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99 E-Commerce Dissertation Topics | Research Ideas

By Liam in Business , E-commerce

If you are a student looking for engaging and relevant dissertation topics in the field of e-commerce, you have come to the right place. We offer a comprehensive list of dissertation topics in e-commerce that will inspire and guide you in your academic journey. Here are some examples of frequently asked questions (FAQs) we have […]

Here are some examples of frequently asked questions (FAQs) we have accumulated from different websites and forums that E-Commerce dissertation topics students often ask while researching interesting and trending research questions in Business. If you’re a student searching for compelling dissertation or project topics in E-Commerce in the UK, you’ve landed in the right place! This post covers some of the most common questions students are asking online about unique and researchable E-Commerce dissertation topics at various academic levels.

What unique themes should I consider for my MSc research proposal on E-commerce in the UK?
How do I choose a trending topic in E-commerce for my Master’s dissertation?
Can you suggest interesting and researchable quantitative thesis topics for a PhD in 2024?
What potential E-commerce dissertation ideas would benefit an undergraduate thesis in the UK?

Introduction:

E-commerce has revolutionized how businesses operate and consumers engage in online transactions. From the impact of emerging technologies on e-commerce to the influence of social media on consumer behavior, there are numerous exciting areas to explore. Whether you are pursuing an undergraduate, master’s, or doctoral degree, our list of E-commerce research paper topics and thesis topics will provide the inspiration you need to delve into the fascinating world of e-commerce and make a valuable contribution to the field.

For your convenience, you can use keywords such as “dissertation topics in e-commerce,” “e-commerce thesis topics,” “e-commerce project ideas,” and “e-commerce research proposal ideas” to explore and find suitable research topics. These keywords will help you refine your search and identify good topics that align with your academic interests and level of study.

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List of e-commerce dissertation topics:, e-commerce business models and strategies thesis ideas.

The Role of Social Commerce in Driving Sales for Fashion Brands: A Case Study of Boohoo.
Examining the Strategies of Shopify in Supporting the Growth of Small and Medium-Sized E-Commerce Businesses: A Case Study.
Investigating the Role of E-Commerce Marketplaces and Platforms in Facilitating Business Growth and Expansion Post Covid-19.

Impact of Emerging Technologies on E-commerce Research Paper Topics

Exploring the Role of Augmented Reality (AR) in Enhancing Online Shopping for Home Goods and Furniture.
Examining the Impact of Big Data and Analytics on E-Commerce Decision-making and Strategy: A Case Study of Walmart.
Analyzing the Role of 3D Printing Technology in Revolutionizing E-Commerce Product Customization.

E-commerce and Consumer Behavior Analysis Project Examples

Analyzing the Influence of Customer Reviews and Ratings on Purchase Decisions in E-Commerce: A Case Study of Yelp.
The Effects of Personalized Product Recommendations on Consumer Purchasing Behavior in the Context of Online Shopping Post Pandemic.
Investigating the Social Impact of Crowdfunding Platforms on Entrepreneurship and Innovation: A Case Study of Kickstarter.

Mobile Commerce M-commerce Trends and Implications Dissertation Titles

The Role of Mobile Commerce in Transforming the Travel and Hospitality Industry: A Case Study of Airbnb.
Examining the Impact of Mobile Commerce on Consumer Behavior and Purchasing Decisions.
Investigating the Role of Mobile Apps in Driving E-Commerce Engagement and Sales.

Digital Payment Systems in E-commerce Research Proposal Topics

Analyzing the Role of Digital Payment Solutions and Contactless Transactions in Driving E-Commerce Growth Post Pandemic.
Exploring the Impact of Digital Payment Systems on E-Commerce Transactions and Security Post Pandemic.
Investigating the Adoption of Blockchain Technology for Secure E-Commerce Transactions and Supply Chain Management.

E-commerce Platform Comparisons and Case Studies Thesis Research Questions

Examining the Challenges and Opportunities of Online Grocery Shopping: A Case Study of Ocado.
Investigating the Impact of Changing Logistics and Fulfillment Strategies on E-Commerce Delivery and Customer Satisfaction Post Pandemic.
Examining the Digital Transformation of Traditional Retailers in Adapting to the E-Commerce Landscape: A Case Study of Tesco.

Role of Artificial Intelligence and Machine Learning in E-commerce Research Proposal Ideas

Exploring the Role of Machine Learning in Optimizing Supply Chain Management in E-Commerce.
The Role of Artificial Intelligence (AI) in Improving Inventory Management and Demand Forecasting in the E-Commerce Sector: A Case Study of Alibaba.
Analyzing the Impact of Omnichannel Retailing on Consumer Experience and E-Commerce Success.

Data Privacy Security and Cybersecurity in E-commerce Dissertation Research Questions

The Impact of Changing Regulatory Frameworks and Data Protection Laws on E-Commerce Privacy and Security Post Pandemic.
Investigating the Ethical Considerations in Online Data Collection and Usage: A Case Study of Facebook.
Investigating the Role of Data Privacy Regulations and Compliance in E-Commerce Security and Trust Post Covid-19.

Social Media’s Influence on E-commerce Marketing Dissertation Ideas

Analyzing the Influence of Social Media Marketing on E-Commerce Sales.
Investigating the Role of Social Media Influencers and Online Celebrities in Shaping Consumer Preferences and E-Commerce Trends Post Covid-19.
Exploring the Role of Social Media Platforms and Influencer Collaborations in Driving E-Commerce Sales and Brand Awareness Post Covid-19.

Personalization and Customer Experience in E-commerce Dissertation Help

The Role of Chatbots and Virtual Assistants in Enhancing Customer Support in the E-Commerce Industry: A Case Study of H&M.
Examining the Role of Personalized Pricing Strategies on Consumer Behavior in E-Commerce.
Analyzing the Role of Personalized Recommendations and Algorithms on E-Commerce Sales.

E-commerce Supply Chain and Logistics Management Project Research Questions

Investigating the Challenges and Opportunities of Last-Mile Delivery in E-Commerce Logistics.
Exploring the Role of Automation and Robotics in Streamlining E-Commerce Fulfillment and Operations.
Examining the Future of Drone Delivery Services in E-Commerce Logistics and Operations.

E-commerce and Cross-border Transactions Thesis Titles

Examining the Challenges and Opportunities of Cross-Border E-Commerce Post Covid-19.
Exploring the Challenges and Opportunities of Cross-Border E-Commerce in the European Union: A Case Study of Zalando.
Investigating the Role of Online Marketplaces in Transforming Traditional Retail Businesses.

The Role of Blockchain in E-commerce Research Proposal Titles

Exploring the Adoption and Impact of Blockchain Technology in E-Commerce.
Analyzing the Impact of Blockchain Technology on Supply Chain Management in the E-Commerce Industry: A Case Study of Maersk.
Examining the Role of Blockchain Technology in Securing E-Commerce Transactions and Supply Chain Management.

E-commerce and Digital Transformation of Traditional Businesses Dissertation Topics

Analyzing the Impact of Digital Transformation on Traditional Retailers’ E-Commerce Strategies Post Pandemic.
Investigating the Strategies of Uber in Expanding Its Business Model to Include E-Commerce Services: A Case Study.

Consumer Trust and Risk Perception in E-commerce Research Proposal Examples

Examining the Influence of Trust Signals and Certifications on E-Commerce Website Credibility.
Investigating the Role of User-Generated Content and Social Proof in Building Trust and Credibility in E-Commerce Post Pandemic.
Exploring the Role of Online Customer Reviews and Ratings in Shaping Consumer Trust and Purchase Decisions in the Context of E-Commerce Post Covid-19.

E-commerce Marketplaces vs Direct-to-Consumer D2C Models Hot Topics

Examining the Role of E-Commerce Marketplaces and Platforms in Facilitating Business Growth and Expansion Post Covid-19.
Analyzing the Success Factors of Alibaba Group in the Chinese E-Commerce Market: A Case Study.
Examining the Role of Subscription-Based Services in Enhancing Customer Retention in the E-Commerce Industry.

Sustainability and Environmental Impact of E-commerce Thesis Examples

Exploring the Impact of Sustainability and Green Practices on Consumer Behavior in E-Commerce.
Analyzing the Trends and Challenges of Sustainable E-Commerce Practices in a Post Covid-19 World.
Examining the Role of E-Commerce in Supporting Small Businesses During and After the Pandemic.

Legal and Ethical Considerations in E-commerce Project Titles

Investigating the Ethical Considerations in E-Commerce Data Collection and Usage.
Analyzing the Impact of Supply Chain Disruptions on E-Commerce Operations Post Covid-19.

Future Trends and Innovations in E-commerce Review Topics

Exploring the Future of Autonomous Delivery Vehicles in E-Commerce Logistics and Fulfillment.
Examining the Role of Augmented Reality (AR) and Virtual Reality (VR) Technologies on Enhancing the Online Shopping Experience Post Covid-19.

E-commerce and Small Business Growth Research Paper Examples

Investigating the Role of E-Commerce Platforms in Supporting Digital Startups and Small Businesses.

Conclusion:

In conclusion, Students interested in e-commerce often pursue degrees in fields such as Business Administration, Marketing, Information Technology, or Digital Commerce at the undergraduate, master’s, and doctoral levels. At the undergraduate level, programs may focus on foundational business and digital marketing concepts. At the same time, master’s degrees often delve into advanced topics like e-commerce strategies, data analytics, and consumer behavior. Doctoral programs allow for specialized research in areas such as emerging e-commerce technologies, the influence of social media, or the integration of AI in online business. These academic paths provide valuable opportunities to contribute insights that can shape the future of digital commerce, influence business practices, and offer solutions to the challenges faced by online enterprises in today’s digital age.

There you go. Use the list well and let us know if you have any comments or suggestions for our topics related blog posts for the future or looking to get help with dissertation writing , send us an email at [email protected] .

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Theses on e-commerce topics

As a professor at a University of Applied Sciences, Prof. Geibel regularly supervises theses on e-commerce topics in the Business Administration , Media Management , Logistics and Entrepreneurship degree programs. If you would like some non-binding advice on the topics suggested here, on how to find a topic and on how to write a thesis, just use the comment function at the end of this article or write an email. An overview of the supervision procedure can also be found at the end of the post.

Theses can also be written in cooperation with companies. The companies can propose their own topic and provide a company representative as second supervisor of the thesis. Prof. Geibel has had very good experience with this configuration and is happy to put companies and students in touch with each other.An overview of topics already worked on and suggested topics can be found in this article. Please send requests for theses to: geibel (at) ecommercinstitut.de .

For students but also for companies who would like to have a topic worked on as part of a thesis, the following list of topics for future theses could be inspiring:

Elaborated topics of final theses:

Online food retailing in Germany – a comparative market and competition analysis for Rewe Digital and Amazon Fresh.
The Digitization of Stationary Food Retailing – Potential Analysis for the Use of Digital Technologies
State of Online Marketing in the Italian Tourism Industry: Empirical Analysis and Case Study
An Analysis of Amazon’s Business Model and Customer Loyalty Strategies
Benchmarking Study on the Optimization Level of Mobile Shopping Sites of Zalando and About You
Chances and Challenges in the Area of E-Health due to Digital Transformation
Transformation from car manufacturer to mobility provider – opportunities and challenges in the development of mobility platforms
Online marketing organization in transition – how do dynamic advertising technologies influence the marketing culture in the company?
The importance of brand communities for (online) brand management. The benefits of Facebook Fan Pages using selected examples.
Potential analysis of social media channels in relation to the success of customer retention.
A current analysis of online furniture retailing in Germany
External effects in e-commerce
The digital future of stationary trade – potentials and advantage strategies in competition with online trade using the example of the textile industry
Social Media as a Marketing Platform – Opportunities and Strategies for Self-Marketing on Instagram Using the Example of Fashion Bloggers
Adblockers: An analysis of the increasing popularity of ad blockers and their impact on traditional online marketing
Market segmentation in e-commerce: An A/B impact study of different newsletter contents
Gender Commerce – Gender-specific differences in online purchasing
Analysis of the online trade with drugstore articles in Germany with special consideration of logistical aspects
Target group segmentation in e-commerce
Social media and e-commerce
Sales financing in e-commerce
Competitive strategies in e-commerce
Rise and decline of social networks
Acceptance problems in mobile payment
Key figure systems in e-commerce
Comparison & requirement-oriented evaluation of modern online store systems
Design of financial transactions as a success factor in e-commerce
The battle for the mobile Internet – an industrial economic analysis of the competitive strategies of Google, Microsoft and Apple
Success potentials of mobile marketing
Success factors of social media for non-governmental organizations
Success potentials of mobile payment systems in the German market
Storytelling in brand communication – strategies and recommendations for action depending on customer involvement
Augmented reality as a success factor in mobile commerce? Opportunities, limits and risks
Targeted customer relationships in social media touchpoints – opportunities and limits of attribution modeling
Creation of a concept for the implementation of location-based services in the marketing strategy in the hospitality industry
Content marketing in long-tail e-commerce – creation of a marketing and communication concept for an online store

Published theses:

Learn more about these successful theses from our alumni:

The importance of AI in online marketing – a critical examination of the opportunities and challenges for promotion
Blockchain and alternative technologies in autonomous driving passenger cars
Influence of digitalization in the real estate industry – challenges and opportunities for improving the UX
The Impact of Digital Transformation on Change Management – A Critical Analysis of Current Concepts in the Consulting Industry
Evaluating intrapreneurship in corporate innovations – an analysis between scale-ups and large corporations
Future Mobility Concepts – A Critical Analysis of the Impact of Digitalization on the Automotive Industry
Sustainability in online retail using the example of Amazon
Critical examination of a digital sales platform – opportunities and risks for CRM

Procedure of supervision for final theses

Based on the experience of many successful theses, the following procedure has been established for the supervision of theses:

Initial contact and consultation to narrow down the topic
Selection of the topic
Overview of literature or empirical content
Linkage with academic and professional goals
Selection of first and second supervisors
Registration of the thesis by the student
Preparation and discussion of the outline
Independent preparation of the thesis by the students
Submission of the thesis by the students
Evaluation of the thesis by the examiners
Possible publication of results of the thesis

Beyond the topics suggested here, both students and companies can make their own suggestions, for which Prof. Geibel will be happy to consider realization. Suggestions are best sent to info (at) ecommerceinstitut.de .

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