2. 1 National Technical University of Athens, Greece ...
A literature review is a compilation of current knowledge on a particular topic derived from the critical evaluation of different scholarly sources such as books, articles, and publications, which is then presented in an organized manner to relate to a specific research problem being investigated. It highlights the methods, relevant theories, and gaps in existing research on a particular ...
Abstract. Advertisers are increasingly monitoring people's online behavior and using the information collected to show people individually targeted advertisements. This phenomenon is called online behavioral advertising (OBA). Although advertisers can benefit from OBA, the practice also raises concerns about privacy.
Advertising Research, 39 (March/April 1999), pp. 79-89. [Litera-ture review; Hypotheses; Consumer survey; User motives between television exposure and potential online-service access are weakly correlated, as television-use motives are largely insignificant pre-Journal of Marketing Vol. 64 (April 2000), 109-121 Marketing Literature Review / 109
Examples of literature reviews. Step 1 - Search for relevant literature. Step 2 - Evaluate and select sources. Step 3 - Identify themes, debates, and gaps. Step 4 - Outline your literature review's structure. Step 5 - Write your literature review.