The Odum Institute – UNC Chapel Hill

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Summer Course Series

Summer course series, qualitative research summer intensive.

The 21st Annual Qualitative Research Summer Intensive (QRSI) introduces 10 new courses and 6 new qualitative scholars – Jessica Calarco, Liz Chen, Faith Fletcher, Alana Gunn, Elaine Keane, and Robert Kozinets. Continuing our tradition of integrating foundation courses with new topical courses, ResearchTalk, Inc. and UNC’s Odum Institute will hold the 2024 Qualitative Research Summer Intensive as an exclusively online-only event. Find out more at   QRSI 2024 .

Data Matters: Data Science Short Course Series

Data Matters™ is a week-long series of one and two-day courses aimed at Data Matters  students and professionals in business, research, and government. The short course series is sponsored by the National Consortium for Data Science in collaboration with RENCI and the Odum Institute for Research in Social Science at UNC-Chapel Hill. Data Matters 2024 will be held the week of August 5-9. Mark your calendars now – course information and registration can be found at Data Matters.

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Nuffield Department of Primary Care Health Sciences, University of Oxford

  • Study with us
  • Short Courses in Qualitative Research Methods

Oxford Qualitative Courses: Short Courses in Qualitative Research Methods

Expert teaching from specialists in qualitative research methods

Short courses:

  • Introduction to Qualitative Research Methods
  • Introduction to doing Qualitative Interviews
  • Introduction to Analysing Qualitative Data
  • Introduction to conversation analysis and health care encounters
  • Learning with the book: an introduction to qualitative research methods for health research

The University of Oxford's expert-led programme of short courses in qualitative research methods aims to equip participants with the knowledge and skills to design, conduct, and interpret qualitative research. Through these short courses we share the experience, knowledge and enthusiasm of our research-active tutors

Our courses are particularly suited to those who are planning or working on projects with a qualitative research component. Our aims are to:

  • Equip health and care professionals, researchers and policy makers with an understanding of the different approaches to qualitative research
  • Support the development of core skills such as interviewing, ethnographic observation, running focus groups (whether virtual or face-to-face), conversation analysis, meta-ethnography, and qualitative data analysis.

This highly-regarded programme is delivered in online and face-to-face formats to suit a range of learners.  We use a mixture of lectures and small group work, delivered by our team of qualitative researchers from the University of Oxford’s  Medical Sociology and Health Experiences Research Group . Our group has run these successful courses for twenty years alongside active involvement in qualitative research on a variety of topics, ranging from studies of experiences of health conditions and of healthcare practice, to evaluations of organisational change. Our group also includes qualitative methodologists at the forefront of developing qualitative methods including conversation analysis and evidence synthesis.

Findings from our group’s research on patient experiences, together with supported video, audio and text extracts, can be found on the  HEXI.ox.ac.uk   website. Our portfolio of research and expertise informs current local, national and international healthcare policy and research. 

The syllabuses of our qualitative courses draw on a wide range of expertise from within our research group, including the disciplinary areas of medical sociology, anthropology, and public policy. 

Teaching team

Our courses are led by a highly experienced and research-active teaching team. Our team have a range of specialities and skills spanning the breadth of qualitative research methods, ensuring that each session is led by a knowledgeable expert in the field. As well as being accomplished researchers, our team are skilled at communicating qualitative research methods to people in an accessible and clear way. Our team are friendly and approachable and will be available to offer tailored feedback during the course. Our participants regularly emphasise that our teaching team are a highlight of our courses.

Who are OUR courses for?

Our courses are suited to a wide range of professions, including:

  • Health and care professionals
  • Undergraduate and postgraduate students
  • Academics and researchers interested in health research
  • Marketing and communications professionals
  • Health and care advisers and policy makers

What do participants think?

New: Online Resources

Our teaching team have collated a series of freely available online resources for anyone looking for learning opportunities. 

Receive our bulletin:

Our courses are popular and often sell-out quickly. To receive a bulletin of upcoming course dates, please register here .

Got a question? Contact us:

Our friendly team are on-hand to answer your questions and queries. 

Email:  [email protected]

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Qualitative Research: Design, Implementation and Methods

DESIGN X440.2

Get an introduction to what qualitative research is, the types of qualitative research methods, the appropriate situations to apply qualitative methods, and how to conduct your own qualitative research. You learn to build a research protocol and use various techniques to design, conduct, analyze and present an informative research study.

At the end of the course, you are expected to conduct your own qualitative research study . To that end, you develop a research plan based on the given situation, collect data using qualitative methodologies , engage with various techniques for coding and analyzing qualitative data effectively, and present the data and insights in a manner that is best aligned with the goals of the research.

Prerequisites: None.

Course Outline

Course Objectives

  • Understand what constitutes qualitative research, how it differs from quantitative research and when to apply qualitative research methods
  • Identify and formulate appropriate qualitative research plans
  • Apply qualitative research data collection techniques
  • Develop coding schemes for analysis of qualitative data
  • Present qualitative data to inform and influence

What You Learn

  • Developing qualitative research questions
  • Building a research protocol
  • Observing, listening and probing: the core skills of a qualitative researcher
  • Qualitative sampling and participant recruitment
  • Understanding an overview of the qualitative data analysis process
  • Communicating your findings, from summary to interpretation
  • Presenting qualitative results

How You Learn

We are online! All of the design classes are conducted online and include video classes, mentor-led learning and peer-to-peer support through our student online platform, Canvas. 

  • Reading assignments
  • Quizzes at instructor’s discretion
  • Small-group activities
  • Homework assignments
  • Capstone project

Is This Course Right for You?

This course is intended for students in the Professional Program in User Experience (UX) Design , or anybody interested in obtaining skills in qualitative research. You do not need preexisting research experience for this course. Our experienced instructors provide practical information, leverage their qualitative research skills and monitor your development along with peer-to-peer support on our student online platform.

Section 007

Type: Live Online

Instructor:

Melissa Schmidt

Cost: $1,107.00

See section 007 Details

Type Live Online

Schedule and Location

Instructional Hours

Live Online

Delivery Options

Available for Credit

Section Notes

Enroll early to secure a space in course. Enrollment will not be accepted after the second class meeting.

This course will be taught "Live-Online" where the instructor will lecture through the Zoom remote-learning platform at the same designated time every week.

The following minimum recommendation for UX Design:

Apple MacBook or PC

8 to 16GB RAM

Section Materials

(Mandatory)

UX Research: Practical Techniques for Designing Better Products by David Farkas

Spring 2025 enrollment opens on October 21!

Session Time-Out

Design x440.2 - 007 - qualitative research: design, implementation and methods, privacy policy, cookie policy.

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Qualitative Data Analysis

This course provides an applied approach to qualitative data analysis through the lens of multiple methods and methodologies.

About this Course

The analysis of qualitative research data is a fundamental yet multifaceted process that requires careful attention to the unique qualities of qualitative research design. This course provides an applied, phenomenological approach to qualitative data analysis. It is designed for an interdisciplinary audience with examples taken from the nonprofit, commercial, and government sectors in the health and social sciences.

Undergraduate/graduate students, research staff, and IRB members in particular may find this course meaningful as an introduction to qualitative research methods.

Course Preview:

Language Availability: English

Suggested Audiences: Faculty, IRB Chairs, IRB Members, Research Staff, Undergraduate and Graduate Students

Organizational Subscription Price: $675 per year/per site for government and non-profit organizations; $750 per year/per site for for-profit organizations Independent Learner Price: $99 per person

Course Content

" role="button"> introduction to qualitative data analysis.

This module discusses the data analysis considerations shared by all qualitative methods and approaches this course covers. This includes the basic qualitative data analysis process and tools and the rigorous and ethical approaches to qualitative data analysis that apply across methods.

Recommended Use: Required ID (Language): 20971 (English) Author(s): Margaret R. Roller, MA - Roller Research

" role="button"> In-Depth Interview Method

This module begins with an overview of the basic in-depth interview method and its variations. This provides the foundation for the core discussions concerning the distinctive aspects of the in-depth interview method that affect qualitative data analysis, including quality and ethical considerations.

Recommended Use: Supplemental ID (Language): 20972 (English) Author(s): Margaret R. Roller, MA - Roller Research

" role="button"> Focus Group Discussion Method

To provide a basis for the core discussions, this module begins with an overview of the fundamentals of the focus group method and its variations. This provides an understanding of the distinctive aspects of the focus group method that affect qualitative data analysis, including quality and ethical considerations.

Recommended Use: Supplemental ID (Language): 20973 (English) Author(s): Margaret R. Roller, MA - Roller Research

" role="button"> Ethnography

Understanding the ethnographic approach and its variations is important to the discussion of data analysis. For this reason, the module begins with an overview of ethnographic research and the distinctive aspects of ethnography that affect qualitative data analysis, including quality and ethical considerations.

Recommended Use: Supplemental ID (Language): 20974 (English) Author(s): Margaret R. Roller, MA - Roller Research

" role="button"> Narrative Research

This module provides an overview of narrative research and its variations. It provides an overview of narrative research, which serves as a foundation for the core discussions concerning the distinctive aspects of the narrative research approach that affect qualitative data analysis. The module concludes with a discussion of quality and ethical considerations.

Recommended Use: Supplemental ID (Language): 20975 (English) Author(s): Margaret R. Roller, MA - Roller Research

" role="button"> Case Study Research

Case study research and its variations are examined at the start of this module. Then, distinctive aspects of case study research that affect qualitative data analysis are explored, including quality and ethical considerations.

Recommended Use: Supplemental ID (Language): 20976 (English) Author(s): Margaret R. Roller, MA - Roller Research

" role="button"> Qualitative Content Analysis Method

This module reviews the basic Qualitative Content Analysis (QCA) method and its variations. It also discusses the distinctive aspects of the QCA method that affect qualitative data analysis and the quality and ethical considerations that QCA presents.

Recommended Use: Supplemental ID (Language): 20977 (English) Author(s): Margaret R. Roller, MA - Roller Research

Who should take the Qualitative Data Analysis course?

The suggested audience includes students, faculty, and staff that want to learn more about the basics of qualitative data analysis and one or more of the discussed methods.

How long does it take to complete the Qualitative Data Analysis course?

This course consists of one required module and six supplemental modules. All learners should complete module 1 and then complete the supplemental modules as needed (20-30 minutes each).

" role="button"> Why should an organization subscribe to this course?

Organizational subscriptions provide access to the organization's affiliated members. This allows organizations to train individuals across the organization on how to properly conduct qualitative data analysis.

" role="button"> What are the standard recommendations for learner groups?

This course is designed such that learners should complete the first module and then any following method modules as needed.

" role="button"> Is this course eligible for continuing medical education credits?

This course does not currently have CE/CME credits available.

Related Content

This course provides learners with an understanding of how to improve study design, collect and analyze data, and promote reproducible research.

hands placing two puzzle pieces together symbolizing proper study design

Essentials of observational research protocol design and development.

global network of people on screens

Foundational course that orients and prepares learners to engage with the scholarly publication process in an informed way.

scholarly card

An in-depth review of the development and execution of protocols.

roadmap with stops along the way

IMAGES

  1. Essentials of Qualitative Research

    qualitative research course

  2. Short Course in Introduction to Qualitative Research

    qualitative research course

  3. Understanding Qualitative Research: An In-Depth Study Guide

    qualitative research course

  4. 2. qualitative research design

    qualitative research course

  5. Introduction to Qualitative Research Methods training course materials

    qualitative research course

  6. Qualitative Research

    qualitative research course

VIDEO

  1. Characteristics of Qualitative Data

  2. Introduction to Qualitative Research

  3. Duoethnography Project for Susan Metzger and Joni Hall, December 2019

  4. Market Research 101: The Fundamentals of Market Analysis

  5. Types of Qualitative Data: Observation

  6. Qualitative Data: Step in Qualitative Data Analysis

COMMENTS

  1. Qualitative Research Methods - Coursera

    In this course you will be introduced to the basic ideas behind the qualitative research in social science. You will learn about data collection, description, analysis and interpretation in qualitative research. Qualitative research often involves an iterative process.

  2. Summer Course Series - The Odum Institute - UNC Chapel Hill

    The 21st Annual Qualitative Research Summer Intensive (QRSI) introduces 10 new courses and 6 new qualitative scholars – Jessica Calarco, Liz Chen, Faith Fletcher, Alana Gunn, Elaine Keane, and Robert Kozinets.

  3. Qualitative Research - Coursera

    Week 1: Define qualitative research and how it differs from quantitative research. Explore the various qualitative research methods and evaluate when and how to use them for your research project. Week 2: Design the qualitative instruments necessary for your interviews or focus groups, and plan your recruitment efforts.

  4. Oxford Qualitative Courses: Short Courses in Qualitative ...

    The University of Oxford's expert-led programme of short courses in qualitative research methods aims to equip participants with the knowledge and skills to design, conduct, and interpret qualitative research.

  5. Qualitative Research: Design, Implementation and Methods

    Course Outline. Understand what constitutes qualitative research, how it differs from quantitative research and when to apply qualitative research methods. Identify and formulate appropriate qualitative research plans. Apply qualitative research data collection techniques.

  6. Qualitative Data Analysis - CITI Program

    Qualitative Data Analysis This course provides an applied approach to qualitative data analysis through the lens of multiple methods and methodologies. View this course at CITI Program.