example of business plan in philippines

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Business-PLAN-2 - EXAMPLE OF BUSSINESS PLAN

Accountancy (bsa1), national university (philippines).

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The Miniwarma

Manufacturing company, (business plan).

TABLE OF CONTENTS

Executive Summary
Industry Analysis

Company Description

Product and Services
Market Description
Marketing Strategy
Operational Description
Staffing Description
Financial Description
Financial Projection
Capital Needs

This part of the business plan aims is to present information on the mission, vission, objectives and as well as the core values of the company. The vision shows the destination of the business and the mission shows how the business leads to its destination.

The main objective of this business plan is to make and introduce a new kind of shawarma with unique taste and to penetrate the business into local market. The business plan of Miniwarama expects to expand, increase it labor requirements, improve its technological assets, and make additional target market for the years to come. The Miniwarma plan toincrease its volume of production that can make enough supply of the product, thereby satisfying the demand of the public.

Product and Service: The Miniwarma Manufacturing Company will establish a product named Miniwarma. This is made to introduce a new kind of shawarma in local market at a reasonable and fair price. It offers good quality that will suit the consumers’ needs. Miniwarma can be considered as acceptable, profitable, and feasible.

Market Description: It deals with careful analysis of the target market, focusing on the competitors, market ability of the business and effective marketing plan. The result of the project shows that MIniwarma has a competitive edge over the existing brands of shawarma in the market. The products satisfies the consumers demand which wit in well with today’s trends toward eating healthy natural foods.

Marketing Strategy:Marketing strategies and promotions are needed in order to capture the attention of the consumers, and give them a view that it will be beneficial and marketable. The MIniwarma used the 7 P’s in order to further elaborate its marketing strategy.

Operational Description:This discusses about the firm infrastructure, human resource management, technology development, procurement, in-bound logistics, operations, outbound logistics, marketing and sales and services of the business.

Staffing Decription:The duties and responsibilities of the employees will be discuss in this section and the significance of the people in establishing the business. The firmwill operate as partnership which requires an operational manager, storekeeper, and a cook.

Financial Description:based on the financial analysis, the firm will only generate financial assistance by issuing common stock and there is a need for loan to be acquired toprovide for the business capital.

Capital Need: In order to start operation of the business, capitalization amounting to Php343,145 is needed.

Milestone:These are the important part of business planning. Milestone provide the business an opportunity to visualize the company's future, and then measure progress as it proceed.

understanding the level of competitive intensity, one could determine the attractiveness of that industry relevant to profitability.

Competitive Rivalry: It refers to the numbers and capabilities of our competitor to offer quality product and services. The Miniwarma have intense competition with other sizes shawarma which has commonly known shawarma in the country.

Threats of new entrants:this force examines how easy or difficult it is for competitor to join in the market place in the industry. If our business is attractive, then of course newentrants are likely to appear. Large cost will be required for advertising and creating product.

Threat of New Entry

Supplier Power Competitive Rivalry Buyer Power

Threat of Substitution

Buyer Power:it is refers to the number of buyers, number of buyers that is loyal to us, and how easy it is for the customer to drive down price.

Supplier Power:refers to the number of suppliers especially the dealer of other shawarma that are available, and how easy it is for them to raise the price of shawarma

Threats of substitution:refers to the different product and services that can be bought in place of Miniwarma, and how it is easy for the customer to switch on other products.

The five forces of competitive position can take their advantage of a situation of weakness, and avoid taking wrong step. This is used to identify whether the Miniwarma have the potential to be profitable.

CORE VALUES P- Passion - To be passionate about what you do. To ignites your desire to work hard.

R- Respect - To show respect to your customer. A- Accountability - To be accountable for our own results, to make things better, to pursue excellence, and to do things in ways that further the goals of our business.

C- Customer Focus - To satisfy the customers, to develop a mindset dedicated to delivering outstanding service to customers.

T- Teamwork - To uphold the belief that we work best when we work together, and tosupport each other in our efforts to learn and grow.

I- Innovation - To change your business model and adapting changes in your environment to deliver better products or services.

C- Commitment - To commit from the beginning on having an open mind and welcoming new ideas and technology.

E- Economic Sustainability - To pursue profit as a means to reinvest in a healthy, vibrant workplace and to create opportunities for further growth and development.

PRODUCT AND SERVICES

Miniwarma is precisely made from excellent ingredients to satisfy themarket is a combination of different vegetables and ingredients to make a variation to mini shawarma and not using the same ingredients of the usual food. It consists of sauté carrot, mushroom, potato, and cheese and wrap in a molo wrapper then deep-fry in a pan and served with a malunggay mayonnaise. It is a beneficial food considering those ingredients having a lot of vitamins and minerals that is good for the health. It maybe not the usual shawarma in the market, but the entrepreneurs added some twist and variation to make a new product called miniwarma in making a name in the industry. The name comes from the combination of word “Mini” means small and “Warma” from the word shawarma.

The competitive advantage of this miniwarma in the market is its innovative styleand its convenience with an affordable price for our beloved consumers.

Company Logo Logos are symbols made up of text and images that help the consumer to identify brands they like. The most fundamental function of a logo is giving the business a unique mark that differentiates from other businesses. Logos also leave a visual impact that reminds the customers. The combination of colors are one of the important aspect of the business identity.

Miniwarma logo is made up of a round shape with the color combination of yellow and orange. Circle logos shows the opportunity to create a “badge” for the business and allow it to balance colors and type in a way that can get the business identity across in a unique way. Circles are all around us: They can be found in nature with the sun, moon and stars and man-made in architecture and art. The miniwarma use the shape of circle for it is the universal symbol for unity and eternity. The Miniwarma choose the color yellow for it stands for freshness, happiness, positivity, clarity, energy, remembrance and joy. Itis often associated with

MARKET DESCRIPTION

Mostly teenagers and millenials are the market of miniwarma because they are more open to innovated products compared to those oldies that are more practical and choosy in choosing what to buy in the market. As the business grow, the entrepreneurs targetedall types of market in reaching the goals of making a brand name and be prominent in serving a high quality food snack in the industry

STRENGTH  Unique taste and quality ingredients  Good internal communications  Direct selling business model  Product customization  Affordable pricing  Convenience

WEAKNESSES  Extremely competitive market  Consistent supplies in terms of stocking  New name in the industry  Limited source of capital  Little experience

OPPORTUNITIES

 New technologies available to improve the production  Loyal costumers  New Markets  Open for expansion  Use of different marketing or promotional technique  Wide range of market

 Several competitors are currently undercutting prices  Competitors a similar product  New and existing competitors  Price inflation of ingredients and material used for the product  People are becoming more choosy in purchasing a product

SWOT ANALYSIS

MARKETING STRATEGY THE 7P’s

PRODUCT The Manufacturing of Miniwarma is a mini shawarma made with a twist becauseof vegetables that contains vitamins, minerals and other nutrients. The product was named as “Miniwarma” that served as the identity of the product to the costumer. The costumers were provided food at affordable price.

Most of the consumers do not consider the quality or the goodness of the product but also the price. The consumer will find another product that can be a great substitute for the product they want if the price is too expensive or high even though it has a low quality compared to the product they want. The Miniwarma provide an affordable price which cost only 5 per unit.

The Miniwarma planned to establish their kiosk in front of Pamantasan ng Cabuyao, not just because it is a crowded place specially when its school days but also because it is a good place where one can establish a small business because of its good ambiance, aside from that, it is located near the market so if ever the proponents got out of stock, they can easilybuy the ingredients.

The Miniwarma target market are the college students studying at the Pamantasan ng Cabuyao.

FOR THE MINIWARMA:

Dust your working area with flour. Unwrap the molo wrapper.

Place 1 piece of molo wrapper on the plate.

Spoon out half tablespoons of the cooled filling into the center of the molo wrapper.

Fold the molo wrapper into half shaped like a shawarma and sealed the center byputting small amount of water..

In a deep frying pan, heat oil and deep fry the miniwarma until it became goldenbrown.

Drain excess oil from the miniwarma by placing a kitchen tissue on the plate, serve while hot.

PROCEDURE FOR FILLING

Boil the jackfruit (30 minutes)

Flaked the jackfruit after it boiled, set aside (5 minutes)

Sauté garlic, onion, flaked jackfruit, mushroom, carrots, potato, mushroom and bell pepper. (3minutes)

Add little amount of water. (2 minutes)

Season with salt, black pepper and all in one seasoning mix. Add mayonnaise. Let the mixture cool completely (3 minutes)

PHYSICAL ENVIRONMENT

The Miniwarma will be establish at Pamantasan ng Cabuyao as a food stand or kiosk. The

plant size is measured about 6ft. wide and 7 ft. Long.

Channel of Distribution

The channel of distribution assessment used the usual basis. The product service metthe expectation and satisfaction of the consumer and built a good relationship withthem. The channel of distribution as shown below.

PROCEDURE FOR MINIWARMA

DUST your working area with flour (1 minute)

FILL. Spoon out cooled filling into the center of the molo wrapper. (1-2 minutes)

FOLD AND SEAL. Fold the molo wrapper. (1 minute1)

DEEP-FRY theminiwarma until golden brown. (3-4 minutes)

DRAIN AND SERVE. (3 minutes)

FIRM INFRASTRUCTURE

 Environmental Stewardship in the Workplace

As entrepreneurs, it is also our responsibility to understand and recognize the impact of our production to the environment. Our company is practicing ways to protect our environment through sustainable ways. Example is instead of plastic we use hand-made papers for the packaging of our product.

 Modern based management

Employees nowadays are looking for leaders who are sincere, and approachable. To bea good leader, our company adapt to the characters of the team and is considerate to their needs in order to build trust and good relationship inside the workplace.

HUMAN RESOURCE MANAGEMENT

 Fast Employment

In the production of our product we really need people as many as possible. The more the people will work, the better the productivity inside the workplace. We are hiring energetic, hard-working, and quick person with pleasing personality.

 Training program for skills development

The company offers program that will develop and improve the skills of the employees. We are conducting orientation and seminars for the better work of the employees.

 Guided Supervising

It is important for a leader to oversee the activities and responsibilities ofeach employee inside the workplace. We maintain good relationship of the supervisor and employees. We make sure that the supervisor is very approachable who they can go to when they need additional help or need something else as long as the concern is about inside the workplace.

TECHNOLOGY DEVELOPMENT

 Up-to-date technology supported

Technology is already part of day-to-day life, and keeping up to date with technologies is a big helps for businesses even those who run the production by technology. Somehow, using technology is essential for office productivity of a company. It improves the quality of paperwork and making the work of the employees much easier.

 Offering and maintaining technological sales promotion using wireless technologies

Sales promotion has become an essential tool for marketing activities. The purpose for this is to reach the target consumers and communicate to costumers. This is the act of persuading the costumers to support and buy the product. Aside from having attractive logos and signage,we also have flyers to distribute to people and tarpaulins posted at the streets to give people the reason to try our product. We are also offering discount.

PROCUREMENT

 Reliable Supply distributors

Finding a reliable and competitively-priced supplier is vital to the success of your business. To ensure a productive working relationship, our company select suppliers who offer a quality service and meet our specific needs

 Convenient Supply purchases at discounted

The product is widely available and easily purchased at any time. This cannbe easily obtained by costumers. Also, our product has very considerate price that the buyers caneasily afford it.

 Effective supply chain management

Analyzing and discussing supply chain management flow of our product every year will surely provide effectiveness. Miniwarma Corporation strives for high-level standards to